The 2013 National Postal Forum wrapped up last week in San Francisco, CA. The primary focus of the conference was on the positive changes occurring within our industry and the technology driving those changes. US Postmaster General, Patrick Donahoe said that the industry needs a “Game On Attitude.”
The growth of the industry is driven by change and those that embrace this dynamic will be around to service the next generation of users. Users that define the EXPERIENCE of direct mail. Donahoe highlighted the power of interaction from a printed piece, held in the hands of your audience within the comfort and convenience of their own home. He said; “We own that experience.”
As we embrace this unique experience and ride the power to drive consumers to the ever developing mobile world, we will shape the future of direct mail and its unchallenged return on investment.
Category Archives: News
Congress, Make Decision and Move Away
US PMG Patrick Donahoe was a key-note speaker at this year’s National Postal Forum in San Francisco. He (as usual) delivered his message addressing Congressional hurdles with gusto, vision and without fear.
In a written outline of his opening speech, Donahoe noted the current leaders of the USPS are pushing the Congress to enact comprehensive reform legislation and referred to the journey as a long and winding road. He reiterated that the Congress must allow a new USPS business model that will keep mail relevant and affordable and noted that we are starting to see the end of the continued reservation to move on controversial but essential issues such as retiree health benefit obligations, streamlining operations and governance, transference of ownership to the USPS health plan, and 5-Day delivery.
Donahoe went on to say;
We simply must get these issues resolved.
This industry needs clarity.
This industry needs certainty.
It needs Congress to make some decisions and then get out of the way.
(go to about.usps.com/news/national-releases/ for details)
BEB Wins Graphic Excellence Awards
We are excited to announce that we have been awarded honors from the Printing Industries of the Gulf Coast. We won 2 Awards of Merit and a Graphic Excellence Award (GEA)!
The awards of merit go to BEB and BEBdata (our sister company) for our individual and interactive holiday cards! The cards were well received and each contained a QR Code directing recipients to a YouTube holiday video!
BEBdata generated a 4.3% hit rate and BEB generated a 5.8% hit rate to each video.
You can watch them at:
http://youtu.be/q9heeoiIpn0 or http://youtu.be/JKMADJKoPU4
In addition, we won a GEA for our newsletter, The Bureau! The Bureau is created bi-monthly and is a multi-channel marketing vehicle designed to share the latest happenings with postal reform, industry trends, and case studies. We also include a section called The Back Wall – Life Around BEB that displays photos of staff to lend a personal touch to our corporate image.
All three award-winning pieces were printed on a Konica Minolta digital press and are interactive using cross-channel marketing for interactive communication and tracking.
We are honored to receive these prestigious awards and we can’t wait for the big ceremony at the Plaza Ballroom in the Doubletree Greenway on April 17, Houston TX.
THANK YOU!
Houston Zoo Partners Summit
BEB-Business Extension Bureau is a very proud partner with our awesome Houston Zoo and we were honored to participate in the 2013 Houston Zoo Partner Summit. Our Ro Royall (Executive VP) was there along with Brian Varnadoe of the Houston Texans to hear and see all of the new and exciting things happening at our zoo!
Attendance and membership are up and there are so many exciting new things happening there! Earth Day, Zoobilee and Pollinator Palooza in June! Our thanks to the Houston Zoo!
Check out the video of Baby Tupelo on our YouTube Channel:
5-Day Delivery A Threat?
Five-day delivery is not a threat to the direct mail marketing industry. The real hazard is an unhealthy, money losing and restricted US Postal Service.
Online services continue to permeate our day-to-day activities and are responsible for new trends. Over the past two years, letter mail delivery continues to decline while package delivery has increased by 14%. A huge contributor to the decline of letter mail is due to online bill payment while the package delivery increase is predominantly due to online merchandise purchases.
integrated online service is a chief contributor to the resurgence of direct mail marketing. Highly targeted and interactive mail is topping the charts for customer acquisition, client interaction and retention with high returns.
The 5-day delivery plan will result in a projected savings of $2 Billion. That savings coupled with the bold move last year to default on payments to subsidize the future retiree fund (mandated solely on the USPS by Washington) would bring the entity very close to operating in the black or at least at a break even.
Post Offices will remain open, box mail will be available and packages will continue to deliver on Saturday.
The decision to end Saturday delivery could still be stopped by Congress. However, the announcement moves postal reform to the forefront. removing the restrictions surrounding our USPS and returning it to a healthy and profitable state are the only ways we can retain the power direct mail contains to drive online traffic and revenue in the future.
As submitted upon request by Mail Magazine – February 2013
PICG WIP Luncheon
Some of the ladies of Business Extension Bureau attended the much anticipated Women In Print luncheon held by the Printing Industries of the Gulf Coast (PICG). The year’s event was held at the Tasting Room and our key-note speaker was Gina Testa of Xerox. Gina discussed the future of print which includes personalized packaging, mobile interaction, and Gamification, (the use of game-thinking and mechanics in a non-game context in order to engage users and solve problems). She went on to say that technology is a “great equalizer” and print is no longer an art. It’s a science. She is a fascinating speaker and we learned a lot!
It was a packed house today as Patty Eldridge of the PICG reviewed the upcoming Graphic Excellence Awards, shared pamphlets on how Print Is Green and outlined other educational and networking events sponsored by the PICG. BEB is committed to the continuing education of our staff to keep our clients (both existing and future) abreast of the latest solutions and technology available.
PIGC Women In Print Lunch
Some of the ladies of BEB will attend the upcoming Printing Industries of the Gulf Coast (also known as the PIGC) 2013 Women in Print Luncheon on March 5th at the Tasting Room.
We will join other women in the graphics, creative and marketing industry for a luncheon to meet, greet and get to know others in the Houston graphics community. Highlighted topics are emerging markets within the printing and mailing industry.
79% Approval for 5-Day Delivery
2-13-12 Government Affairs Committee Meeting
Will Congress move on postal reform now that US PMG Pat Donahoe has announced 5-day delivery? After seeing yesterday’s hearing on solutions to the crisis facing the Postal Service, we’re not so sure. Rural delivery and legality of reduced delivery schedule were hot topics in Washington DC yesterday morning.
USPS Announces 5-Day Delivery
US Post Master General, Pat Donahoe
Pat Donahoe (US Postmaster General) announced that a 5-day delivery mail schedule would begin in August, saving approximately $2 billion a year. Packages will continue to deliver 6-days a week and post offices will continue to be open on Saturdays. Other countries such as Canada, Sweden and Australia have reduced their Saturday services with positive impact.
The bold move raised immediate legal questions in Washington as some lawmakers claim that Congressional approval is required. Earlier attempts to change the current law have been met with objections and delays from Congress driving the USPS to make the change on their own.
Washington’s mandate, imposed solely on the USPS, to pay over $5 billion a year for health benefits to future retirees remains a central point of contention and a driving factor to make radical change.
USPMG Donahoe continues to push his long-term plan to return the US Postal Service to profitability. The plan calls for closing some of the small, rural post offices and the reconstruction of the postal logistical network by reducing the number of its regional processing plants to gain greater efficiency.
The USPS has conducted studies surrounding the reduction of delivery days and has received surprisingly positive response. The USPS is a reliable and intricate part of our economy and direct mail marketing continues to be successfully drive sales to businesses in an affordable and measurable way.
The decision to end Saturday delivery may ultimately be blocked by an act of Congress, however, the announcement moves postal overhaul legislation to the forefront.
We’ll keep you posted on the latest as it happens.