Team BEB has been busy in the month of November giving back to our community by contributing and participating in runs for local nonprofits. Our Kathy N. Hall, Angel Wiener-Vierna, and Joy Z participated in Run in the Park (Hermann Park Conservancy), Giving Thanks – The Race for A Better Life (Bel Inizio), and Running of the Bulls (Texans Foundation). Great work ladies and thank you!
We’re winding down our Fall Marketing for Small Business Advanced Seminar Series. Yesterday we completed the HOW TO: Constant Contact class.
Participants created an event within this multi-channel platform, learned how to sell items in addition to tickets, created a poll and survey, and finished up with creating a marketing email blast. We shared details on Constant Contact’s database and reviewed how to create different lists with tags.
Have you scanned your November QR Code inside your BEB Calendar? There is a super funny video (a turkey singing) to help you celebrate the November holidays! Check it out here.
Have a safe and happy Halloween! Click here for a fun video!
Another sold-out class is on the books for our Fall Marketing for Small Business Advanced series.
Our Kathy Norris Hall conducted yesterday’s LinkedIN seminar. We reviewed LinkedIN – Past/Present and Future, the anatomy of a Profile, Group, and Company Page, and how to use LinkedIN for sales and prospecting.
100% of our attendees ranked the class as Excellent, and 100% said they would recommend the class to a friend or colleague.
The proposed January postal rate hike has been released. The anticipated changes, by percentage and class are as follows:
First Class Mail = .78%
Standard Mail = .895%
Periodicals = .832%
Some highlights to review:
For detailed rate comparison charts, click onto a category below:
Rates were submitted to the PRC (Postal Regulatory Commission) for review. We will continue to post the current changes as they happen. If you have questions or need additional information, please don’t hesitate to contact us.
713-528-5568
Our HOW TO: Facebook class, the second of our five seminar fall curriculum, was at full capacity yesterday.
We met some fantastic entrepreneurs with amazing companies…again! The class covered details on how Facebook decides who sees posts on your newsfeed, why your organic reach from your company Facebook page is waning (the latest statistics show that less than 6.5% of followers to your company page will see your posts), and a detailed explanation of insights.
We surveyed our participants and 100% ranked the class as EXCELLENT. Next week is HOW TO: LinkedIN!
Check out what people who attended our Marketing for Small Business – Twitter Class had to say!
Anticipated Mail Delivery Delays Due To Hurricane Matthew Along the Southeastern and Mid-Atlantic Coast
Post Office Closures/Relocations/
The U.S. Postal Service is monitoring the progress of Hurricane Matthew. With its current track, the hurricane is poised to have significant impacts along the Florida coast and northward into Georgia, South Carolina, and North Carolina. In preparation, the USPS has begun to take the necessary steps to prepare for the storm.
At this time, the Governor of South Carolina has issued an evacuation order for the counties around Charleston, SC, effective 3:00 PM. today. Specific offices impacted will be shared shortly. Also, the Governor of Florida has asked for voluntary evacuations in coastal, barrier islands, and low lying areas along the east coast.
As the impacts to postal operations are identified, updated information will be posted to the USPS Alerts website accessed through the RIBBS webpage, http://ribbs.usps.gov/ and http://about.usps.com/
Today, people are inundated with advertising, which can lead them to burn out and tune out. As campaigns ramp up for the 2016 holiday season, it’s time to start thinking about effective ways to break through the clutter so your message gets heard-loud and clear.
Direct mail is the spark that can initiate action. Year after year, it continues to prove itself as one of the most engaging and effective channels.
Not only is direct mail a proven backbone for digital experiences, it is a unique platform that enables you to micro-target and measure campaign results.
With the ever-expanding use of technology, many are now turning to digital channels for their news and product information research. Social, mobile and search engines have become key players in reaching and engaging both mass and targeted audiences. Direct mail is part of a multi-channel campaign can play a big role in propelling buyers toward digital experiences.
Why does multi-channel marketing work? Using a variety of media channels – from mobile to print to online ads – can help stave off the standard/expected trailing response rate of campaigns. This strategy can result in upticks or surges, allowing you to extend your reach and strengthen your message’s impact.
Digitally enabled direct mail can be highly effective because it: