Content marketing should be woven into every touchpoint—online and offline—that you have with a customer. It can play an important role in more traditional direct marketing campaigns and even in-person sales meetings. Remember, content marketing is ultimately an experience that you’re creating for your target audience, built around a narrative that ties back to your business.
Inspired by http://www.chiefmarketer.com/5-content-marketing-myths-bust-2018/
Content marketing is a powerful tool for both acquisition and retention. It’s also a great way to explain a complex process, product or service. B2B’s longer sales cycle means prospects often spend more time at the top of the funnel, creating multiple opportunities for engagement and lead nurturing via content.
Use content to guide prospects along their decision journey and warm them up for a conversation with your sales team when they’re ready. Once converted, create content to welcome new clients or customers and reinforce that they made the right decision. Then strengthen the relationship and keep them engaged with ongoing content. Exercise your expertise by sharing the latest information or trends.
Inspired by http://www.chiefmarketer.com/5-content-marketing-myths-bust-2018/
To date we have received over 7,500 scans from our monthly Calendar QR Codes, Thank you! Be sure to check out this month’s scan; so many of us are headed for gym, this video clip will leave you sore from laughter. Check it out here.
Even though this video is an “oldie”; it’s still a “goodie” and our sentiments are the same. May 2018 be your best year yet, and may you and your loved ones have a very safe and Happy New Year!
Wishing you and yours a safe and happy holiday!
In an order issued on November 9th, the Postal Regulatory Commission(PRC) approved the Postal Service’s proposed prices for market-dominant products. In its 63-page decision, the PRC found that the proposed rates do not violate the price cap and that the workshare discounts meet statutory requirements; proposed classification changes also were approved.
Earlier the commission also approved USPS price changes for competitive products.
As a result, the price changes announced last month by the USPS will be implemented as planned on January 21, 2018. Below is a price comparison chart for First Class Rates. For a downloadable PDF of the January First Class Rates, click here.
It’s the last QR Code of 2017! But no fear, our 2018 calendars are in the works. In the meantime, scan our last 2017 QR Code for a fun 1-minute video!
You can also check it out here.
Be sure to scan the November QR Code from your BEB interactive calendar! We have a special message for you!
You can also check it out here!
The USPS said it will propose higher postal rates (for market dominant products) based on the August 2018 Consumer Price Index (CPI). The proposed filing will be submitted sometime in October and the rate hike will take effect on January 21, 2018.
The actual proposed changes are unknown at this time, and we are uncertain how much the USPS will draw on “Banked Pricing Authority” (see below right for more information).
However, based on statistics released by the Bureau of Labor, the Consumer Price Index Figures for August (including those used to construct the USPS pricing authority), reflect the calculated “cap” at 1.987%. Therefore, our advice to mailers is to estimate around a 2% increase for your 2018 postal budget. Of course specific prices can change plus or minus.
What is the USPS Banked Pricing Authority
An amount not used in a previous filing or developed through discounts tied to incentives & promotions. This can be added to what is available under the CPI cap to increase the net percentage applicable to each class of mail.
Today the USPS filed it’s rate case with the PRC (Postal Regulatory Commission), for a rate hike to take effect January 21, 2018.