Tag Archives: Houston

Websites for Small Business

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TEMPLATE WEBSITE PC 1 - SIDE 2In order to compete in today’s market, you must have an online presence.  If your established business does not have a website, you’re missing out on new business and clients.   Your customers look to the net as a point of reference about your business.  Even when someone gives you a referral, people go to the web to find out more.

We can help you set up a beautiful, functional and AFFORDABLE website.  Check out  our video about our template websites click here or on the YouTube TV below.  Don’t let another day go by without your online presence driving new business to your company.  Call us today!

Fall Seminar Series

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Looking to find new and AFFORDABLE ways to market your business?  Attend one or all four of our Fall Seminar Series, Marketing For Small Business.

This four-part series is set up “menu style” so you can attend one or all four sessions.  We’ll review Blogging, Social Media, Direct Mail |e-mail Marketing, and Search Engine Optimization (SEO) .

Classes are conducted at our facility and are kept to a maximum of 8 people to allow participants the best learning experience and maximum interaction.

Cost is only $20/per person and lunch is included or $75/person for all four classes.  Register Today!

blog button 2Blogging |

Tue, September 30, 2014      11:30-1:00pm  REGISTER HERE

Wed, October 29, 2014          11:30-1:00pm  REGISTER HERE
Learn reasons why a small business should blog. We’ll discuss topics for content, when and where to find suitable content and how often to post.  We’ll also cover Search Engine Optimization (SEO), connecting to other sites, etiquette and measuring results.  Don’t miss this very popular class.  Click here to read what participants from our previous Blogging Class said.

 

BUTTON SOCIAL MEDIASocial Media|

Tue, October 7, 2014             11:30-1:00pm  REGISTER HERE

Wed, November 5, 2014       11:30-1:00pm  REGISTER HERE
What is the value of a “follow”, a “Like”, or a LinkedIn “endorsement”? Does social media bring new clients within a B2B platform? Does Twitter or Facebook generate revenue? Learn the value that social media can bring to your business and how to use it. We’ll discuss the soft costs of using social media; time, education, and content. This is a very popular class and quickly fills up.  Click here to read what participants from a previous Social Media Class said.

BUTTON DIRECT AND EMAILThe Two Mails – Direct Mail & e-mail |

Tue, October 14, 2014             11:30-1:00pm  REGISTER HERE

Wed, November 12, 2014       11:30-1:00pm  REGISTER HERE Still one of the most powerful & cost efficient ways to market, Direct Mail is interactive, personal and highly targeted.  It is also a digital driving machine.  This class covers the basics of how to use direct mail today and how to combine mail with e-mail blasts for maximum return.  We’ll cover content and measurement too.  We’ll discuss the minefields surrounding e-mail blasts and privacy regulations.  We’ll review how to study, catalog and build your list while discussing content, links, and the many template programs that are available today.  Learn how to create an e-mail strategy that includes frequency & design and how to measure your results.  Register today to ensure your spot.  Click here to read what participants from a previous Two-Mails class said.

 

BUTTON SEOSearch Engine Optimization |

Tue, October 21, 2014             11:30-1:00pm  REGISTER HERE

Wed, November 19, 2014       11:30-1:00pm  REGISTER HERE
Our partners at Siteboxpro, a local leader in SEO and web marketing, will conduct this class. Learn about the process of organically improving the visibility of your website in search engine results. We’ll discuss target-paid listing, budgets, and learn about the different kinds of searches available including image, local and video searches. Don’t miss this informative and very popular class, register today!  Click here to read what participants from a previous SEO class said.

 

 

CMS Scores Big with Direct Mail Infographic

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Our friends from across the pond, Central Mailing Services, LTD out of Birmingham, UK put together an awesome infographic about direct mail using the World Cup as its inspiration!  Great stats like:

  • 44% of UK Adults respond to direct mail
  • 70% of people like to receive vouchers in the post
  • 1-in-3 People say they are disappointed if they don’t receive anything in the post

There are some fun facts too!  Did you know that the length of a football (soccer) pitch is equivalent to 571 envelopes.

2014-06-04 blog

Check it out by clicking here.

 

#DirectMailWorks

BEB TAKES HIGHEST HONOR

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2014-05-01 HERMES PLATINUMWe are very excited to announce that Business Extension Bureau has earned the Association of Marketing and Communication Professionals (AMCP) highest industry honor, The Platinum Hermes Award.  We proudly accept this honor for our entry of our quarterly newsletter, The Bureau.

This year’s competition was fierce, with over 5,500 entrants from all over the world vying for top honors.  The annual contest is for creative professionals involved in the concept, writing and design of traditional and emerging media. Entries came from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.

