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Category Archives: Blog With BEB
BEB TAKES HIGHEST HONOR
We are very excited to announce that Business Extension Bureau has earned the Association of Marketing and Communication Professionals (AMCP) highest industry honor, The Platinum Hermes Award. We proudly accept this honor for our entry of our quarterly newsletter, The Bureau.
This year’s competition was fierce, with over 5,500 entrants from all over the world vying for top honors. The annual contest is for creative professionals involved in the concept, writing and design of traditional and emerging media. Entries came from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.
Click the photo above to see a video on our winning entry
The AMCP is an international organization that consists of several thousand marketing professionals. The judges look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. Winners were selected from 195 categories and only 15% of the entries won top honors.
We are thrilled to receive this prestigious recognition, especially from the traditional media category and for a direct mail marketing piece. Last year we received a Gold Hermes in the emerging markets category for our Twitter campaign, @BEB-Bob. Click here to see last year’s winner.
May 2014 – QR CODE
Have you scanned this month’s BEB – Business Extension Bureau Calendar QR Code?!
We have a special message for you!
You can also click here to see it!
Ron Royall Wins Lifetime Achievement Award
The Association of Marketing Service Providers, Southwest Chapter presented it’s lifetime achievement honor, The Helsley Family Award, to Ron Royall, President and CEO of BEB-Business Extension Bureau.
Ron just figured out that he was this year’s recipient of the prestigious AMSP-SW Helsley Family Award.
The presentation was made at the association’s 2014 annual convention in April. Since its inception in 1971, this award is presented to an individual who has demonstrated a long history of significant and outstanding achievement in the marketing service provider industry. It can only be won once, and past recipients select each new winner. Royall is a second-generation Helsley Family Award recipient as his father, Robert “Bob” Royall, founder of BEB-Texas, was presented the honor in 2001.
BEB is a family owned, marketing production company, founded in 1949 and located in the museum district of Houston, Texas. Ron Royall earned his degree in accounting and finance from Texas A&M in 1984 and started his career as a tax accountant with Arthur Andersen, the largest accounting firm in the world at the time.
Returning to the family business to help with a transitional period in 1991, Royall grew the business by upgrading the company’s computer system, expanding service offerings and constructing the financial arm of the creation of BEBdata. BEBdata is one of the largest consumer bankruptcy data compilers in the U.S. today.
Bob Royall, turned over the reins as CEO to his son, Ron, in 2007 to lead the company and face the challenges surrounding the recession. Under the second-generation Royall, the company has grown. Revenues increased by 15%, expanding service offerings now include strategic marketing plans, analytics, and full service printing which includes offset, digital, and wide-format. A leader in social marketing media, BEB has received multiple awards for their social media, video marketing, and direct mail campaigns.
Response Rates: Direct Mail – e-Mail
THE NUMBERS
4.4% Response rate for targeted direct mail, compared to e-mail’s rate of 0.12%
79% Consumers who act on direct mail immediately versus 45% who do the same with e-mail
35% Direct Mail’s success rate for new customer acquisition
*an excerpt from the Direct Mail Marketing Essential Guide 2014 published by dmnews
April 2014 – Calendar QR Code
Have you scanned your QR Code from the BEB-Business Extension Bureau Calendar this month? You can check it out by clicking here too!
Calculating Your Return
Not only do we sell direct mail marketing, we also use it. Why? Because it works. Figuring out how well it works can sometimes be a challenge. Make sure you review the whole picture and don’t be blinded by what may seem like a light return.
We conducted a prospecting campaign targeting churches in our area. We sent two postcards over a 3 week period to the same recipients.
The graphics we used for our 6 X 9 postcards reflected multiple generations and cultures, and conveyed a very simple message. Use direct mail to invite your neighborhood to worship in your church.
The mailing brought 3 new clients or .56% of our universe; which seems like a very low return! That’s because it’s only part of the equation.
The campaign generated $4,450 in new business within 30 days of the first mailing. The retail charges associated with mailing both cards, including postage is $1,530 which equates to a $2,920 return. We anticipate the new clients will generate an additional $9,000 in revenue over the course of the first year.
Direct mail marketing works – let it work for your business too!
BEB Named One of Constant Contact’s All Stars
BEB-Business Extension Bureau has received the 2013 All Star Award from Constant Contact®, Inc. Our e-mail marketing results from 2013 ranked among the top 10% of the Constant Contact® global customer base. This annual award is given based on achieving consistently high open rates (greater than 25%), click through rates and low bounce rates. Consideration also included companies with a high level of engagement with e-mail campaigns and/or events and significant social
sharing features connected to those campaigns.
This prestigious honor is bestowed annually and recipients were selected from more than 500,000 international organizations that utilize the Constant Contact® robust and highly engaging tool.
We are thrilled to be the recipient of an All Star Award and sincerely thank Constant Contact®, Inc for the honor. We also thank our loyal clients for allowing us the opportunities to market their companies and events through multi-channel media and look forward to serving you in the future.
2015 APRIL POSTAL RATES – NON PROFIT LETTERS & FLATS
Would you like a 2015 BEB POSTAL RATE CARD? These cards are double sided with nonprofit rates on one side, and for profit Standard & First-Class rates on the other. They also include handy dimension minimums/maximums and other mailing requirements. Printed on sturdy card stock and measuring at 9″ high X 8″ wide, these cards are excellent reference material and they are FREE! If you would like one mailed to you, click here.
2015 APRIL POSTAL RATES – STANDARD & F/C RATES
Would you like a 2015 BEB POSTAL RATE CARD? These cards are double sided with nonprofit rates on one side, and for profit Standard & First-Class rates on the other. They also include handy dimension minimums/maximums and other mailing requirements. Printed on sturdy card stock and measuring at 9″ high X 8″ wide, these cards are excellent reference material and they are FREE! If you would like one mailed to you, click here.