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Category Archives: Blog With BEB
Winning Direct Mail Equation
Marketing expert Ed Mayer advanced a formula for direct marketing called the “40/40/20 Rule”. Though developed in the 1960’s, the concept is still viable and is worth keeping in mind when creating your direct marketing campaigns.
The rule reflects that the first 40% of emphasis lies in determining the audience you are making the offer to. The next 40% should be placed on what you are offering and how you’re offering it. The last 20% should focus on creative, format, production, etc.
Remember, you can put all of your effort into creating an absolutely beautiful mail piece, but it won’t matter if you’re not sending it to the “right people”. #DirectMailWorks
May 2017 QR Code
Have you scanned your May QR code from the new 2017 BEB-Business Extension Bureau calendar?
We have a special message for you!
You can also click here to see it!
The train has left the station, again! Our Marketing for Small Business, The Basics summer seminar series has SOLD OUT! The Basics covers 5 topics over 4 weeks starting on Wednesday, May 24th, with Corporate Blogging. Social Media, Email Marketing, Direct Marketing and Organic Search Engine Optimization round out this very popular series.
Next round of classes begin in July with our new Marketing for Small Business, Advanced Classes. Check out details, pricing, and times here.
Blogging Class Ranked Excellent
Check out survey results from previous attendees for our Marketing for Small Business Classes. Our Corporate Blogging class was rated Excellent by 100% of attendees that completed surveys. Check it out here.
Happy Easter
Have a safe and happy Easter Holiday!
BEB Wins at GCGEA
We are so excited to be the recipient of 4 Graphic Excellence Awards this year! We were honored with 3 Awards of Excellence and 1 Best of in the Digital Print – A/R Category.
The Printing Industries of the Gulf Coast conducts this annual, regional print competition which attracted over 250 entries this year. Two judges from outside of the Gulf Coast region determine the winners, and the judges have varied technical & design expertise, and have served as judges in the international Premier Print Awards known as The Benny’s.
Our winning entries are:
BEST OF DIGITAL – Augmented Reality 2016 BEB Holiday Card
AWARD OF EXCELLENCE – Wide Format Printing – Central Care Window Sign Hillcroft Location 
AWARD OF EXCELLENCE Digital Invitations –Greater Houston Boys & Girls Clubs Great Futures
AWARD OF EXCELLENCE Digital Calendars – BEB 2017 Interactive Calendar
BEB at PIGC GEA
We had a crew working the Printing Industries of the Gulf Coast annual Graphic Excellence Awards on April 5th. Our Diane Bandemer and Angel Wiener-Vierna served as project managers and for the fourth year in a row, our Joy Z emceed the prestigious Awards Gala.
Over 150 printing companies participated in this distinguished regional print competition, as we honored the continued evolution of the print industry by recognizing amazing companies and the exciting work being produced here in the Gulf Coast region. Be sure to check out the conversations using #GCGEA!
April 2017 QR Code
Have you scanned your April QR code from the new 2017 BEB-Business Extension Bureau calendar?
We have a special message for you!
You can also click here to see it!
Direct Mail Statistics
Check out our new digital brochure on Direct Mail! #DirectMail