Nina Cannady
Welcome Nina Cannady! Nina recently moved back to Houston after living in Anchorage, Alaska. A graduate of Benny Benson Secondary School, Nina studied accounting at the University of Alaska-Anchorage. Nina has three sons, Maties (12), Jaiquin (5), and Lamont (2).
Nina handles A/R and other accounting functions as well as managing the day-to-day office happenings. Welcome to the family Nina!
Ron, Ro, and Joy Z attended the 2016 Epicomm-SW Conference in The Woodlands from April 29th – May 1st.
Ron and Joy Z are currently serving on the board of this industry association dedicated to the direct mail, printing and fulfillment industries.
This 3-day conference attracts companies from all over Texas, Louisiana, Arkansas and Oklahoma. Speakers from across the country reviewed the latest happenings within the United States Postal Service, new marketing trends and cyber security. Our Joy Z presented Jack
Gressett of Admail with this year’s Helsley Family Award and our Ron was on the winning team for the first ever Epicomm-SW Chili Cook-off. Ro’s team won for best presentation!
The President of Epicomm national quoted our January newsletter during a lecture and highlighted BEB as a progressive and growing multi-channel marketing company.
Robert “Bob” Royall was one of the original founders of the 50-year strong industry organization, and was a previous president. Our Ron served as president of the SW Chapter in 2013.
Back by popular demand, our Marketing for Small Business, The Basics Summer Classes have been scheduled!
Click here to see a short video on the Marketing for Small Business Summer Series
This 4-part series covers marketing basics that every business should use. Our first class covers blogging. Learn the reasons why a business should blog and the importance of keeping your website content fresh and consistent. We’ll discuss topics for content, when and where to find suitable content, how often to post and how to create back links to your website that will help with your organic Search Engine Optimization.
Next up? Social media. What is the value of a “Follow”, a “Like” or a LinkedIn endorsement? Does social media bring new clients within a B2B platform? Does Twitter or Facebook generate revenue? Learn the value that social media can bring to your business, understand the demographics of the people on different platforms, and learn how the most used social media environments differ.
The 3rd class in our wildly popular series covers email & direct mail. Learn about the
Classes are kept to a maximum of 15 people to enable accelerated interaction.
minefields surrounding email blasts and privacy regulations. We discuss how to study, catalog and build your email list and identify content and links that can help with your organic SEO. We’ll also review several online email services available to make online marketing easier.
Learn how direct mail has become a digital driving machine with a long shelf life. The printed piece has become interactive with QR Codes and Augmented Reality and tracking results is easier than ever before.
The last class is about organic Search Engine optimization (SEO). Our partners at Siteboxpro, a local leader in SEO and web marketing, will conduct this class. Learn about the process of organically improving the visibility of your website in search engine results.
Our guest lecturers will review the parts that make up a search engine result. They’ll show you ways to take advantage of local searches using free services like Yelp or Google maps. We’ll discuss target-paid listings, budgets, and learn about different kinds of searches.
Classes are kept to a maximum of 15 people to enable accelerated interaction and enhanced learning. Lunch is included with the registration fee. This series has consistently been rated Excellent by our over 50 graduates. 97% of all attendees surveyed say they would recommend the series to a friend.
Classes are conducted at our facility in The Museum District of Houston Texas (near I69 & Main Street). Special rates are available for multiple classes. Classes usually SELL OUT, so register TODAY! Click here for more details.
From all of us at BEB-Business Extension Bureau, we wish you a very happy Mother’s Day!
We are proud to announce that BEB-Business Extension Bureau has been awarded an Honorable Mention Certificate in this year’s HERMES Creative Awards by the Association of Marketing and Communication Professionals (AMCP) for our video, #ShowMeRank.
The video was created to promote a contest for our client, RANKRODEO.COM. RANKRODEO sells rodeo themed T-Shirts online and through mobile store fronts that travel to different rodeos throughout the United States and Australia. Social media is a major factor in their marketing strategy and branding. The contest was a search for a model to take part in the semi-annual photo shoot held in Texas. We encouraged their social media audience to upload pictures of themselves wearing the brand and to post using the hashtag #ShowMeRank. The hashtag was used over 14K times and the video was viewed over 3,700 times in the first 90-days of its release.
The Hermes Creative Awards received over 6,000 entries worldwide this year and we are proud to have been recognized by the AMCP. The AMCP is an international organization consisting of several thousand marketing, communication, advertising, public relations, media production and free-lance professionals.
Watch the award winning #ShowMeRank video here.
(L-R) Kathy Hall, Joy Z, and Carme Williams sporting their finish line medals under the Final Four 4 Miler.
