Tag Archives: DATA

GDPR What is it?

May 25, 2018 introduces a sweeping new directive that goes into effect in the European Union (EU) called the General Data Protection Regulation, or GDPR. It represents the biggest change ever to data privacy laws. The new law effects US users as well.

The law protects residents of the EU including US citizens  living abroad.  Under the GDPR, all companies that have an Internet presence including large US companies including Google, Microsoft and Facebook, have to comply.

To simplify things, the basic purpose the GDPR is to expand what counts as personal data and your rights over that data.  Examples of “your data” are things such as  posts on social media, electronic medical records and even your IP address (the unique ID numbers used to identify your smartphone or laptop), as well as GPS location.

The directive says people have to give permission for a company to collect their data. A company can’t just sign you up without explicitly asking. And the more personal the data  the ask must be even more clear.

Europeans have a right to have their data deleted if they don’t want a company to keep it. Companies have to delete the data without undue delay, or face stiff penalties.

I’m certain that you have noticed an increase in emails from your apps and other digital correspondence outlining new privacy notices that allow for you to request them to delete personal data they have stored.

A recent blog for NPR by Aarti Shahani quoted Minnesota attorney Micheal R. Cohen as saying “there’s nothing binding about (the request),” He went on to say that “In the U.S., the business model is pretty much, companies can do what they want, so long as there isn’t a specific law prohibiting it.” The U.S. has laws protecting data privacy for health and financial records, and and for children. “Other than that, we’re pretty much the Wild West,”

This is only the beginning of the personal data privacy debate. Over 80 countries and independent territories, including nearly every country in Europe and many in Latin America and the Caribbean, Asia, and Africa, have now adopted comprehensive data protection laws.  The United States is notable for not having adopted a comprehensive information privacy law, but rather having adopted limited sectoral laws in some areas.

These laws are based on The Fair Information Practice that was first developed in the United States in the 1970s by the Department for Health, Education and Welfare (HEW). Some of the basic principles of data protection are:

  • For all data collected there should be a stated purpose
  • Information collected by an individual cannot be disclosed to other organizations or individuals unless specifically authorized by law or by consent of the individual
  • Records kept on an individual should be accurate and up to date
  • There should be mechanisms for individuals to review data about them, to ensure accuracy
  • Data should be deleted when it is no longer needed for the stated purpose

 

UID’s Explained

A unique identifier (UID) is a numeric or alphanumeric string that is associated with a single entity within a given system. UIDs make it possible to address that entity, so that it can be accessed and interacted with.

Examples of Unique Identifiers:

URI-Uniform Resource Identifier is a unique identifier that makes content addressable on the Internet by uniquely targeting items, such as text, video, images and applications.

URL-Uniform Resource Locator is a particular type of URI that targets Web pages so that when a browser requests them, they can be found and served to users.

UUID-Universal Unique Identifier is a 128-bit number used to uniquely identify some object or entity on the Internet.

GUID-Global Unique Identifier is a number that Microsoft programming generates to create a unique identity for an entity such as a Word document.

UDID-Unique Device Identifier is a 40-character string assigned to certain Apple devices including the iPhone, iPad, and iPod Touch.

Holiday Marketing Tips

Marketing Tips for the HolidaysDATA
The holiday season is the most lucrative time for so many businesses, including nonprofit organizations. Be courteous and conscientious to your existing and potential clients, be sure to run your database against the deceased file before you mail.

MAILING
Traditional thinking equates the kick-off of holiday shopping with the day after Thanksgiving. The online shopping revolution has changed the rules of the game. Research shows that holiday spending starts to increase as early as the beginning of October and many large companies start their direct marketing campaigns before Thanksgiving. One thing is clear: consumers are ready to spend before November. Don’t miss out on early sales, mail today.

SOCIAL MEDIA
Create or join in a special hashtag specifically created to engage your followers. This holiday season, BEB will promote the hashtag #HolidayFav (Holiday Favorites). We’ll ask our audience to share their favorites through the entire holiday season, won’t you join us?

