Be sure to scan the September QR Code in your BEB Calendar this month, it makes us laugh every time! Check it out here!
September QR Code
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Tag Archives: Business Extension Bureau
BEB WINS dotCOMM GOLD
dotCOMM Awards announced winners for the 2017 international awards competition honoring excellence in web creativity and digital communication. BEB was awarded a GOLD dotCOMM for our Holiday Social Media Video! Check out this multi-award winning video here.
dotCOMM Awards’ categories are the elements of the web’s evolving tools. Interactivity, content, design, social media, video, apps, blogs and influencers are all important components of digital public relations, marketing and advertising campaigns.
There were over 2,200 entries from throughout the United States, Canada and 13 other countries in the 2017 competition. Entries came from corporate marketing and communication departments, digital shops, advertising agencies, PR firms, production companies and freelancers. Entrants included designers, developers, content producers, digital artists, video professionals, account supervisors, creative directors and corporate executives.
dotCOMM Awards is administered and judged by the Association of Marketing and Communication Professionals (www.amcpros.com). The international organization consists of several thousand marketing, communication, advertising, public relations, media production and freelance professionals. AMCP oversees awards and recognition programs, provides judges and rewards outstanding achievement and service to the profession.
AMCP judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.
We are thrilled to have been given such a prestigious honor!
July 2017 QR Code
Have you scanned your July QR code from the 2017 BEB-Business Extension Bureau calendar?
We have a special message for you!
You can also click here to see it!
Kathy Hall is Co-Chair of HPCC
Congratulations to our Kathy N. Hall as she is the newest Co-Chair of the Houston Postal Customer Council. Pictured above with current Houston Postmaster and HPCC Co-Chair Chenise LaDoux with Steve “Mail Coach” Fowler of Thomas PrintWorks and former HPCC Co-Chair.
The HPCC was organized in 1953 to provide a forum for communication with and cooperation between users of the mail and the U. S. Postal Service. Its mission to promote local cooperation and support and to foster a close working relationship between the US Postal Service and all businesses that use the US Postal Service to communicate and interact with their customers makes the organization an essential part of our business.
HPCC also shares information and facilitates the exchange of ideas about new and existing Postal Service products, programs, services and procedures that affect all businesses that use the mail; and help industry members and their organizations grow and develop professionally through focused education programs.
A national program, PCCs are postal sponsored organizations. HPCC membership consists of both Postal Service employees and representatives of the mailing industry. Membership is open to all business mailers who use the services of the Postal Service within the sponsoring Postal Service Manager’s geographic area. Any company presenting mail in the Houston District may belong to the organization including commercial mailers, organizations, service bureaus, individuals, etc., within the geographic area of responsibility of the Houston District.
The Executive Board of the Houston Postal Customer Council shall serve as a steering committee for the Houston Postal Customer Council and shall be representative of customers dedicated toward meeting the objectives of the Houston Postal Customer Council By-Laws meeting at least once every month.
Executive Board Officers are elected for a two-year term. Kathy is also an active member on the education committee.
Congratulations Kathy!
June 2017 QR Code
Have you scanned your June QR code from the 2017 BEB-Business Extension Bureau calendar?
We have a special message for you!
You can also click here to see it!
The Power of Words in Marketing
According to Denny Hatch (Direct Mail Expert); below is a list of the most evocative words in the English language:
NEW, YOU, SAVE, DISCOVERY
MONEY, FREE, LOVE, SAFETY
GUARANTEE, HEALTH, RESULTS
PROVEN
You have approximately 5-seconds to convince a person to read your mail piece. No matter which key copy driver you choose, you still need to put that message into the words that will make your customers want to read your mail piece. Use these 3 important tips (from Pat Friesen – award winning copywriter) to make your direct mail speak to your customers.
Short Words: 75-80% of your words should be five characters or less.
Short Sentences: Sentences should be one-and-a-half lines or less.
Short Paragraphs: Paragraphs should rarely exceed 6 lines.
Use these basic direct marketing practices and watch your direct mail campaigns come to life!
Tried & True – 2 Service Offerings
We offer our clients only 2 things
An opportunity to make money
or
Solve a problem
Winning Direct Mail Equation
Marketing expert Ed Mayer advanced a formula for direct marketing called the “40/40/20 Rule”. Though developed in the 1960’s, the concept is still viable and is worth keeping in mind when creating your direct marketing campaigns.
The rule reflects that the first 40% of emphasis lies in determining the audience you are making the offer to. The next 40% should be placed on what you are offering and how you’re offering it. The last 20% should focus on creative, format, production, etc.
Remember, you can put all of your effort into creating an absolutely beautiful mail piece, but it won’t matter if you’re not sending it to the “right people”. #DirectMailWorks
May 2017 QR Code
Have you scanned your May QR code from the new 2017 BEB-Business Extension Bureau calendar?
We have a special message for you!
You can also click here to see it!
The train has left the station, again! Our Marketing for Small Business, The Basics summer seminar series has SOLD OUT! The Basics covers 5 topics over 4 weeks starting on Wednesday, May 24th, with Corporate Blogging. Social Media, Email Marketing, Direct Marketing and Organic Search Engine Optimization round out this very popular series.
Next round of classes begin in July with our new Marketing for Small Business, Advanced Classes. Check out details, pricing, and times here.
