Have you scanned your June QR code from the 2017 BEB-Business Extension Bureau calendar?
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You can also click here to see it!
June 2017 QR Code
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Tag Archives: BEB
The Power of Words in Marketing
According to Denny Hatch (Direct Mail Expert); below is a list of the most evocative words in the English language:
NEW, YOU, SAVE, DISCOVERY
MONEY, FREE, LOVE, SAFETY
GUARANTEE, HEALTH, RESULTS
PROVEN
You have approximately 5-seconds to convince a person to read your mail piece. No matter which key copy driver you choose, you still need to put that message into the words that will make your customers want to read your mail piece. Use these 3 important tips (from Pat Friesen – award winning copywriter) to make your direct mail speak to your customers.
Short Words: 75-80% of your words should be five characters or less.
Short Sentences: Sentences should be one-and-a-half lines or less.
Short Paragraphs: Paragraphs should rarely exceed 6 lines.
Use these basic direct marketing practices and watch your direct mail campaigns come to life!
Tried & True – 2 Service Offerings
We offer our clients only 2 things
An opportunity to make money
or
Solve a problem
Winning Direct Mail Equation
Marketing expert Ed Mayer advanced a formula for direct marketing called the “40/40/20 Rule”. Though developed in the 1960’s, the concept is still viable and is worth keeping in mind when creating your direct marketing campaigns.
The rule reflects that the first 40% of emphasis lies in determining the audience you are making the offer to. The next 40% should be placed on what you are offering and how you’re offering it. The last 20% should focus on creative, format, production, etc.
Remember, you can put all of your effort into creating an absolutely beautiful mail piece, but it won’t matter if you’re not sending it to the “right people”. #DirectMailWorks
May 2017 QR Code
Have you scanned your May QR code from the new 2017 BEB-Business Extension Bureau calendar?
We have a special message for you!
You can also click here to see it!
The train has left the station, again! Our Marketing for Small Business, The Basics summer seminar series has SOLD OUT! The Basics covers 5 topics over 4 weeks starting on Wednesday, May 24th, with Corporate Blogging. Social Media, Email Marketing, Direct Marketing and Organic Search Engine Optimization round out this very popular series.
Next round of classes begin in July with our new Marketing for Small Business, Advanced Classes. Check out details, pricing, and times here.
Blogging Class Ranked Excellent
Check out survey results from previous attendees for our Marketing for Small Business Classes. Our Corporate Blogging class was rated Excellent by 100% of attendees that completed surveys. Check it out here.
Happy Easter
Have a safe and happy Easter Holiday!
BEB Wins at GCGEA
We are so excited to be the recipient of 4 Graphic Excellence Awards this year! We were honored with 3 Awards of Excellence and 1 Best of in the Digital Print – A/R Category.
The Printing Industries of the Gulf Coast conducts this annual, regional print competition which attracted over 250 entries this year. Two judges from outside of the Gulf Coast region determine the winners, and the judges have varied technical & design expertise, and have served as judges in the international Premier Print Awards known as The Benny’s.
Our winning entries are:
BEST OF DIGITAL – Augmented Reality 2016 BEB Holiday Card
AWARD OF EXCELLENCE – Wide Format Printing – Central Care Window Sign Hillcroft Location 
AWARD OF EXCELLENCE Digital Invitations –Greater Houston Boys & Girls Clubs Great Futures
AWARD OF EXCELLENCE Digital Calendars – BEB 2017 Interactive Calendar
BEB at MFSA-SW Conference
Our Ron Royall, Ro Royall and Joy Z attended the MFSA SW Conference in South Padre Island last week. The 2017 conference marks the 52nd year business owners, executives, and sales people from the mailing, printing, fulfillment, and direct marketing industry have been meeting in the Southwest. Both Ron and Joy Z serve on the board and Ron is a “Past President”.