Tag Archives: Business Extension Bureau

BEB Social Media Class Gets A Big Thumbs UP

Social Media Comments GraphicWe are (so) excited about the comments received from our (awesome) participants attending our Small Business, Summer Seminar Series.

Today’s session, the 2nd of 4, was an overview of social media. We researched profiles of the users of several platforms such as Twitter, Facebook, and LinkedIn. We reviewed unique applications such as hashtags, likes, and shares. And of course we covered ways to measure via Followers, impressions and reaches.

Our students were lively, engaged and represented so many different industries and services! Thanks to everyone for making today such a fantastic exchange!

We’ve created the graphic above to share some the comments received from surveys submitted from today’s class!  We look forward to seeing you (including the 90% that are continuing on) at next week’s class on “Two Mails”. Direct Mail and e-mail. Thank you again for your participation and contribution.  The balance of our Summer Seminar Series has SOLD OUT!

lets get social

Blogging Seminar a Smashing Success

BEB had a great kick off to our 4-part Summer Seminar Series yesterday! Our first class on Blogging sold out!

SEE WHAT PEOPLE ARE SAYING ABOUT - BLOGGING

*Quotes taken directly from participant survey of class

71% of our participants completed a survey and 100% rated the class Excellent. Thank you! The class was received so well that we reached capacity for our Summer Seminar on Social Media!

FALL SEMINAR SERIES LOGO 2

If you’re interested in attending our next blogging class, it’s on Wednesday, October 29th.  Click here for details and registration.

 

 

 

Informative and Measurable Marketing Tools – Email Blast Results

90-days ago, BEB-Business Extension Bureau was asked to manage a local industry trade association’s e-mail and social media marketing.  We’re excited to see the progress made in just a few months!

EMAIL BLAST 2014-07 PIGC

 

Open rates have increased by 6.1%.  Bounce rates have decreased by 1% (2% under the industry average) and Opt-Outs dropped by 0.1%.  This chart shows the industry average rates (blue), the trade association’s first quarter activity (red) and activity since we were asked to manage the program (green).  Tracking results enables us to make any necessary adjustments and keeps focus on the end goals of marketing.  If you’re not using e-mail marketing in your current suite of marketing, you’re missing out on a powerful, inexpensive and very informative tool.

Check out our “How To:  E-mail” classes in August and September.