From our families to yours, have a safe and happy New Year Holiday!
Thank you for your business and partnership. See you next year!
We created a video to accompany our new company brochure in the Direct Mail Services Section! It called, “Direct Mail Works” Click here to check it out.
This summer we conducted, four, one-hour seminars that focused on marketing your business. Each of the four classes “Sold-Out” and each were rated by the attendees as “excellent”. We were asked to offer the classes again, and we listened!
Classes are limited to 8 people to allow for lively interaction and more personalized learning. Cost is only $20/per person, per session or $75/per person for all four classes. Lunch is included. Click here for details and registration.
In order to compete in today’s market, you must have an online presence. If your established business does not have a website, you’re missing out on new business and clients. Your customers look to the net as a point of reference about your business. Even when someone gives you a referral, people go to the web to find out more.
We can help you set up a beautiful, functional and AFFORDABLE website. Check out our video about our template websites click here or on the YouTube TV below. Don’t let another day go by without your online presence driving new business to your company. Call us today!
It’s a living site that is in a constant state of renewal. In addition to the traditional details of our service offerings, we share our rich and unique 64-year history while offering the latest postal and marketing news through our blog. There are links to our Twitter, LinkedIn, and Facebook pages, and we’ve added a career page too! Most important, we are connected to our clients through this interactive site and appreciate all of the feedback, suggestions and kudos received so far!
Check out some of our more popular blogs below!
We were recently asked to assist a regional industry association with marketing their annual conference. We created a multi-channel marketing campaign strategy that included direct mail, e-mail, tweets & Facebook posts, and video marketing.
Our audience consisted of the association’s current membership, lapsed members from a three-year period, and two targeted lists of prospective companies. Prospects were identified through a partnership with a similar industry association and targeted businesses based on SIC codes within a five-segment, geographic area.
The campaign rendered attendance from over 30 companies, across the nation and Australia. Twenty percent of the companies were first-time attendees and eight percent of the lapsed market was recaptured.
Direct mail brought the largest returns as 57.5% of the total registrations occurred within 10 days after a mailing and 57.1% of first-time registrations occurred within the same time frame. We also saw that 33% of our total webpage traffic occurred within a ten-day period after a mailing.
E-mails that emulated the mail pieces and followed a mailing brought the second highest amount of activity. Within 72-hours after a direct mail/e-mail, 23.1% of our total website hits occurred and 12.1% of attendees registered.
The social media component brought interesting results as well. Nearly 25% of all website activity (24.7%) occurred on the day of positing on Facebook or Twitter, using a link connected to the website. We noted that 14.6% of registrations occurred on days where social media was the only form of marketing used.
Seven videos were created and uploaded onto YouTube during the 120-day campaign bringing 399 views. One-third of all views came from the inaugural, two-minute, introduction video that outlined location, topics and speakers. Daily, 30-second spots, highlighting schedules for the three-day conference were watched by 18.7% of the registrants and accessed from a QR-Code conveniently placed on the cover of the conference program.
Have you scanned the July QR Code from your BEB – Business Extension Bureau 2013 Calendar? We have a special message for you! You can also click here to see where it goes!