Our Fall Seminar Series on Marketing For Small Business has been awesome! We’ve met such great people and gotten to know some fabulous companies! This week’s class covered, The Two Mails: Direct Mail | e-mail. 100% of the attendees submitted a survey and 100% rated the class EXCELLENT! Thank you! See you next week for our Search Engine Optimization class hosted by our partners at Siteboxpro.
We created a video to accompany our new company brochure in the Direct Mail Services Section! It called, “Direct Mail Works” Click here to check it out.
Our friends from across the pond, Central Mailing Services, LTD out of Birmingham, UK put together an awesome infographic about direct mail using the World Cup as its inspiration! Great stats like:
There are some fun facts too! Did you know that the length of a football (soccer) pitch is equivalent to 571 envelopes.
Check it out by clicking here.
#DirectMailWorks
Would you like a 2015 BEB POSTAL RATE CARD? These cards are double sided with nonprofit rates on one side, and for profit Standard & First-Class rates on the other. They also include handy dimension minimums/maximums and other mailing requirements. Printed on sturdy card stock and measuring at 9″ high X 8″ wide, these cards are excellent reference material and they are FREE! If you would like one mailed to you, click here.
Would you like a 2015 BEB POSTAL RATE CARD? These cards are double sided with nonprofit rates on one side, and for profit Standard & First-Class rates on the other. They also include handy dimension minimums/maximums and other mailing requirements. Printed on sturdy card stock and measuring at 9″ high X 8″ wide, these cards are excellent reference material and they are FREE! If you would like one mailed to you, click here.
This week is National Postal Customer Council (PCC) week! Our local chapter (HPCC) celebrated with a great event today at the Bayou City Event Center from 10am – 2pm and featured an “all star” line up of speakers, special sessions and a vendor show case.
The conference included a presentation on the USPS Incentives and Promotions for the balance of year and special guest Pritha Mehra spoke about acceptance, payment and delivery using iMB. US Postmaster General, Pat Donahoe addressed all PCC participants nationwide via satellite, and discussed the five-year USPS business plan.
Recently I had the pleasure of hearing our current US Postmaster General & CEO of the US Postal Service, Pat Donahoe, give an update on the state of the Postal Service. He noted that the shrinkage of First-Class Mail is driving the continuing trend of operating losses, and even though the USPS shipping & packages segment is growing, it’s not sufficient to replace the previous First-Class profits. Additional operational cuts, efficiency improvements and legislative action are needed to help shrink the gap between expenses and revenue. $19.7 billion in savings from proposed operations and workforce incentives, along with aggressive benefit changes, are on the table to combat the 79% of the total USPS cost base dedicated to labor today.
$11.1 billion of the proposed savings require legislative action that will give the Postal Service authority to generate new revenue and adapt to changing business conditions.
A key legislative point is allowing the USPS to manage their own health care plan which is facing resistance as people on the hill are concerned that health care costs to all other government employees will significantly rise as a result of the USPS’ departure. Items such as refunding the Federal Employee Retirement System (FERS) overpayment and controversial 5-day delivery debate are also crucial to the USPS Business Plan financial projections that show a debt-free entity by fiscal year-end, 2017.
Getting the current group in Washington to act on these points will be a challenge to say the least. The economic and structural hurdles that the USPS faces can be cleared with action from Washington. All of our businesses rely on the USPS’ mission to provide secure, reliable and affordable universal delivery services, and our Representatives must stop stonewalling this imperative legislation and take action now.
By Joy Zerbach – Vice President, Marketing
We’ve launched our new website, bebtexas.com, and cordially invite you to take a tour!
It’s a living site that is in a constant state of renewal. In addition to the traditional details of our service offerings, we share our rich and unique 64-year history while offering the latest postal and marketing news through our blog. There are links to our Twitter, LinkedIn, and Facebook pages, and we’ve added a career page too! Most important, we are connected to our clients through this interactive site and appreciate all of the feedback, suggestions and kudos received so far!
Check out some of our more popular blogs below!
From the August edition of our bi-monthly newsletter, The Bureau
Ron Royall, President
At the start of the third quarter, I’m still uncertain about our current economic climate. Recently I saw a monthly economic index from the NFIB that showed a drop in June indicating confidence among job creators isn’t there. On the other hand, I just read an article about an analysis conducted by Bloomberg BNA that said the US economic recovery is expected to accelerate beginning in the 2nd half of 2013.
The one thing I am certain about is our commitment to you, our clients, vendors and partners. As we continue to weather this economic storm, we have seen a tremendous amount of activity and change and are honored to work for, and with, so many great companies and people.
Our extended issue of our newsletter covers a very exciting 2nd quarter for us. As one of the articles says; BEB has been “On A Roll” winning six awards from local, regional and national organizations, and for a wide variety of items such as our interactive holiday cards, twitter campaigns and our newsletter, The Bureau!
We’ve also launched our new website, bebtexas.com, and cordially invite you to take a tour. It’s a living site that is in a constant state of renewal. In addition to the traditional details of our service offerings, we share our rich and unique 64-year history while offering the latest postal and marketing news through our blog. There are links to our Twitter, LinkedIn, and Facebook pages, and we’ve added a career page too! Most important, we are connected to our clients through this interactive site and appreciate all of the feedback, suggestions and kudos received so far!
Other articles enclosed a summation of stats from a multi-channel marketing campaign, highlights from a meeting with the US Postmaster General Pat Donahoe, and outline of postal promotions for the remaining year and more photos showing our personal side on “The Back Wall”.
The balance of the year holds more excitement and education too. We’ll be at several industry trade shows, we have several client trips slated on the calendar and lots of industry events (including the big PICG Oktoberfest) and soon we’ll be working on our 2014 Calendar.
No matter how bumpy the economic climate is for our businesses, BEB will continue to search for new ways to better serve your needs. Thank you for your continued support and thank you for your business.
Sincerely,
Ron Royall