Tag Archives: @BEB_BOB


2014-05-01 HERMES PLATINUMWe are very excited to announce that Business Extension Bureau has earned the Association of Marketing and Communication Professionals (AMCP) highest industry honor, The Platinum Hermes Award.  We proudly accept this honor for our entry of our quarterly newsletter, The Bureau.

This year’s competition was fierce, with over 5,500 entrants from all over the world vying for top honors.  The annual contest is for creative professionals involved in the concept, writing and design of traditional and emerging media. Entries came from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.


Click the photo above to see a video on our winning entry

The AMCP is an international organization that consists of several thousand marketing professionals.  The judges look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.  Winners were selected from 195 categories and only 15% of the entries won top honors.

We are thrilled to receive this prestigious recognition, especially from the traditional media category and for a direct mail marketing piece.  Last year we received a Gold Hermes in the emerging markets category for our Twitter campaign, @BEB-Bob.  Click here to see last year’s winner.


There’s  a lot of excitement around here today as we were notified that we have a 2013 Gold-Hermes Award for our twitter social media campaign in the Emerging Market Category!

There were over 5,600 entries from through-out the US and several other countries in this year’s competition and judging is based on quality, creativity and resourcefulness.  It’s an added bonus to win gold in the emerging market category and we are very proud to be honored by this prestigious organization.  Our bi-monthly newsletter, The Bureau, received an Honorable Mention Certificate, too!

The Hermes Awards is an international competition for creative concept, writing and design of a traditional and emerging media and is conducted by the Association of Marketing and Communication Professionals.

You can see an outline of our entry on our YouTube Channel BEB TX or click here to review!


44 Years Ago…

2013-04 The Whole Crew at Rick's Retirement Party in PaintFrom left to right:  Jim Tardy, Ron Royall, Kitty Tardy, Ro Royall, Ann Royall, Bob Royall, Cathy Vidock and Rick Vidock.

Last night we celebrated the beginning of a new chapter in Rick and Cathy Vidock’s lives!  Rick Vidock ran our operation and worked at BEB for 44-years along with his wife Cathy Vidock, a 42-year BEB veteran!  They retired last year and have been busy fishing down in the Gulf and traveling about.  It took us a while to be able to gather the crew together and say CONGRATULATIONS!

2013-04 Rick & Cathy Vidock at Rick's retirement partyIt was here at BEB that Rick swept Cathy off her feet and asked her to be his wife!

@BEB_BOB Hits 400!

BOB 400 FOLLOWERSBEB-Business Extension Bureau  has entered into the social media realm as an enhancement to direct mail marketing. Our very own Bob Royall – President Emeritus and founder started using Twitter last fall and has already reached 400 followers!

@BEB_BOB tweets focus on the latest postal news such as folded self-mailer changes made easy and upcoming USPS incentives.  He also shares the latest in online technology such as Augmented Reality (AR) and NFC!

Thanks to all of our followers on Twitter!

A Few Words From Bob – Jan 2013

A Few Words From Bob with blue background2013 will be a year of USPS promotional initiatives that will go beyond previous mobile bar-code promotions of the past.  In August,l the USPS will offer incentives for companies using near-field communications (NFC) which enables radio communication and data exchanges based on proximity via smart phones and similar devices.   Also in August, the USPS will offer motivation to use augmented reality (AR) which technology that amplifies images with interactive menus, videos and brings graphics to life!
The first USPS promotion starts on March 1 and will offer initiatives for mailings that integrate hard-copy coupons that can be redeemed via mobile technologies.

We’ll keep you abreast of the details!







AR from string.  Go to string.com for details