We created a video to accompany our new company brochure in the Direct Mail Services Section! It called, “Direct Mail Works” Click here to check it out.
Direct Mail Works
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Tag Archives: #DirectMailWorks
FALL SEMINAR SERIES KICKS OFF
This summer we conducted, four, one-hour seminars that focused on marketing your business. Each of the four classes “Sold-Out” and each were rated by the attendees as “excellent”. We were asked to offer the classes again, and we listened!
Classes are limited to 8 people to allow for lively interaction and more personalized learning. Cost is only $20/per person, per session or $75/per person for all four classes. Lunch is included. Click here for details and registration.
NEXT CLASS: Tuesday, September 30th
NEXT CLASS: Tuesday, October 7th
NEXT CLASS: Tuesday, October 14th
NEXT CLASS: Tuesday, October 21st
Direct Mail & e-mail Survey
Please take a moment to complete our survey for those people that attended the Marketing For Small Business Seminar – Direct Mail | e-mail on August 13th
Fall Seminar Series
Looking to find new and AFFORDABLE ways to market your business? Attend one or all four of our Fall Seminar Series, Marketing For Small Business.
This four-part series is set up “menu style” so you can attend one or all four sessions. We’ll review Blogging, Social Media, Direct Mail |e-mail Marketing, and Search Engine Optimization (SEO) .
Classes are conducted at our facility and are kept to a maximum of 8 people to allow participants the best learning experience and maximum interaction.
Cost is only $20/per person and lunch is included or $75/person for all four classes. Register Today!
Blogging |
Tue, September 30, 2014 11:30-1:00pm REGISTER HERE
Wed, October 29, 2014 11:30-1:00pm REGISTER HERE
Learn reasons why a small business should blog. We’ll discuss topics for content, when and where to find suitable content and how often to post. We’ll also cover Search Engine Optimization (SEO), connecting to other sites, etiquette and measuring results. Don’t miss this very popular class. Click here to read what participants from our previous Blogging Class said.
Social Media|
Tue, October 7, 2014 11:30-1:00pm REGISTER HERE
Wed, November 5, 2014 11:30-1:00pm REGISTER HERE
What is the value of a “follow”, a “Like”, or a LinkedIn “endorsement”? Does social media bring new clients within a B2B platform? Does Twitter or Facebook generate revenue? Learn the value that social media can bring to your business and how to use it. We’ll discuss the soft costs of using social media; time, education, and content. This is a very popular class and quickly fills up. Click here to read what participants from a previous Social Media Class said.
The Two Mails – Direct Mail & e-mail |
Tue, October 14, 2014 11:30-1:00pm REGISTER HERE
Wed, November 12, 2014 11:30-1:00pm REGISTER HERE Still one of the most powerful & cost efficient ways to market, Direct Mail is interactive, personal and highly targeted. It is also a digital driving machine. This class covers the basics of how to use direct mail today and how to combine mail with e-mail blasts for maximum return. We’ll cover content and measurement too. We’ll discuss the minefields surrounding e-mail blasts and privacy regulations. We’ll review how to study, catalog and build your list while discussing content, links, and the many template programs that are available today. Learn how to create an e-mail strategy that includes frequency & design and how to measure your results. Register today to ensure your spot. Click here to read what participants from a previous Two-Mails class said.
Search Engine Optimization |
Tue, October 21, 2014 11:30-1:00pm REGISTER HERE
Wed, November 19, 2014 11:30-1:00pm REGISTER HERE
Our partners at Siteboxpro, a local leader in SEO and web marketing, will conduct this class. Learn about the process of organically improving the visibility of your website in search engine results. We’ll discuss target-paid listing, budgets, and learn about the different kinds of searches available including image, local and video searches. Don’t miss this informative and very popular class, register today! Click here to read what participants from a previous SEO class said.
CMS Scores Big with Direct Mail Infographic
Our friends from across the pond, Central Mailing Services, LTD out of Birmingham, UK put together an awesome infographic about direct mail using the World Cup as its inspiration! Great stats like:
- 44% of UK Adults respond to direct mail
- 70% of people like to receive vouchers in the post
- 1-in-3 People say they are disappointed if they don’t receive anything in the post
There are some fun facts too! Did you know that the length of a football (soccer) pitch is equivalent to 571 envelopes.
Check it out by clicking here.
#DirectMailWorks
Ron Royall Wins Lifetime Achievement Award
The Association of Marketing Service Providers, Southwest Chapter presented it’s lifetime achievement honor, The Helsley Family Award, to Ron Royall, President and CEO of BEB-Business Extension Bureau.
Ron just figured out that he was this year’s recipient of the prestigious AMSP-SW Helsley Family Award.
The presentation was made at the association’s 2014 annual convention in April. Since its inception in 1971, this award is presented to an individual who has demonstrated a long history of significant and outstanding achievement in the marketing service provider industry. It can only be won once, and past recipients select each new winner. Royall is a second-generation Helsley Family Award recipient as his father, Robert “Bob” Royall, founder of BEB-Texas, was presented the honor in 2001.
BEB is a family owned, marketing production company, founded in 1949 and located in the museum district of Houston, Texas. Ron Royall earned his degree in accounting and finance from Texas A&M in 1984 and started his career as a tax accountant with Arthur Andersen, the largest accounting firm in the world at the time.
Returning to the family business to help with a transitional period in 1991, Royall grew the business by upgrading the company’s computer system, expanding service offerings and constructing the financial arm of the creation of BEBdata. BEBdata is one of the largest consumer bankruptcy data compilers in the U.S. today.
Bob Royall, turned over the reins as CEO to his son, Ron, in 2007 to lead the company and face the challenges surrounding the recession. Under the second-generation Royall, the company has grown. Revenues increased by 15%, expanding service offerings now include strategic marketing plans, analytics, and full service printing which includes offset, digital, and wide-format. A leader in social marketing media, BEB has received multiple awards for their social media, video marketing, and direct mail campaigns.
Response Rates: Direct Mail – e-Mail
THE NUMBERS
4.4% Response rate for targeted direct mail, compared to e-mail’s rate of 0.12%
79% Consumers who act on direct mail immediately versus 45% who do the same with e-mail
35% Direct Mail’s success rate for new customer acquisition
*an excerpt from the Direct Mail Marketing Essential Guide 2014 published by dmnews
Calculating Your Return
Not only do we sell direct mail marketing, we also use it. Why? Because it works. Figuring out how well it works can sometimes be a challenge. Make sure you review the whole picture and don’t be blinded by what may seem like a light return.
We conducted a prospecting campaign targeting churches in our area. We sent two postcards over a 3 week period to the same recipients.
The graphics we used for our 6 X 9 postcards reflected multiple generations and cultures, and conveyed a very simple message. Use direct mail to invite your neighborhood to worship in your church.
The mailing brought 3 new clients or .56% of our universe; which seems like a very low return! That’s because it’s only part of the equation.
The campaign generated $4,450 in new business within 30 days of the first mailing. The retail charges associated with mailing both cards, including postage is $1,530 which equates to a $2,920 return. We anticipate the new clients will generate an additional $9,000 in revenue over the course of the first year.
Direct mail marketing works – let it work for your business too!
2015 APRIL POSTAL RATES – STANDARD & F/C RATES
Would you like a 2015 BEB POSTAL RATE CARD? These cards are double sided with nonprofit rates on one side, and for profit Standard & First-Class rates on the other. They also include handy dimension minimums/maximums and other mailing requirements. Printed on sturdy card stock and measuring at 9″ high X 8″ wide, these cards are excellent reference material and they are FREE! If you would like one mailed to you, click here.
Slalom Your Way to Direct Mail Success by CMS of UK
Our friends at Central Mailing Service of Birmingham, England in the UK created an awesome infographic about the successes of Direct Mail using a timely Olympic Theme! Check it out by clicking here. You can see more great exchanges by joining the conversation on Twitter! We’re @BEBTX and our pals (from over the pond) are @CMSOfficialpage Join us!