The Snapshot

BEB SNAPSHOT LOGODo you know who your customers really are? Have you reviewed their characteristics, trends or likeness? Do you know if your marketing message is speaking to your audience? Let us run a “Snapshot” on your database today.

Here’s how it works. You provide us with a list (or lists) containing names and addresses. We’ll run those records against a comprehensive consumer database that contains over 175 million records.

The database has a 30-year history and is compiled using over 100 sources including children’s catalogers, county record data, online surveys, public records, purchase transactions and telephone directories. Analysis will be conducted using the criteria from matched records.

In return you will receive an in-depth look at your customer base. Analysis includes:

  • Age Band
  • Gender
  • Marital Status
  • Family Position
  • Occupation
  • Income
  • Home Owner
  • Market Value of Home
  • Length of Residence
  • Net Worth
  • Children Present
  • Age of Children

…AND MORE!

*Analysis is presented using percentages from matched records for each element.

We will walk you through the trends that will allow you to identify characteristics of good clients and what criteria you’ll need to select when purchasing marketing lists for new business acquisition.

This amazing tool also helps your marketing department understand their audience which enables fine-tuned and well-honed messaging for maximum results.

We recommend our clients conduct a Snapshot every two (2) years on their in house databases to keep current and ensure they know their customers. Call for your Snapshot today!

Additional Databases Available

Consumer File

Business File

Resident File

Specialty Lists:
Ailment | Auto | New Movers
And More!

Letter From The President

The Bureau - Letter From The President BannerRon Royall, President BEB Houston, TX-News agencies continue to report that we are in economic recovery and that commerce is booming. As a business owner, I’m still uncertain it’s going to stay the course. A recent survey conducted by CNN-Manta polled 1,500 small business owners nationwide and the economy remains the number one concern (28%)

It’s hard not to be a bit skeptical however, we are seeing some very positive trends. Many of our clients & partners businesses have grown this year. We too have enjoyed growth in our business for 2014.

CNN-Manta Survey The Bureau

21% of participants of The CNN-Manta survey said that growing sales is their number one concern. As a full service marketing production company, we appreciate that concern. The questions surrounding how exactly a company goes about growing sales is daunting. Hiring additional sales people, adding expensive equipment or investing in expanding your marketing strategy are all viable options.

Marketing to grow sales has changed so radically over the past 5-years and it continues to evolve. Data is crucial to the success of any marketing strategy and data compilation is one of our core competencies. As many of you may remember, we compiled the Harris, Travis, Dallas and Tarrant County Business Guides for over 30 years.

Today, we are one of the largest Consumer Banktruptcy Data compilers in the United States. Our over 20 million record database contains information on the chapter, filings and discharges. We gather data directly from courthouses across the nation daily, then enhance the data using the USPS Coding Accuracy Support System (CASS) Software.

We also offer consumer, business, and residential data and provide an amazing tool called The CONSUMER FILESnapshot. It is a comprehensive data analysis used to identify trends within your customer base. It will help to identify criteria that will allow you to search for more new clients, and ensure your marketing messages “speak” to your audience. Read more about our data expertise in this issue.

Over the summer we conducted a Seminar Series on how to market your business. We held four, 1 hour classes that educated participants on blogging, social media, search engine optimization and the two mails, direct mail & e-mail. Each of the classes sold out quickly. We received tremendous reviews and have been asked to offer the classes again. We listened. Details about Fall seminars can be found by clicking here.

We hope that the economic recovery continues for the long haul and we are thankful to our clients and partners for their business. Have a great fall season!
Sincerely,

Signature - Ron Royall

 

 

Ron Royall
President, CEO
BEB-Business Extension Bureau

Can You Solve The Equation?

2014-09-10With Earvin “Magic” Johnson as a keynote speaker, marketers from 30+ countries and tons of sessions focused on data and marketing, the answer is DMA2014! Check out more about this fantastic conference by clicking here.

We’ll be there and in “full force”! Are you attending this year’s premier marketing event? Check out our short video on the show! Click on the icon below to view.

2014-10 bebdata AT dma logo