Author Archives: bebtexas

Special Finance Lead Generation for Auto Dealers

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Business Extension Bureau (BEB) has been in business since 1949, and our data division is the largest compiler of consumer bankruptcy data in the nation. We have been selling consumer bankruptcy data for over 25 years and sold over 5 million records to over 100 dealers nationwide last year. Our proven Bankruptcy (BK) program works, and we are looking for a dealer that doesn’t already have a program in place. We want to make you the best subprime dealership in your market. One of our dealerships is currently selling 15 – 20 cars per month by using our BK Program.

Our BK Program combines the freshest data available with the power of an affordable and successful direct mail program. No, direct mail is not dead. It is an incredible digital driving machine that attracts people to your website, (boosting your website traffic by double digits is the norm), prompts people to visit your lot, generates phone calls and emails. All components of selling cars.

We pull 5,000 records a month of people who have recently discharged or are about to discharge from bankruptcy. We will mail a letter in an envelope that is branded specifically to your dealership. We’ll presort files for maximum postal savings, print, fold and address the letter and envelope, and drop it at the post office. All you do is answer the phone and email inquiries. You already know how to put them in the car!

Our knowledge and expertise on how to pull the data makes our program different from others. We don’t just sell data; we compile it directly from courthouses, nationwide. Our BK Program also includes mailing daily leads! You are getting fresh leads all month long.

Contact us today and we will give you a quote on a test mailing. You can let the results sell you on the program. We offer competitive pricing on an annual/monthly program too.

Call Roland “Ro” Royall at 713-275-9046 or email ror@bebtexas.com

 

 

USPS Delivery Standard Changes? What EXACTLY is Dejoy Proposing?

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USPMG, Louis DeJoy, outlined his vision and 10-year plan for the USPS in March. He calls it, “Delivering for America.” His plan has caused a lot of controversy surrounding delayed delivery standards. What exactly did he propose? Read on.

The Postal Service sets standards for mail delivery so that customers and mailers can expect consistent and predictable delivery. However, the USPS has not met current targets for First-Class Mail service standards (3-5 days) in the past eight years. DeJoy says that the current standards don’t reflect the declining letter volumes and require the USPS to use complex and expensive transportation networks. He claims that today’s delivery standards are unsuitable for setting realistic expectations for timely and reliable mail delivery.

It was pointed out that the cost to maintain the current,  and unattained service standards, will continue to increase if mail volume continues to decrease as projected. The need to ensure reliable service, while improving operational efficiency and precision, requires that old standards get updated.

His plan is to modify existing service standards for First-Class Mail Letters and Flats from a 3-day service standard within the continental United States to a 1-5 day service standard.

The proposal would enable 43% of that portion of First-Class Mail which is currently transported via air to shift to getting transported via ground. It would also require adjustments to the service standards for full network Periodicals which travel with First-Class Mail.

The Postal Service will seek public comment through the formal rulemaking process and will request an advisory opinion from the PRC concerning this proposed change before it is implemented.

Below is a summary of the impacts of the new service standards:

  • Service standards for Commercial First-Class Mail entered at a local facility will not change.
  • First-Class Mail traveling within a local area (up to a three-hour drive time) will not experience a service standard change and would still be delivered within two days
  • 61% of current First-Class Mail volume and 93% of current Periodicals volume will stay at its current standard.
  • 81% of current First-Class 2-day volume will retain its two-day standard.
  • Overall, 70% of First-Class Mail volume would receive a standard of one to three days.
  • Current First-Class 3-day volume will be subject to a 3, 4, or 5 day service standard, depending on the distance between origin processing facility and destination processing facility.
  • Of the current First-Class 3 day volume:
    • 47% will remain three-day
    • 37%will move to 4 day
    • 17% percent will move to 5-day.

In addition,  DeJoy proposes to adjust the service standards for First-Class Packages to enable a greater percentage of that volume to be moved by surface transportation. The Postal Service will also request an advisory opinion from the PRC concerning this proposed change before
it is implemented.

Parcel Market Grows Bigger and Faster

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The package market has experienced unprecedented growth and is projected to continue for years to come. It is estimated that the U.S. parcel market to grow 6% to 11% annually from 2020 to 2025. Consumers demand shorter shipping windows as online sales are surging. It was reported that during 2020, shipping customers selected 1-2 day delivery service 72% of the time. Some estimates show that number could go as high as 90% by 2025. Another notable trend is that online shoppers want to buy local.

HOW COVID-19 AFFECTED DELIVERY

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The COVID-19 pandemic exacerbated the financial, operational, and service performances of the USPS. Here’s how:

Employee Availability
The cumulative number of employees quarantined reached 19.1%, while  non-career employee turnover rate hit 40%.

