Category Archives: News

WHAT IS INFORMED DELIVERY

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Informed delivery is a free and optional notification service that gives residential consumers the ability to see a preview of their letter mail, wherever they are,  BEFORE IT ARRIVES.

Participating customers (20 million strong so far), receive an email containing an image of the outside of their  letter-sized and package mailpieces that will be arriving soon.

Notifications can also be viewed on the dashboard at informeddelivery.usps.com.  Notifications are not sent on days when there is no mail to be delivered, or on  Sundays and federal holidays.

There is a lot of potential for marketers as this program takes root.  You have the option to make the images  interactive by connecting to your website or landing  pages.

 

HOW DO I SIGN UP?

  • Visit informeddelivery.usps.com
  • Click View My Mail
  • Go to My Preferences. Under Account Management, you will see a box for Informed Delivery.  Click Manage Your Mail
  • Opt IN to Informed Delivery by selecting the check box and confirm your address.  Complete ID verification process.
  • Start receiving notifications within the next few days!

 

Estimate 2% for Jan Rate Increase

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The USPS said it will propose higher postal rates (for   market dominant products) based on the August 2018  Consumer Price Index (CPI).  The proposed filing will be submitted sometime in October and the rate hike will take effect on January 21, 2018.

The actual proposed changes are unknown at this time, and we are uncertain how much the USPS will draw on “Banked Pricing Authority” (see below right for more information).

However, based on statistics released by the Bureau of Labor, the Consumer Price Index Figures for August (including those used to construct the USPS pricing   authority), reflect the calculated “cap” at 1.987%.  Therefore, our advice to mailers is to estimate around a 2% increase for your 2018 postal budget.  Of course specific prices can change plus or minus.

What is the USPS Banked Pricing Authority

 An amount not used in a previous filing or developed through discounts tied to incentives & promotions.  This can be added  to what is available under the CPI cap to increase the net percentage applicable to each class of mail.

 

 

Postal Rate Case Update

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Today the USPS filed it’s rate case with the PRC (Postal Regulatory Commission), for a rate hike to take effect January 21, 2018.

As expected, the overall postal rate increase falls just short of 2%, excluding Nonprofit (NP), Marketing rates.
As noted within our newsletter, the Bureau, the USPS is trying to change the way nonprofit rates are calculated. Click here to read more.
If the PRC accepts the request (which is uncertain as a legal challenge will most likely follow), nonprofit prices could increase anywhere from 3.3% – 6.9% over and above other increases. As the rate case stands now, Marketing Mail Nonprofit Auto Letters are proposed to increase by 2.9%. All news isn’t bad in the NP realm, USPS marketing Mail 5-Digit Auto Flats entered at Origin are proposed to drop by 6.97%.
First Class stamps are slated to rise to 50¢ and international first class letters, cards, and flats won’t increase at all.
The PRC has up to 45-days to respond and suggest changes. We’ll keep you posted as the rate case moves through its channels.

October Classes Start Oct 24, 2017

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DETAILS AND REGISTRATION

  • Classes are conducted at our facility in the heart of the Museum district of Houston, Texas at 4802 Travis St
  • LUNCH IS INCLUDED WITH YOUR REGISTRATION PRICE
  • Desktops, notebooks, and smart phones are welcome as classes are conducted while using live platforms

PRICING

Individual Classes $30/per person

2 Classes $57/per person

3 Classes $81/per person

4 Classes $105.00/per person

USE PROMO CODE B1G1 AT REGISTRATION AND RECEIVE 50% OFF!  REGISTER HERE

Welcome Kerry Dicapua

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Join us as we welcome Kerry Dicapua!  Kerry is a native of Boston,  and has lived in Houston for the past 20-years.

Kerry is studying accounting at Lone Star College and has a daughter named Brooklyn (13).  The pair enjoy baking and have recently started cooking together, too.  She also       enjoys collecting vintage handbags and is passionate about family.

Kerry handles A/R and other accounting functions as well as  managing the day-to-day office happenings.

We are excited to welcome Kerry to our BEB family.

