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Tag Archives: Direct Mail
2013 Winter Summit
Each year the executive team of BEB-Business Extension Bureau gather in Houston, Texas to plan and strategize for the future. We examine where the marketplace is going five-years out, review technology changes that impact our business and conduct a client review to determine how we can better serve our existing client and where to find new business.
Plans to add a digital press in the first quarter, expansion and upgrade of our 15,000 sq ft facility and enhancing direct mail with social media and online interaction were hot topics. The year’s summit was very informative and we look forward to the coming year as we find better ways to serve our clients by planning for the future.
2012 Year In Review
Did You Know – Dec ’12
Did You Know – Nov ’12
BEB at Dallas Postal Customer Council
We were invited to conduct two sessions at the Dallas PCC (Postal Customer Council) annual event for National PCC Day.
Our own Joy Zerbach talked about how to implement multi-channel marketing* and how to measure results from campaigns. The Conference was packed and a great time was had by all!
*Multi-Channel Marketing is when more than one type of media is used within a campaign such as direct amil followed by an e-mail blast.