Transportation
Lack of airplane and truck capacity, and industry competition for both, disrupted the supply chain and transportation resources particularly during the holiday season

Shift in Mail/Package Composition
A dramatic decline in First Class Mail combined with an unprecedented package volume increase of 40%

The postal service continued to deliver to its 160 million address client base throughout 2020. However, constraints in processing and transportation networks prevented timely and consistent arrival of product.

Package delivery is expected to continue to rise in the coming decade.  While this dynamic will create strong opportunities for the Postal Service and may leverage it to be even
more relevant, it also requires significant changes to its operating model. In the coming months we are anxious to learn what USPMG Louis DeJoy’s 10-year vision for the postal will be.

USPS Gets a Boost From COVID Bill

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After passing a series of multi-trillion dollar COVID-relief measures, Congress has finally provided some financial support for the Postal Service with the Consolidated Appropriations Act of 2021.

The bill changes the $10 billion loan to the Postal Service authorized by the CARES Act (enacted March 27, 2020) into a grant.

Also, the STOP Act from October 2018, requires the Postal Service to receive from foreign postal administrations electronic information about the sender, recipient, and contents of 100% of inbound parcels, and transmit to Customs and Border Protection, by December 31, 2020.  Most foreign posts aren’t able to provide that data yet, and the USPS and Customs and Border Protection have encountered other challenges in meeting the deadline. This extends the cut-off date to March 15, 2021.

Geographic Segmentation

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The four types of Marketing Segmentation are Demographic, Psychographic, Behavioral, and Geographic. Today we review Geographical.

Geographic segmentation groups users based on location. It is put into play when a user’s location is likely to influence their buying behavior, or their consumer wants and needs.

Businesses that are location driven benefit immensely from this type of segmentation. For example, dry cleaners or pizza restaurants (especially those that deliver) are considered location driven businesses. Most of their clients live or work within close proximity of the business.

The size of a community also plays a part in geographic segmentation. One company may market lawn mowers to rural communities where most residents have a yard but target city dwellers with weed trimmers or leaf blowers for manicuring lawns or sidewalks.

Taking the time to research your customer base and study your data can only benefit your business and stretch your marketing dollars far.

Behavioral Segmentation

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The four types of Marketing Segmentation are Demographic, Psychographic, Behavioral, and Geographic. Today we review Behavioral.

Behavioral segmentation is based on behavioral patterns and focuses on what consumers like, dislike, and their dispositions towards products or services. Also, behavioral segmentation can help validate data collected through demographic segmentations.

Some good examples of Behavioral data include:

    • Purchasing Habits
    • Benefits Sought
    • Buyer Journey
    • Product Use
    • Customer Loyalty

The better you know and understand a customer, the more personal the value proposition you can offer, and net a greater chance to convince an individual to make a purchase.

Psychographic Segmentation Marketing

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The four types of Marketing Segmentation are Demographic, Psychographic, Behavioral, and Geographic. Today we review Psychographic Segmentation.

Psychographic segmentation Leverages customer data with a foundation in psychology.  It uses data to create customer segments based on psychological characteristics. Unlike Demographic Segmentation, which is fact based, psychographic segmentation factors are a bit more difficult to identify because they are subjective. They are not singularly data-focused and require research to uncover and understand.

Today, psychographics is a powerful addition for effective market segmentation because it  operates on the belief of getting to know your customer better and the psychographic data supplements your behavioral and demographic data.

This type of data is available to append to your existing client base today. We use several tools (such as Nielson’s PRIZM and P$YCLE data) to help clients identify psychographic tendencies.

These complex systems go beyond coding customer records for consumer targeting applications. They provide profile databases for behaviors ranging from leisure time preferences to shopping to eating to favorite magazines and TV shows. The programs were created using a proprietary method called Multivariate Divisive Partitioning (MDP) which borrows and extends a tree partitioning method that creates segments based on demographics that matter most to households’ behaviors.

The most common tree partitioning technique, Classification and Regression Trees (CART), involves a modeling-oriented process. Described simply, statisticians begin with a single behavior they wish to predict and start with all participating households in a single segment. Predictor variables, such as income, age, or presence of children, are analyzed to find the variable—and the appropriate value of that variable—that divides the single segment into two that have the greatest difference for that behavior. Additional splitting takes place until all effective splits have been made or the size of the segment created falls below a target threshold.

This process identifies and segments based on Life-Stage groups, and drills further down with 68-additional groupings such as “Young Achievers”, “Accumulated Wealth” or “Empty Nesters”.

Contact us for additional information and pricing on these powerful segmentation tools.