Tag Archives: Direct Mail

Holiday Marketing Tips

Leave a reply

Marketing Tips for the HolidaysDATA
The holiday season is the most lucrative time for so many businesses, including nonprofit organizations. Be courteous and conscientious to your existing and potential clients, be sure to run your database against the deceased file before you mail.

MAILING
Traditional thinking equates the kick-off of holiday shopping with the day after Thanksgiving. The online shopping revolution has changed the rules of the game. Research shows that holiday spending starts to increase as early as the beginning of October and many large companies start their direct marketing campaigns before Thanksgiving. One thing is clear: consumers are ready to spend before November. Don’t miss out on early sales, mail today.

SOCIAL MEDIA
Create or join in a special hashtag specifically created to engage your followers. This holiday season, BEB will promote the hashtag #HolidayFav (Holiday Favorites). We’ll ask our audience to share their favorites through the entire holiday season, won’t you join us?

The Snapshot

Leave a reply

BEB SNAPSHOT LOGODo you know who your customers really are? Have you reviewed their characteristics, trends or likeness? Do you know if your marketing message is speaking to your audience? Let us run a “Snapshot” on your database today.

Here’s how it works. You provide us with a list (or lists) containing names and addresses. We’ll run those records against a comprehensive consumer database that contains over 175 million records.

The database has a 30-year history and is compiled using over 100 sources including children’s catalogers, county record data, online surveys, public records, purchase transactions and telephone directories. Analysis will be conducted using the criteria from matched records.

In return you will receive an in-depth look at your customer base. Analysis includes:

  • Age Band
  • Gender
  • Marital Status
  • Family Position
  • Occupation
  • Income
  • Home Owner
  • Market Value of Home
  • Length of Residence
  • Net Worth
  • Children Present
  • Age of Children

…AND MORE!

*Analysis is presented using percentages from matched records for each element.

We will walk you through the trends that will allow you to identify characteristics of good clients and what criteria you’ll need to select when purchasing marketing lists for new business acquisition.

This amazing tool also helps your marketing department understand their audience which enables fine-tuned and well-honed messaging for maximum results.

We recommend our clients conduct a Snapshot every two (2) years on their in house databases to keep current and ensure they know their customers. Call for your Snapshot today!

Additional Databases Available

Consumer File

Business File

Resident File

Specialty Lists:
Ailment | Auto | New Movers
And More!

The Bureau – Page 2

Leave a reply

PEOPLE ON THE MOVE: Diane Bandemer

Diane Bandemer at BEBJoin us in welcoming Diane Bandemer to our BEB Team. Diane is a business development manager specializing in multi-channel marketing for Houston and national markets. With 20-years of industry experience under her belt, Diane has managed data processing and client service departments as well as lead successful inside sales teams. She earned her Associate degree in Accounting from Alvin Community College and previously worked for Omnicom Group/Tabs Direct, Fiserv, and Seebridge Media. She is well versed in social media marketing and data analytics. Check out her profile on LinkedIn, Twitter or Facebook and connect!

Ron Royall Wins Prestigious Helsley Family Award

Our President & CEO, Ron Royall was awarded the Helsley Family Award by the Association of Ron Royall Helsley Award AMSP-SWMarketing Service Providers-Southwest Chapter in April. This prestigious award originated over 40 years ago and recognizes individuals for demonstrating a long history of significant and outstanding achievement in the mailing service industry. The award can only be won once and the recipient is selected by the previous members. The award has extra special meaning to us as our Founder, and Ron’s father, Bob Royall earned this distinguished honor in 2001. We are proud of our heritage within the marketing production industry and so very proud of Ron for earning this exclusive award.

BEB Takes Highest Honor

2014-05-01 HERMES PLATINUMWe are very excited to announce that Business Extension Bureau has earned the Association of Marketing and Communication Professionals (AMCP) highest industry honor, The Platinum Hermes Award for our quarterly newsletter, The Bureau.

This year’s competition was fierce, with over 5,500 entrants from all over the world vying for top honors. We are thrilled to receive the recognition, especially from the traditional media category and for a direct mail marketing piece.

BEB Named All Star by Constant Contact

The All Star Award from Constant Contact®, Inc honors e-mail marketing results. In 2013, 2013-03 Constant Contact All Star AwardBEB-Business Extension Bureau ranked among the top 10% of the Constant Contact® global customer base and achieved consistently high open rates (greater than 25%), click through rates and low bounce rates. Consideration also included companies with a high level of engagement with e-mail campaigns and/or events and significant social sharing features connected to those campaigns.

