Tag Archives: The Bureau

BEB TAKES HIGHEST HONOR

2014-05-01 HERMES PLATINUMWe are very excited to announce that Business Extension Bureau has earned the Association of Marketing and Communication Professionals (AMCP) highest industry honor, The Platinum Hermes Award.  We proudly accept this honor for our entry of our quarterly newsletter, The Bureau.

This year’s competition was fierce, with over 5,500 entrants from all over the world vying for top honors.  The annual contest is for creative professionals involved in the concept, writing and design of traditional and emerging media. Entries came from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.

NEWSPAPER BOY GRAPHIC BEB HERMES 2

Click the photo above to see a video on our winning entry

The AMCP is an international organization that consists of several thousand marketing professionals.  The judges look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.  Winners were selected from 195 categories and only 15% of the entries won top honors.

We are thrilled to receive this prestigious recognition, especially from the traditional media category and for a direct mail marketing piece.  Last year we received a Gold Hermes in the emerging markets category for our Twitter campaign, @BEB-Bob.  Click here to see last year’s winner.

The Bureau – 1st Qtr 2014

PAGE 1 The Bureau 1st Quarter 2014Be on the look out for our award winning quarterly newsletter, The Bureau, mailing this week.

Our first newsletter of 2014 includes a handy postage reference guide and detailed comparison charts showing you the postage differentials by rates.

Our President, Ron Royall, gives a brief review of happenings from 2013 and shares what is expected for the coming year.

We’ve also included highlights from our recent AVA Digital Award for best video.

If you are not on our mailing list but would like to be added, please feel free to contact us by calling 713-528-5568 or click here to add your information.

HAPPY POSTAL CUSTOMER COUNCIL DAY!

2013-09-18 PCC DAYThis week is National Postal Customer Council (PCC) week!  Our local chapter (HPCC) celebrated with a great event today at the Bayou City Event Center from 10am – 2pm and featured an “all star” line up of speakers, special sessions and a vendor show case.

The conference included a presentation on the USPS Incentives and Promotions for the balance of year and special guest Pritha Mehra spoke about acceptance, payment and delivery using iMB. US Postmaster General, Pat Donahoe addressed all PCC participants nationwide via satellite, and discussed the five-year USPS business plan.

BEB Brings home Graphic Excellence Awards

GEA BANNER2013-GEA BOB HOLDING TWOWe are please and proud to bring home three Graphic Excellence Awards this year!  Last night, the Printing Industries of the Gulf Coast hosted their annual gala to honor the best of the best in the Houston and surrounding areas printing world.  Printers and marketers gathered at the Hilton Greenway to celebrate this year’s winners.

Business Extension Bureau picked up three awards!

We received two Awards of Merit for our digital and interactive 2012 Holiday Cards.

2013-GEA AWARDS GRAPHIC

We also picked up our third GEA for our newsletter, The Bureau!

The Bureau

It was a packed house at the event last night, with over 200 participants in attendance; and a great time was had by all!

Our Angel Wiener (Client Services) and Joy Z (VP of Marketing), attended the 2013 PIGC GEA Gala

Our Angel Wiener (Client Services) and Joy Z (VP of Marketing), attended the 2013 PIGC GEA Gala

ROI = $20K

2012 The BurueaToday we finished our ROI analysis of our publication called The Bureau.  The Bureau was launched in September of 2012 and serves as a center point for information on direct marketing and the happenings within our 64-year old company.
Our maiden issue asked and answered the question; “What IS multi-channel marketing?'”  Other issues announced upgrades and expansion going on within our plant, introduced readers to our YouTube page, outlined FSM (Folded Self-Mailer_ regulation changes in a simple fashion, educated on Augmented Reality (AR) and shares some case studies from our marketing campaigns.  Two of our newsletters included rate-cards for easy reference of the new postal rates that took effect in January and all included an interactive element connecting us to our client and enabling us to track results.
We were able to directly connect an additional $20K in new business to our newsletter through the articles covering our existing or new services, inquiries pertaining to specific topics included in the publication or the acquisition of new clients by incorporating prospects into our Bureau marketing plan.
Direct mail is (still) mighty and is a powerhouse to drive business online.