Tag Archives: Small Business

Letter From The President

The Bureau - Letter From The President BannerRon Royall, President BEB Houston, TX-News agencies continue to report that we are in economic recovery and that commerce is booming. As a business owner, I’m still uncertain it’s going to stay the course. A recent survey conducted by CNN-Manta polled 1,500 small business owners nationwide and the economy remains the number one concern (28%)

It’s hard not to be a bit skeptical however, we are seeing some very positive trends. Many of our clients & partners businesses have grown this year. We too have enjoyed growth in our business for 2014.

CNN-Manta Survey The Bureau

21% of participants of The CNN-Manta survey said that growing sales is their number one concern. As a full service marketing production company, we appreciate that concern. The questions surrounding how exactly a company goes about growing sales is daunting. Hiring additional sales people, adding expensive equipment or investing in expanding your marketing strategy are all viable options.

Marketing to grow sales has changed so radically over the past 5-years and it continues to evolve. Data is crucial to the success of any marketing strategy and data compilation is one of our core competencies. As many of you may remember, we compiled the Harris, Travis, Dallas and Tarrant County Business Guides for over 30 years.

Today, we are one of the largest Consumer Banktruptcy Data compilers in the United States. Our over 20 million record database contains information on the chapter, filings and discharges. We gather data directly from courthouses across the nation daily, then enhance the data using the USPS Coding Accuracy Support System (CASS) Software.

We also offer consumer, business, and residential data and provide an amazing tool called The CONSUMER FILESnapshot. It is a comprehensive data analysis used to identify trends within your customer base. It will help to identify criteria that will allow you to search for more new clients, and ensure your marketing messages “speak” to your audience. Read more about our data expertise in this issue.

Over the summer we conducted a Seminar Series on how to market your business. We held four, 1 hour classes that educated participants on blogging, social media, search engine optimization and the two mails, direct mail & e-mail. Each of the classes sold out quickly. We received tremendous reviews and have been asked to offer the classes again. We listened. Details about Fall seminars can be found by clicking here.

We hope that the economic recovery continues for the long haul and we are thankful to our clients and partners for their business. Have a great fall season!
Sincerely,

Signature - Ron Royall

 

 

Ron Royall
President, CEO
BEB-Business Extension Bureau

BEB Social Media Class Gets A Big Thumbs UP

Social Media Comments GraphicWe are (so) excited about the comments received from our (awesome) participants attending our Small Business, Summer Seminar Series.

Today’s session, the 2nd of 4, was an overview of social media. We researched profiles of the users of several platforms such as Twitter, Facebook, and LinkedIn. We reviewed unique applications such as hashtags, likes, and shares. And of course we covered ways to measure via Followers, impressions and reaches.

Our students were lively, engaged and represented so many different industries and services! Thanks to everyone for making today such a fantastic exchange!

We’ve created the graphic above to share some the comments received from surveys submitted from today’s class!  We look forward to seeing you (including the 90% that are continuing on) at next week’s class on “Two Mails”. Direct Mail and e-mail. Thank you again for your participation and contribution.  The balance of our Summer Seminar Series has SOLD OUT!

lets get social