There is so much content available, you don’t have to always post original content. Many bloggers will be happy to “guest blog” on your behalf. Ask a colleague to pen a quick article on something happening in your industry. Also, feel free to use another person’s blog or article, just be sure to recognize them and be extra courteous by adding a backlink to their article or site. You will be (pleasantly) surprised at how many people will reciprocate.
Content marketing is a process that takes time. You can’t expect to see results overnight. But that doesn’t mean it’s not worth your time, and it certainly doesn’t mean it can’t be measured. Use metrics that will help you measure activity. Pay attention to things like page views, downloads, time on site, subscriptions, paid versus organic search traffic, repeat versus new visitors, social likes and shares and cost per lead.
Content marketing is an extremely powerful tool and is an excellent resource for organic SEO. It allows you to develop long-lasting relationships with your clients and prospects and is critical at all stages of your customer journey.
Content marketing should be woven into every touchpoint—online and offline—that you have with a customer. It can play an important role in more traditional direct marketing campaigns and even in-person sales meetings. Remember, content marketing is ultimately an experience that you’re creating for your target audience, built around a narrative that ties back to your business.
Inspired by http://www.chiefmarketer.com/5-content-marketing-myths-bust-2018/
Content marketing is a powerful tool for both acquisition and retention. It’s also a great way to explain a complex process, product or service. B2B’s longer sales cycle means prospects often spend more time at the top of the funnel, creating multiple opportunities for engagement and lead nurturing via content.
Use content to guide prospects along their decision journey and warm them up for a conversation with your sales team when they’re ready. Once converted, create content to welcome new clients or customers and reinforce that they made the right decision. Then strengthen the relationship and keep them engaged with ongoing content. Exercise your expertise by sharing the latest information or trends.
Inspired by http://www.chiefmarketer.com/5-content-marketing-myths-bust-2018/
To date we have received over 7,500 scans from our monthly Calendar QR Codes, Thank you! Be sure to check out this month’s scan; so many of us are headed for gym, this video clip will leave you sore from laughter. Check it out here.
Even though this video is an “oldie”; it’s still a “goodie” and our sentiments are the same. May 2018 be your best year yet, and may you and your loved ones have a very safe and Happy New Year!
Wishing you and yours a safe and happy holiday!
It’s that time again! We’re sending our 2018 BEB Calendar to press today! We’ll be delivering them very soon and we’ve got some fantastic photos of Texas this year. We hope you enjoy.
It’s the last QR Code of 2017! But no fear, our 2018 calendars are in the works. In the meantime, scan our last 2017 QR Code for a fun 1-minute video!
You can also check it out here.
Be sure to scan the November QR Code from your BEB interactive calendar! We have a special message for you!
You can also check it out here!