 

 

 

The Magic of (USPS) MERLIN is Gone

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For over 10-years, the USPS Mail Evaluation Readability Lookup INstrument, also known as MERLIN, has been used by acceptance clerks to test and verify mailings.  When first rolled out, it created quite a stir within industry surrounding measuring mail quality at the point of mail acceptance.

Full-Service mailers have moved to Seamless Acceptance and   enjoy the benefit of standardized acceptance and verification         processes thereby eliminating the need to have mailings tested on MERLIN.

MERLIN is also used to ensure that addresses were updated within 95-days of the mailing date with customer filed COA (Change of Address) orders.  The USPS announced that on January 21, 2018, the method for ensuring compliance with Move Update              requirements will change from the MERLIN Method to a new Census Method.    The new method checks compliance on all mail pieces (unlike MERLIN that verified samplings), and reduces the current 30% threshold to .5%.

This marks the end of the MERLIN era, and the start of greater efficiency in measuring postal compliant mail.

 

The Nonprofit Postal Rate Controversy

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The PRC (Postal Regulatory Commission) has been petitioned for approval to amend its method of calculating Standard and Nonprofit (NP) prices.

Since 2000, the 60% rule applies to NP rates.  That means that the average NP revenue per piece should be 60% of the estimated average revenue per piece rate, class-wide.  The USPS wants to revert to using a methodology that was used prior to the passage of postal reform legislation where  regular and ECR (enhanced carrier route) rates are considered subclasses of mail.  The Alliance of Nonprofit Mailers alerted members that by reverting to the prior methodology, prices could increase 3.3% to 6.9% over and above other increases that are proposed for implementation in January of 2018.

The PRC Public Representative recognized the potential “rate shock” facing nonprofit mailers, and urged the USPS to apply any corrective price adjustments (over the annual CPI cap increase) over more than two       price-adjustment cycles.

There isn’t a time constraint applicable for the PRC to issue a decision on the matter, and the comment period on the USPS proposal ended on September 18th.  Knowing the possibility of a legal challenge, the PRC may be more deliberate in issuing its ruling than usual.  We’ll keep you posted as this issue unfolds.

*from The Bureau-October 2017 issue

 

George Springer’s All Star Bowling for SAY.ORG

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2016-06 George Springer with say.org kidsBEB was in full force for the 2nd annual George Springer’s All Star Bowling Event benefiting SAY.ORG (Stuttering Association for the Young).  All proceeds go to CAMP SAY, a life-changing summer camp for kids & teens who stutter.

2016-06-02 kathy and joy in Houston Style MagazineThis all star event was held at Lucky Strike in downtown Houston and raised over $40K.  It was a great way to raise money for an excellent cause and a chance to see a lot of “Who is Who” of Houston.

2016-06-02 AstrosThis is our 2nd year to volunteer and contribute.

On A ROLL, From The Bureau

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2013-03 WE WONWe have been on a roll and are so excited to have been honored six times in the past month!

April brought us an Award of Excellence from the Printing Industries of the Gulf Coast for our bi-monthly newsletter, The Bureau, and two Awards of Merit for our 2012 interactive company holiday cards.  

Our President, Ron Royall, received the President’s Award from the Southwest Chapter of the Association of Marketing Service Providers for his planning, execution and hosting of the annual industry conference held in Houston this year.2013 HERMES GOLD AWARD GRAPHIC FOR PS

In May, our Twitter campaign (@BEB_BOB) wasbob crystal awards honored (twice), with a Gold Hermes from the Association of Marketing and Communication Professionals, (AMCP) and a Crystal Awards Certificate of Excellence from AMA Houston.

AMCP also awarded us with an Honorable Mention for The Bureau.

June brought us the distinguished honor of winning First Place for the National Association of Marketing Service Providers, Ed Sisk Excellence in Education Award for our PRC (Postal Regulation Certification) class; an internal postal training class for sales, client services and operations staff.

We were named in the Houston Business Journal’s 2013 Top Houston Printers for the first time, and were published 3 times in national publications!

It’s our customers and partners who give us the fuel to continue to improve and dive into the new media that is giving direct mail a resurgence.  We are honored to be the recipient of these distinguished awards and thank your for your patronage!