New delivery standards for Standard Mail will take effect on July 1, 2015. See below for details:
We have experienced slower than normal standard mail delivery locally and regionally. See details on what Houston mailers are experiencing and read our recommendations for the coming back to school and holiday seasons. Read More…
Coming July 1, 2015, new first class delivery standards take effect. See the map below to determine the new delivery times related to First Class mail originating in Houston, TX (SCF 770)
We are excited to announce that the 2015 Marketing for Small Business Summer Seminars have been scheduled!
Our Basics class is an update of the wildly successful series we presented last year. The seminars cover Blogging (7/16/2015), Social Media (7/23/15), Two Mails: Direct Mail & Email (7/30/15), and Search Engine Optimization (8/6/15).
Guest lecturer Kathy Norris-Hall of the USPS, will conduct the Direct Mail portion of the Two Mails class. Kathy will review some new tools the postal service is using to help businesses determine the return using cross-channel marketing in conjunction with your direct mail campaigns. She’ll also review list options, a wide scope of vehicles to mail, tracking response rates, and how to use your direct mail to drive customers to your website.
Back by popular demand, our guest lecturers, Jeremiah Mohr and John Horrell of Siteboxpro will conduct the SEO (Search Engine Optimization) class. Siteboxpro is a leader in SEO and web marketing and will teach about the process of organically improving the visibility of your website in search engine results. They will review a breakdown of a search and show you ways to take advantage of local searches using free services such as Yelp or Google maps.
Our Angel Wiener is teaching the new and updated social media class. Angel will review the demographics of the most popular social media platforms to help you determine which is best suited for prospecting new business. She’ll review the basics of how to converse within each platform and how to identify results.
Also returning for another season is our Joy Zehrbach. Joy Z is 
conducting the Blogging and e-mail classes. She’ll review reasons why a company should blog and how blogging keeps your website content fresh. We discuss topics for content, where to find content and how to use back links to help your SEO.
The email classes review the minefields surrounding blasts and privacy regulations and how to study and maximize your email list.
Fall and Spring classes sold out, so if you’re interested in attending, register soon! See what previous attendees said about our classes.
The final 2014, Marketing for Small Business Seminar Series kicks off next week with with our Blogging class on Wednesday, October 29, 2014 between 11:30 – 1:00pm.
We have compiled results from the over 48 surveys submitted by participants since the inception of this program in July; and are proud to share the results! 90% of the respondents rated the classes as Excellent, 70% attended multiple classes within the series, and 97.3% said they would recommend classes to their friends and colleagues.
Each class covers a specific topic and is focused on teaching ways that small businesses can market using leading-edge technology without “breaking the bank” or having to hire a large staff to execute the plan. The classes (Blogging, Social Media, Two Mails: Direct Mail | e-mail, and Search Engine Optimization) are limited to a maximum of 8 people to keep interaction at a high level and allow for personalized teaching. For details and registration on the remaining classes, click here.
Our students gave specific examples of what they thought was good about the seminars. See below for a glance at a few highlights:
Our valued graduates let us know that they are looking for additional class offerings as well. We are currently creating content for the most requested subjects and will offer continuing education in the first quarter of 2015. The new curriculum will include more guest lecturers and expanded content from the our original series. In case you missed one of the original sets or would like to recommend someone, we will continue to offer the introduction of Marketing For Small Business Series once each quarter in 2015.
We look forward to working with more new companies and expanding our relationship with our existing clients through further education of Marketing for Small Business.
Thank you!
Looking to find new and AFFORDABLE ways to market your business? Attend one or all four of our Fall Seminar Series, Marketing For Small Business.
This four-part series is set up “menu style” so you can attend one or all four sessions. We’ll review Blogging, Social Media, Direct Mail |e-mail Marketing, and Search Engine Optimization (SEO) .
Classes are conducted at our facility and are kept to a maximum of 8 people to allow participants the best learning experience and maximum interaction.
Cost is only $20/per person and lunch is included or $75/person for all four classes. Register Today!
Blogging |
Wed, October 29, 2014 11:30-1:00pm COMPLETE
Learn reasons why a small business should blog. We’ll discuss topics for content, when and where to find suitable content and how often to post. We’ll also cover Search Engine Optimization (SEO), connecting to other sites, etiquette and measuring results. Don’t miss this very popular class. Click here to read what participants from our previous Blogging Class said.
Social Media|
Wed, November 5, 2014 11:30-1:00pm SOLD OUT!
What is the value of a “follow”, a “Like”, or a LinkedIn “endorsement”? Does social media bring new clients within a B2B platform? Does Twitter or Facebook generate revenue? Learn the value that social media can bring to your business and how to use it. We’ll discuss the soft costs of using social media; time, education, and content. This is a very popular class and quickly fills up. Click here to read what participants from a previous Social Media Class said.
The Two Mails – Direct Mail & e-mail |
Wed, November 12, 2014 11:30-1:00pm SOLD OUT!
Still one of the most powerful & cost efficient ways to market, Direct Mail is interactive, personal and highly targeted. It is also a digital driving machine. This class covers the basics of how to use direct mail today and how to combine mail with e-mail blasts for maximum return. We’ll cover content and measurement too. We’ll discuss the minefields surrounding e-mail blasts and privacy regulations. We’ll review how to study, catalog and build your list while discussing content, links, and the many template programs that are available today. Learn how to create an e-mail strategy that includes frequency & design and how to measure your results. Register today to ensure your spot. Click here to read what participants from a previous Two-Mails class said.
Search Engine Optimization |
Wed, November 19, 2014 11:30-1:00pm REGISTER HERE
Our partners at Siteboxpro, a local leader in SEO and web marketing, will conduct this class. Learn about the process of organically improving the visibility of your website in search engine results. We’ll discuss target-paid listing, budgets, and learn about the different kinds of searches available including image, local and video searches. Don’t miss this informative and very popular class, register today! Click here to read what participants from a previous SEO class said.
Our Fall Seminar Series on Marketing For Small Business has been awesome! We’ve met such great people and gotten to know some fabulous companies! This week’s class covered, The Two Mails: Direct Mail | e-mail. 100% of the attendees submitted a survey and 100% rated the class EXCELLENT! Thank you! See you next week for our Search Engine Optimization class hosted by our partners at Siteboxpro.
Our Fall Seminar Series class on Social Media received high marks from attendees this week. Check out what they’re saying! Quote taken directly from participant survey.
We look forward to seeing all of the great people and companies at next week’s class on The Two Mails: Direct Mail | E-Mail.
This summer we conducted four, one-hour seminars that focused on marketing your business. Each of the four classes “sold out” and each were rated by the attendees as “excellent”. We were asked to offer the classes again, and we listened!
Classes are limited to 8 people to allow for lively interaction and more personalized learning. Cost is only $20/per person, per session or $75/per person for all four classes. Lunch is included. Look in your mailbox for our latest mailing promoting this series. These classes are popular and fill quickly! Click here for details of each class, schedules and registration.
This summer we conducted, four, one-hour seminars that focused on marketing your business. Each of the four classes “Sold-Out” and each were rated by the attendees as “excellent”. We were asked to offer the classes again, and we listened!
Classes are limited to 8 people to allow for lively interaction and more personalized learning. Cost is only $20/per person, per session or $75/per person for all four classes. Lunch is included. Click here for details and registration.
NEXT CLASS: Tuesday, September 30th
NEXT CLASS: Tuesday, October 7th
NEXT CLASS: Tuesday, October 14th
NEXT CLASS: Tuesday, October 21st