NEWSPAPER BOY GRAPHIC BEB HERMES 2

Click the photo above to see a video on our winning entry

The AMCP is an international organization that consists of several thousand marketing professionals.  The judges look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.  Winners were selected from 195 categories and only 15% of the entries won top honors.

We are thrilled to receive this prestigious recognition, especially from the traditional media category and for a direct mail marketing piece.  Last year we received a Gold Hermes in the emerging markets category for our Twitter campaign, @BEB-Bob.  Click here to see last year’s winner.

Ron Royall Wins Lifetime Achievement Award

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The Association of Marketing Service Providers, Southwest Chapter presented it’s lifetime achievement honor, The Helsley Family Award, to Ron Royall, President and CEO of BEB-Business Extension Bureau.

Ron just figured out that he was this year's recipient of the prestigious AMSP-SW Helsley Family Award.

Ron just figured out that he was this year’s recipient of the prestigious AMSP-SW Helsley Family Award.

The presentation was made at the association’s 2014 annual convention in April.  Since its inception in 1971, this award is presented to an individual who has demonstrated a long history of significant and outstanding achievement in the marketing service provider industry.  It can only be won once, and past recipients select each new winner.  Royall is a second-generation Helsley Family Award recipient as his father, Robert “Bob” Royall, founder of BEB-Texas, was presented the honor in 2001.

BEB is a family owned, marketing production company, founded in 1949 and located in the museum district of Houston, Texas.  Ron Royall earned his degree in accounting and finance from Texas A&M in 1984 and started his career as a tax accountant with Arthur Andersen, the largest accounting firm in the world at the time.

Returning to the family business to help with a transitional period in 1991, Royall grew the business by upgrading the company’s computer system, expanding service offerings and constructing the financial arm of the creation of BEBdata.  BEBdata is one of the largest consumer bankruptcy data compilers in the U.S. today.

Bob Royall, turned over the reins as CEO to his son, Ron, in 2007 to lead the company and face the challenges surrounding the recession. Under the second-generation Royall, the company has grown.  Revenues increased by 15%, expanding service offerings now include strategic marketing plans, analytics, and full service printing which includes offset, digital, and wide-format.  A leader in social marketing media, BEB has received multiple awards for their social media, video marketing, and direct mail campaigns.

 

 

 

Calculating Your Return

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one half of a percentInvite Them InNot only do we sell direct mail marketing, we also use it.  Why?  Because it works.  Figuring out how well it works can sometimes be a challenge.  Make sure you review the whole picture and don’t be blinded by what may seem like a light return.

We conducted a prospecting campaign targeting churches in our area.  We sent two postcards over a 3 week period to the same recipients.

The graphics we used for our 6 X 9 postcards reflected multiple generations and cultures, and conveyed a very simple message.  Use direct mail to invite your neighborhood to worship in your church.

The mailing brought 3 new clients or .56% of our universe; which seems like a very low return!  That’s because it’s only part of the equation.

The campaign generated $4,450 in new business within 30 days of the first mailing.  The retail charges associated with mailing both cards, including postage is $1,530 which equates to a $2,920 return.  We anticipate the new clients will generate an additional $9,000 in revenue over the course of the first year.

Direct mail marketing works – let it work for your business too!

 

2015 APRIL POSTAL RATES – NON PROFIT LETTERS & FLATS

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2015 BEB USPS RATE CARD NON PROFIT RATESWould you like a 2015 BEB POSTAL RATE CARD?  These cards are double sided with nonprofit rates on one side, and for profit Standard & First-Class rates on the other.  They also include handy dimension minimums/maximums and other mailing requirements.  Printed on sturdy card stock and measuring at 9″ high X 8″ wide, these cards are excellent reference material and they are FREE!  If you would like one mailed to you, click here.

2015 APRIL POSTAL RATES – STANDARD & F/C RATES

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2015 BEB USPS RATE CARD SIDE 2Would you like a 2015 BEB POSTAL RATE CARD?  These cards are double sided with nonprofit rates on one side, and for profit Standard & First-Class rates on the other.  They also include handy dimension minimums/maximums and other mailing requirements.  Printed on sturdy card stock and measuring at 9″ high X 8″ wide, these cards are excellent reference material and they are FREE!  If you would like one mailed to you, click here.

HAPPY POSTAL CUSTOMER COUNCIL DAY!

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2013-09-18 PCC DAYThis week is National Postal Customer Council (PCC) week!  Our local chapter (HPCC) celebrated with a great event today at the Bayou City Event Center from 10am – 2pm and featured an “all star” line up of speakers, special sessions and a vendor show case.

The conference included a presentation on the USPS Incentives and Promotions for the balance of year and special guest Pritha Mehra spoke about acceptance, payment and delivery using iMB. US Postmaster General, Pat Donahoe addressed all PCC participants nationwide via satellite, and discussed the five-year USPS business plan.