The Bureau: BIG DATA ISSUE is in!

Leave a reply

The Bureau September 2014 Mail PanelHave you received your copy of our award winning newsletter, The Bureau?  It’s a double issue with a focus on data!  If you haven’t received one and would like to, click here and submit your information.  We’ll send one to you right away!

Learn more about our award winning newsletter by clicking here.

In Your Mailbox – Fall Seminar Series

Leave a reply

This summer we conducted four, one-hour seminars that focused on marketing your business. Each of the four classes “sold out” and each were rated by the attendees as “excellent”. We were asked to offer the classes again, and we listened!

Classes are limited to 8 people to allow for lively interaction and more personalized learning. Cost is only $20/per person, per session or $75/per person for all four classes. Lunch is included.   Look in your mailbox for our latest mailing promoting this series.  These classes are popular and fill quickly!  Click here for details of each class, schedules and registration.

2014-09-17 Fall Classes

FALL SEMINAR SERIES KICKS OFF

Leave a reply

FALL VIDEO BUGThis summer we conducted, four, one-hour seminars that focused on marketing your business.  Each of the four classes “Sold-Out” and each were rated by the attendees as “excellent”.  We were asked to offer the classes again, and we listened!

Classes are limited to 8 people to allow for lively interaction and more personalized learning.  Cost is only $20/per person, per session or $75/per person for all four classes.  Lunch is included.  Click here for details and registration.

BLOGGING CLASS BUTTONNEXT CLASS: Tuesday, September 30th

SOCIAL MEDIA BUTTONNEXT CLASS: Tuesday, October 7th

DIRECT MAIL - EMAIL BUTTONNEXT CLASS: Tuesday, October 14th

SEO BUTTONNEXT CLASS: Tuesday, October 21st

National PCC Day September 9th

Leave a reply

2014-09-09 NATIONAL PCC DAYWe’ll be at the 2014 National Postal Customer Council (PCC) Day celebration hosted by the Houston Postal Service.  We’ll join other PCC’s across the country to celebrate National Postal Customer Council Week and hear a special message from Postmaster General Patrick Donahoe.  In addition, Jo Ann Feindt, USPS Area Vice President will also be speaking.

We’ll learn about what is new from the US Postal Service for 2015 including postal changes, facility closures and Full Service mailing.  We are proud members of the Houston PCC and will be at the Houston Texans Grille to support our partners on September 9, 2014.  Go to houstonpcc.com for details.

SEO Seminar Hits A Home Run

Leave a reply

Wow! Thank You!

Once again, 100% of the attendees to our Marketing for Small Business Series completed a survey, and once again, 100% rated the class EXCELLENT!

100% said they would recommend the class to a colleague or friend and 100% rated the interaction as excellent too.

So many great participants in our Series

So many great participants in our Series

Check out the responses to the question; what was good about the seminar?

• Well prepared
• The presentation
• I’m a visual learner so the slide show worked great!
• Very precise info
• Effective, easy to implement ideas
• Information Provided
• In depth education on SEO and key tips to increase rankings

Special Thanks to Jeremiah Mohr and John Horrell of Siteboxpro for guest speaking.  You guys did a fantastic job and they have agreed to guest teach for the upcoming Fall Seminars too!  Check out Siteboxpro by clicking here.

Yesterday’s meeting marked the final of the four Summer Seminar Series. Each of the four classes “sold out” and each were rated “excellent” by the attendees. We have been asked to offer the classes again; and we listened!

Lively interaction was a highlight of the series. Here's our Ro Royall talking about social media

Lively interaction was a highlight of the series. Here’s our Ro Royall talking about social media

Classes will resume in the fall, the first on Blogging will commence September 30th. We’ll keep you apprised of dates and times for all four classes in the coming week.

Participants asked us to offer further education classes as well. We will construct additional, more in depth classes using the theme of “How To:” (How to Tweet, How to write a blog, etc.) and anticipate execution of the curriculum in the 4th quarter of this year. Again, we’ll keep you posted.

In the meantime, thank you, to all of the wonderful participants and amazing companies for participating in our inaugural Summer Seminar Series and Happy Marketing!