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Category Archives: Blog With BEB
Informative and Measurable Marketing Tools – Email Blast Results
90-days ago, BEB-Business Extension Bureau was asked to manage a local industry trade association’s e-mail and social media marketing. We’re excited to see the progress made in just a few months!
Open rates have increased by 6.1%. Bounce rates have decreased by 1% (2% under the industry average) and Opt-Outs dropped by 0.1%. This chart shows the industry average rates (blue), the trade association’s first quarter activity (red) and activity since we were asked to manage the program (green). Tracking results enables us to make any necessary adjustments and keeps focus on the end goals of marketing. If you’re not using e-mail marketing in your current suite of marketing, you’re missing out on a powerful, inexpensive and very informative tool.
Check out our “How To: E-mail” classes in August and September.
Happy Independence Day!
BEB Texas wishes you a safe and happy holiday!
Click here for our special (and cute!) 4th of July message!
July 2014 – QR Code
Have you scanned this month’s QR Code from your BEB-Business Extension Bureau calendar?
We have a special message for you!
You can also click here to see it!
Websites for Small Business
In order to compete in today’s market, you must have an online presence. If your established business does not have a website, you’re missing out on new business and clients. Your customers look to the net as a point of reference about your business. Even when someone gives you a referral, people go to the web to find out more.
We can help you set up a beautiful, functional and AFFORDABLE website. Check out our video about our template websites click here or on the YouTube TV below. Don’t let another day go by without your online presence driving new business to your company. Call us today!
Fall Seminar Series
Looking to find new and AFFORDABLE ways to market your business? Attend one or all four of our Fall Seminar Series, Marketing For Small Business.
This four-part series is set up “menu style” so you can attend one or all four sessions. We’ll review Blogging, Social Media, Direct Mail |e-mail Marketing, and Search Engine Optimization (SEO) .
Classes are conducted at our facility and are kept to a maximum of 8 people to allow participants the best learning experience and maximum interaction.
Cost is only $20/per person and lunch is included or $75/person for all four classes. Register Today!
Blogging |
Tue, September 30, 2014 11:30-1:00pm REGISTER HERE
Wed, October 29, 2014 11:30-1:00pm REGISTER HERE
Learn reasons why a small business should blog. We’ll discuss topics for content, when and where to find suitable content and how often to post. We’ll also cover Search Engine Optimization (SEO), connecting to other sites, etiquette and measuring results. Don’t miss this very popular class. Click here to read what participants from our previous Blogging Class said.
Social Media|
Tue, October 7, 2014 11:30-1:00pm REGISTER HERE
Wed, November 5, 2014 11:30-1:00pm REGISTER HERE
What is the value of a “follow”, a “Like”, or a LinkedIn “endorsement”? Does social media bring new clients within a B2B platform? Does Twitter or Facebook generate revenue? Learn the value that social media can bring to your business and how to use it. We’ll discuss the soft costs of using social media; time, education, and content. This is a very popular class and quickly fills up. Click here to read what participants from a previous Social Media Class said.
The Two Mails – Direct Mail & e-mail |
Tue, October 14, 2014 11:30-1:00pm REGISTER HERE
Wed, November 12, 2014 11:30-1:00pm REGISTER HERE Still one of the most powerful & cost efficient ways to market, Direct Mail is interactive, personal and highly targeted. It is also a digital driving machine. This class covers the basics of how to use direct mail today and how to combine mail with e-mail blasts for maximum return. We’ll cover content and measurement too. We’ll discuss the minefields surrounding e-mail blasts and privacy regulations. We’ll review how to study, catalog and build your list while discussing content, links, and the many template programs that are available today. Learn how to create an e-mail strategy that includes frequency & design and how to measure your results. Register today to ensure your spot. Click here to read what participants from a previous Two-Mails class said.
Search Engine Optimization |
Tue, October 21, 2014 11:30-1:00pm REGISTER HERE
Wed, November 19, 2014 11:30-1:00pm REGISTER HERE
Our partners at Siteboxpro, a local leader in SEO and web marketing, will conduct this class. Learn about the process of organically improving the visibility of your website in search engine results. We’ll discuss target-paid listing, budgets, and learn about the different kinds of searches available including image, local and video searches. Don’t miss this informative and very popular class, register today! Click here to read what participants from a previous SEO class said.
Happy Father’s Day
From the BEB family to yours!
CMS Scores Big with Direct Mail Infographic
Our friends from across the pond, Central Mailing Services, LTD out of Birmingham, UK put together an awesome infographic about direct mail using the World Cup as its inspiration! Great stats like:
- 44% of UK Adults respond to direct mail
- 70% of people like to receive vouchers in the post
- 1-in-3 People say they are disappointed if they don’t receive anything in the post
There are some fun facts too! Did you know that the length of a football (soccer) pitch is equivalent to 571 envelopes.
Check it out by clicking here.
#DirectMailWorks
2014 Graphic Excellence Honor
Congratulations to our Vice President of Marketing, Joy Zehrbach, for receiving a Graphic Excellence Award of Appreciation yesterday! The honor was bestowed by the Printing Industries of the Gulf Coast, a chapter of the national trade association known as PIA (Printing Industries of America).
The award was presented for our contributions to the Association and for Joy’s co-hosting this year’s Graphic Excellence Award ceremony.
Congratulations, Mrs. Zerbach – you are awesome!
June 2014 – QR Code
Have you scanned your BEB-Business Extension Bureau 2014 Calendar QR Code for June?
We have a special message for you.
You can also click here to see it!