Team BEB ran in the 2016 NCAA Final Four 4 Miler event on Saturday, April 2nd.
A record breaking attendance of over 2,500 runners ran the streets of downtown and paid tribute to our city’s Veterans. Proceeds from this event benefited the Lone Star Veterans Association.
A great time was had by all and our ladies finished strong!
We are so honored to have been awarded the 2015 All Star Award by Constant Contact. Every year, Constant Contact recognizes customers that have demonstrated exemplary engagement with their audience through email. Less than 10% of all (250,000+) users earn this prestigious certificate annually.
Criteria for the award include higher than average open rates and click-through rates (consistently exceeding 25%), low bounce rates, and high engagement levels that include incorporating other digital interaction such as social media venues.
We are thrilled to have been named a Constant Contact All Star twice since 2013! This is a great representation of our expanding products and services.
The USPS & PRC (Postal Regulatory Commission) have started preparation for the end of the exigent surcharge that’s been in place since January 2014. The surcharge removal is projected to end in early April, but that date is only a forecast at this point, as it’s based solely on when the full amount authorized to be derived from the surcharge ($4.63 billion) will be collected.
For obvious reasons, the PRC is interested in ensuring that the correct date is set for the end of the surcharge and, accordingly, had directed the Postal Service to provide biweekly updates on the amount collected beginning in the postal quarter when the end of the surcharge was anticipated. Also, the agency must give 45 days’ notice of the end of the surcharge.
In its February 14 report, the USPS explained that it had collected an estimated $4.347 billion, including $827.1 million so far in FY 2016. For the 750 days that the surcharge had been in effect through February 14, the USPS averaged about $5.796 million per day in additional revenue. At that rate the total should take just over 799 days to collect, or until about April 3, 2016. As the PRC has noted, the USPS is entitled to collect only the amount the commission authorized, and there’s no process for refunding any excess collected from ratepayers, so the need to be as precise as possible in setting the end date is clear. In the meantime, the surcharge revenue continues to accumulate, mailers look forward to lower rates in April, and the Postal Service worries how it will replace the 4.3% of revenue.
See below for rate changes and comparisons:
2016-04 NP STANDARD LETTER AND FLAT COMPARISON
2016-04 STANDARD LETTER AND FLAT COMPARISON
2016-04 FIRST CLASS AND PC RATE COMPARISON
If you have questions or need additional information, please don’t hesitate to contact us!
AVA DIGITAL AWARD PLATINUM
Association of Marketing and Communication Professionals (AMCP)
BEB was awarded the AVA Digital Award for outstanding achievement by creative professionals involved in the concept, direction, design and production of media that is part of the evolution of digital communication. Our first place winning entry was for the use of QR Codes in our annual company interactive calendars.
The competition received over 2,500 entries from across the globe. The AVA Digital Awards is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP). This international organization consists of several thousand production, marketing, advertising and free-lance professionals.
GRAPHIC EXCELLENCE AWARD
Printing Industries of the Gulf Coast (PIGC)
This annual regional print competition recognizes the finest printed materials produced by leading printers and designers in this region. We competed with over 300 participants representing over 40 companies in the Houston area. BEB is thrilled to have received three (3) honors:
Award of Merit BEB 2015 Interactive Calendars
Award of Excellence Enroll Gulf Coast Postcard – The City of Houston
Best of Direct Mail Enroll Gulf Coast Postcard – The City of Houston
The Helsley Lifetime Achievement Award
Epicomm Southwest
Epicomm-Southwest presented its lifetime achievement honor, The Helsley Family Award, to our Joy Ze
hrbach, BEB Vice President.
The presentation was made at the association’s 2015 annual convention in April. Since its inception in 1971, this award is presented to an individual who has demonstrated a long history of significant and outstanding achievement in the marketing service provider industry. It can only be won once, and past recipients select each new winner. Zehrbach is the third member of BEB to be honored with the award. Ron Royall, President and CEO was given the distinguished honor last year, and his father, Robert “Bob” Royall, founder of BEB-Texas, was presented with the award in 2001.
Winner of Distinction
Houston Better Business bureau
This honor is in recognition of a company’s commitment to quality in the workplace and superior service to the community and businesses served. Less than .2% of companies in the Houston area are honored with this prestigious award! Judges base their decision on 10 factors surrounding each business which include changes within an industry and how the company has adapted to those changes, how the organization stays on top of the latest processes, technology and trends, and how the business has contributed to the betterment of their industry.
BEB is delighted to have been selected as a Houston BBB Winner of Distinction.