We are so excited to be the recipient of 4 Graphic Excellence Awards this year! We were honored with 3 Awards of Excellence and 1 Best of in the Digital Print – A/R Category.
The Printing Industries of the Gulf Coast conducts this annual, regional print competition which attracted over 250 entries this year. Two judges from outside of the Gulf Coast region determine the winners, and the judges have varied technical & design expertise, and have served as judges in the international Premier Print Awards known as The Benny’s.
Our winning entries are:
BEST OF DIGITAL – Augmented Reality 2016BEB Holiday Card
AWARD OF EXCELLENCE – Wide Format Printing – Central Care Window Sign Hillcroft LocationAWARD OF EXCELLENCE Digital Invitations –Greater Houston Boys & Girls Clubs Great Futures
AWARD OF EXCELLENCE Digital Calendars – BEB 2017 Interactive Calendar
We’ve had a blast with the Crayola brand coloring books that use Augmented Reality to bring pictures to life!
It’s called Color Alive and it allows you to color like never before! Crayola Color Alive comes with 16 interactive coloring pages and 6 crayons, with 1 special edition crayon becomes vibrant such as flames or stars bursting. There is a special (free) app called Color Alive that brings the objects to life.
Check it out online https://www.crayola.com/splash/products/ColorAlive it really is amazing and a lot of fun too.
Today we finished our ROI analysis of our publication called The Bureau. The Bureau was launched in September of 2012 and serves as a center point for information on direct marketing and the happenings within our 64-year old company.
Our maiden issue asked and answered the question; “What IS multi-channel marketing?'” Other issues announced upgrades and expansion going on within our plant, introduced readers to our YouTube page, outlined FSM (Folded Self-Mailer_ regulation changes in a simple fashion, educated on Augmented Reality (AR) and shares some case studies from our marketing campaigns. Two of our newsletters included rate-cards for easy reference of the new postal rates that took effect in January and all included an interactive element connecting us to our client and enabling us to track results.
We were able to directly connect an additional $20K in new business to our newsletter through the articles covering our existing or new services, inquiries pertaining to specific topics included in the publication or the acquisition of new clients by incorporating prospects into our Bureau marketing plan.
Direct mail is (still) mighty and is a powerhouse to drive business online.
BEB-Business Extension Bureau has entered into the social media realm as an enhancement to direct mail marketing. Our very own Bob Royall – President Emeritus and founder started using Twitter last fall and has already reached 400 followers!
@BEB_BOB tweets focus on the latest postal news such as folded self-mailer changes made easy and upcoming USPS incentives. He also shares the latest in online technology such as Augmented Reality (AR) and NFC!
2013 will be a year of USPS promotional initiatives that will go beyond previous mobile bar-code promotions of the past. In August,l the USPS will offer incentives for companies using near-field communications (NFC) which enables radio communication and data exchanges based on proximity via smart phones and similar devices. Also in August, the USPS will offer motivation to use augmented reality (AR) which technology that amplifies images with interactive menus, videos and brings graphics to life!
The first USPS promotion starts on March 1 and will offer initiatives for mailings that integrate hard-copy coupons that can be redeemed via mobile technologies.