Tag Archives: Direct Mail

USPS Files Market Dominant Price Change

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Blog with BEB 2015-01-15 USPS Postal Rate Increase RequestToday the U.S. Postal Service filed a request with the PRC (Postal Regulatory Commission) for a rate adjustment (1.966%) based on the CPI (Consumer Price Index). The request for increase applies to only “market-dominant products”, which includes Standard Mail, the primary postage used by marketers.
The USPS has requested that the increase take effect on April 26 and estimates that it will generate an additional $900 million on an annualized basis. The USPS estimates that an additional $400 million will be contributed to the fiscal year 2015, if the PRC agrees to meet the proposed implementation date.
The case also includes a separate pricing structure for Standard Mail run through the FSS (Flats Sequencing System). The request removes FSS pricing for carrier route, high density, or high density plus categories. Instead, a five-digit carrier route pallet rate will be created. An estimated 2.465% rate increase is predicted for Standard Flats.
Forever stamps will remain unchanged (49 cents), International letters will increase to $1.20 (a 5 cent increase), and postcard rates increase to 35 cents (a 1 cent rate hike).
We will keep you abreast of the outcome of this filing as it becomes available.

New Congress Against 5-Day Delivery

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PostalReporter.com published a great blog with details about H.Res. 12, calling for the USPS to do what is needed to continue delivering mail 6-days a week.  Check out the blog and more details on the Resolution by clicking here.

Marketing for Small Business Fall Seminar Series Review

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Marketing For Small Business Fall Seminar Series ReviewsThe final 2014, Marketing for Small Business Seminar Series kicks off next week with with our Blogging class on Wednesday, October 29, 2014 between 11:30 – 1:00pm.

We have compiled results from the over 48 surveys submitted by participants since the inception of this program in July; and are proud to share the results!  90% of the respondents rated the classes as Excellent, 70% attended multiple classes within the series, and  97.3% said they would recommend classes to their friends and colleagues.

Each class covers a specific topic and is focused on teaching ways that small businesses can market using leading-edge technology without “breaking the bank” or having to hire a large staff to execute the plan.  The classes (Blogging, Social Media, Two Mails: Direct Mail | e-mail, and Search Engine Optimization) are limited to a maximum of 8 people to keep interaction at a high level and allow for personalized teaching.  For details and registration on the remaining classes, click here.

Our students gave specific examples of what they thought was good about the seminars.  See below for a glance at a few highlights:

Positive Comments from Marketing For Small Business Seminar SeriesOur valued graduates let us know that they are looking for additional class offerings as well.  We are currently creating content for the most requested subjects and will offer continuing education in the first quarter of 2015.  The new curriculum will include more guest lecturers and expanded content from the our original series.  In case you missed one of the original sets or would like to recommend someone, we will continue to offer the introduction of Marketing For Small Business Series once each quarter in  2015.

Marketing For Small Business Seminar Series suggestions for additional classesWe look forward to working with more new companies and expanding our relationship with our existing clients through further education of Marketing for Small Business.

Thank you!

 

 

CLASSES

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FALL SEMINAR SERIES LOGO 2Looking to find new and AFFORDABLE ways to market your business?  Attend one or all four of our Fall Seminar Series, Marketing For Small Business.

This four-part series is set up “menu style” so you can attend one or all four sessions.  We’ll review Blogging, Social Media, Direct Mail |e-mail Marketing, and Search Engine Optimization (SEO) .

Classes are conducted at our facility and are kept to a maximum of 8 people to allow participants the best learning experience and maximum interaction.

Cost is only $20/per person and lunch is included or $75/person for all four classes.  Register Today!

BLOGGING ICON BLACKBlogging |

Wed, October 29, 2014          11:30-1:00pm COMPLETE
Learn reasons why a small business should blog. We’ll discuss topics for content, when and where to find suitable content and how often to post.  We’ll also cover Search Engine Optimization (SEO), connecting to other sites, etiquette and measuring results.  Don’t miss this very popular class.  Click here to read what participants from our previous Blogging Class said.

 

SOCIAL MEDIA ICON BLACKSocial Media|

Wed, November 5, 2014       11:30-1:00pm SOLD OUT!
What is the value of a “follow”, a “Like”, or a LinkedIn “endorsement”? Does social media bring new clients within a B2B platform? Does Twitter or Facebook generate revenue? Learn the value that social media can bring to your business and how to use it. We’ll discuss the soft costs of using social media; time, education, and content. This is a very popular class and quickly fills up.  Click here to read what participants from a previous Social Media Class said.

TWO MAILS ICON BLACKThe Two Mails – Direct Mail & e-mail |

Wed, November 12, 2014     11:30-1:00pm  SOLD OUT!

Still one of the most powerful & cost efficient ways to market, Direct Mail is interactive, personal and highly targeted.  It is also a digital driving machine.  This class covers the basics of how to use direct mail today and how to combine mail with e-mail blasts for maximum return.  We’ll cover content and measurement too.  We’ll discuss the minefields surrounding e-mail blasts and privacy regulations.  We’ll review how to study, catalog and build your list while discussing content, links, and the many template programs that are available today.  Learn how to create an e-mail strategy that includes frequency & design and how to measure your results.  Register today to ensure your spot.  Click here to read what participants from a previous Two-Mails class said.

 

SEO ICON BLACKSearch Engine Optimization |

Wed, November 19, 2014       11:30-1:00pm  REGISTER HERE
Our partners at Siteboxpro, a local leader in SEO and web marketing, will conduct this class. Learn about the process of organically improving the visibility of your website in search engine results. We’ll discuss target-paid listing, budgets, and learn about the different kinds of searches available including image, local and video searches. Don’t miss this informative and very popular class, register today!  Click here to read what participants from a previous SEO class said.

 

FALL VIDEO BUG

Two Mails Class Rated EXCELLENT By 100% of Attendees

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Two Mails Class Rated ExcellentOur Fall Seminar Series on Marketing For Small Business has been awesome!  We’ve met such great people and gotten to know some fabulous companies!  This week’s class covered, The Two Mails: Direct Mail | e-mail.  100% of the attendees submitted a survey and 100% rated the class EXCELLENT!  Thank you!  See you next week for our Search Engine Optimization class hosted by our partners at Siteboxpro.

Fall Social Media Class Receives High Marks

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2014-10-8Our Fall Seminar Series class on Social Media received high marks from attendees this week.  Check out what they’re saying!  Quote taken directly from participant survey.

We look forward to seeing all of the great people and companies at next week’s class on  The Two Mails: Direct Mail | E-Mail.

Blog Class Gets an A

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Blogging with beb orange logoOur Fall Seminar Series kicked off earlier this week and we are thrilled to report that we received feedback from 100% of the participants!  Thank you to all of the awesome people and companies for joining us!

Check out what they told us:

 

75% of the students rated our Blogging Seminar as Excellent!

RATE THE SEMINAR PIC BLOGGING

 

RECOMMEND BLOGGING SEMINAR

And 100% of the participants signed up for the remaining three classes.  THANK YOU!  There is still (some) room available, won’t you join us?  Click here for details.