2013 will be a year of USPS promotional initiatives that will go beyond previous mobile bar-code promotions of the past.  In August,l the USPS will offer incentives for companies using near-field communications (NFC) which enables radio communication and data exchanges based on proximity via smart phones and similar devices.   Also in August, the USPS will offer motivation to use augmented reality (AR) which technology that amplifies images with interactive menus, videos and brings graphics to life!
The first USPS promotion starts on March 1 and will offer initiatives for mailings that integrate hard-copy coupons that can be redeemed via mobile technologies.

We’ll keep you abreast of the details!

AR from string.  Go to string.com for details