Tag Archives: blog

FALL SEMINAR SERIES KICKS OFF

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FALL VIDEO BUGThis summer we conducted, four, one-hour seminars that focused on marketing your business.  Each of the four classes “Sold-Out” and each were rated by the attendees as “excellent”.  We were asked to offer the classes again, and we listened!

Classes are limited to 8 people to allow for lively interaction and more personalized learning.  Cost is only $20/per person, per session or $75/per person for all four classes.  Lunch is included.  Click here for details and registration.

BLOGGING CLASS BUTTONNEXT CLASS: Tuesday, September 30th

SOCIAL MEDIA BUTTONNEXT CLASS: Tuesday, October 7th

DIRECT MAIL - EMAIL BUTTONNEXT CLASS: Tuesday, October 14th

SEO BUTTONNEXT CLASS: Tuesday, October 21st

SEO Seminar Hits A Home Run

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Wow! Thank You!

Once again, 100% of the attendees to our Marketing for Small Business Series completed a survey, and once again, 100% rated the class EXCELLENT!

100% said they would recommend the class to a colleague or friend and 100% rated the interaction as excellent too.

So many great participants in our Series

So many great participants in our Series

Check out the responses to the question; what was good about the seminar?

• Well prepared
• The presentation
• I’m a visual learner so the slide show worked great!
• Very precise info
• Effective, easy to implement ideas
• Information Provided
• In depth education on SEO and key tips to increase rankings

Special Thanks to Jeremiah Mohr and John Horrell of Siteboxpro for guest speaking.  You guys did a fantastic job and they have agreed to guest teach for the upcoming Fall Seminars too!  Check out Siteboxpro by clicking here.

Yesterday’s meeting marked the final of the four Summer Seminar Series. Each of the four classes “sold out” and each were rated “excellent” by the attendees. We have been asked to offer the classes again; and we listened!

Lively interaction was a highlight of the series. Here's our Ro Royall talking about social media

Lively interaction was a highlight of the series. Here’s our Ro Royall talking about social media

Classes will resume in the fall, the first on Blogging will commence September 30th. We’ll keep you apprised of dates and times for all four classes in the coming week.

Participants asked us to offer further education classes as well. We will construct additional, more in depth classes using the theme of “How To:” (How to Tweet, How to write a blog, etc.) and anticipate execution of the curriculum in the 4th quarter of this year. Again, we’ll keep you posted.

In the meantime, thank you, to all of the wonderful participants and amazing companies for participating in our inaugural Summer Seminar Series and Happy Marketing!

 

Blogging Seminar a Smashing Success

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BEB had a great kick off to our 4-part Summer Seminar Series yesterday! Our first class on Blogging sold out!

SEE WHAT PEOPLE ARE SAYING ABOUT - BLOGGING

*Quotes taken directly from participant survey of class

71% of our participants completed a survey and 100% rated the class Excellent. Thank you! The class was received so well that we reached capacity for our Summer Seminar on Social Media!

FALL SEMINAR SERIES LOGO 2

If you’re interested in attending our next blogging class, it’s on Wednesday, October 29th.  Click here for details and registration.

 

 

 

Response Rates: Direct Mail – e-Mail

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2014-04-09 blogTHE NUMBERS

4.4% Response rate for targeted direct mail, compared to e-mail’s rate of 0.12%

79% Consumers who act on direct mail immediately versus 45% who do the same with e-mail

35% Direct Mail’s success rate for new customer acquisition

*an excerpt from the Direct Mail Marketing Essential Guide 2014 published by dmnews

 

Calculating Your Return

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one half of a percentInvite Them InNot only do we sell direct mail marketing, we also use it.  Why?  Because it works.  Figuring out how well it works can sometimes be a challenge.  Make sure you review the whole picture and don’t be blinded by what may seem like a light return.

We conducted a prospecting campaign targeting churches in our area.  We sent two postcards over a 3 week period to the same recipients.

The graphics we used for our 6 X 9 postcards reflected multiple generations and cultures, and conveyed a very simple message.  Use direct mail to invite your neighborhood to worship in your church.

The mailing brought 3 new clients or .56% of our universe; which seems like a very low return!  That’s because it’s only part of the equation.

The campaign generated $4,450 in new business within 30 days of the first mailing.  The retail charges associated with mailing both cards, including postage is $1,530 which equates to a $2,920 return.  We anticipate the new clients will generate an additional $9,000 in revenue over the course of the first year.

Direct mail marketing works – let it work for your business too!

 

BEB Named One of Constant Contact’s All Stars

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2013-03 Constant Contact All Star AwardBEB-Business Extension Bureau has received the 2013 All Star Award from Constant Contact®, Inc.  Our e-mail marketing results from 2013 ranked among the top 10% of the Constant Contact® global customer base.  This annual award is given based on achieving consistently high open rates (greater than 25%), click through rates and low bounce rates.  Consideration also included companies with a high level of engagement with e-mail campaigns and/or events and significant socialBEB EMAIL MARKETING sharing features connected to those campaigns.

This prestigious honor is bestowed annually and recipients were selected from more than 500,000 international organizations that utilize the Constant Contact® robust and highly engaging tool.

We are thrilled to be the recipient of an All Star Award and sincerely thank Constant Contact®, Inc for the honor.  We also thank our loyal clients for allowing us the opportunities to market their companies and events through multi-channel media and look forward to serving you in the future.

2015 APRIL POSTAL RATES – NON PROFIT LETTERS & FLATS

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2015 BEB USPS RATE CARD NON PROFIT RATESWould you like a 2015 BEB POSTAL RATE CARD?  These cards are double sided with nonprofit rates on one side, and for profit Standard & First-Class rates on the other.  They also include handy dimension minimums/maximums and other mailing requirements.  Printed on sturdy card stock and measuring at 9″ high X 8″ wide, these cards are excellent reference material and they are FREE!  If you would like one mailed to you, click here.

The Bureau – 1st Qtr 2014

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PAGE 1 The Bureau 1st Quarter 2014Be on the look out for our award winning quarterly newsletter, The Bureau, mailing this week.

Our first newsletter of 2014 includes a handy postage reference guide and detailed comparison charts showing you the postage differentials by rates.

Our President, Ron Royall, gives a brief review of happenings from 2013 and shares what is expected for the coming year.

We’ve also included highlights from our recent AVA Digital Award for best video.

If you are not on our mailing list but would like to be added, please feel free to contact us by calling 713-528-5568 or click here to add your information.