Tag Archives: direct mail marketing

Houston Zoo Partners Summit

2013-03-04 ZOO PARTNER SUMMIT BREAKFAST RO & ELEPHANT BESTBEB-Business Extension Bureau is a very proud partner with our awesome Houston Zoo and we were honored to participate in the 2013 Houston Zoo Partner Summit.  Our Ro Royall (Executive VP) was there along with Brian Varnadoe of the Houston Texans to hear and see all of the new and exciting things happening at our zoo!
Attendance and membership are up and there are so many exciting new things happening there!  Earth Day, Zoobilee and Pollinator Palooza in June!  Our thanks to the Houston Zoo!
Check out the video of Baby Tupelo on our YouTube Channel:

http://youtu.be/BUrnRmsU-xE

5-Day Delivery A Threat?

Super MailFive-day delivery is not a threat to the direct mail marketing industry.  The real hazard is an unhealthy, money losing and restricted US Postal Service.
Online services continue to permeate our day-to-day activities and are responsible for new trends.  Over the past two years, letter mail delivery continues to decline while package delivery has increased by 14%.  A huge contributor to the decline of letter mail is due to online bill payment while the package delivery increase is predominantly due to online merchandise purchases.
integrated online service is a chief contributor to the resurgence of direct mail marketing.  Highly targeted and interactive mail is topping the charts for customer acquisition, client interaction and retention with high returns.
The 5-day delivery plan will result in a projected savings of $2 Billion.  That savings coupled with the bold move last year to default on payments to subsidize the future retiree fund (mandated solely on the USPS by Washington) would bring the entity very close to operating in the black or at least at a break even.
Post Offices will remain open, box mail will be available and packages will continue to deliver on Saturday.
The decision to end Saturday delivery could still be stopped by Congress.  However, the announcement moves postal reform to the forefront.  removing the restrictions surrounding our USPS and returning it to a healthy and profitable state are the only ways we can retain the power direct mail contains to drive online traffic and revenue in the future.
As submitted upon request by Mail Magazine – February 2013

USPS Announces 5-Day Delivery

uspmg

 

 

 

 

 

US Post Master General, Pat Donahoe
Pat Donahoe (US Postmaster General) announced that a 5-day delivery mail schedule would begin in August, saving approximately $2 billion a year.  Packages will continue to deliver 6-days a week and post offices will continue to be open on Saturdays.  Other countries such as Canada, Sweden and Australia have reduced their Saturday services with positive impact.
The bold move raised immediate legal questions in Washington as some lawmakers claim that Congressional approval is required.  Earlier attempts to change the current law have been met with objections and delays from Congress driving the USPS to make the change on their own.
Washington’s mandate, imposed solely on the USPS, to pay over $5 billion a year for health benefits to future retirees remains a central point of contention and a driving factor to make radical change.
USPMG Donahoe continues to push his long-term plan to return the US Postal Service to profitability.  The plan calls for closing some of the small, rural post offices and the reconstruction of the postal logistical network by reducing the number of its regional processing plants to gain greater efficiency.
The USPS has conducted studies surrounding the reduction of delivery days and has received surprisingly positive response.  The USPS is a reliable and intricate part of our economy and direct mail marketing continues to be successfully drive sales to businesses in an affordable and measurable way.
The decision to end Saturday delivery may ultimately be blocked by an act of Congress, however, the announcement moves postal overhaul legislation to the forefront.
We’ll keep you posted on the latest as it happens.

ROI = $20K

2012 The BurueaToday we finished our ROI analysis of our publication called The Bureau.  The Bureau was launched in September of 2012 and serves as a center point for information on direct marketing and the happenings within our 64-year old company.
Our maiden issue asked and answered the question; “What IS multi-channel marketing?'”  Other issues announced upgrades and expansion going on within our plant, introduced readers to our YouTube page, outlined FSM (Folded Self-Mailer_ regulation changes in a simple fashion, educated on Augmented Reality (AR) and shares some case studies from our marketing campaigns.  Two of our newsletters included rate-cards for easy reference of the new postal rates that took effect in January and all included an interactive element connecting us to our client and enabling us to track results.
We were able to directly connect an additional $20K in new business to our newsletter through the articles covering our existing or new services, inquiries pertaining to specific topics included in the publication or the acquisition of new clients by incorporating prospects into our Bureau marketing plan.
Direct mail is (still) mighty and is a powerhouse to drive business online.

 

@BEB_BOB Hits 400!

BOB 400 FOLLOWERSBEB-Business Extension Bureau  has entered into the social media realm as an enhancement to direct mail marketing. Our very own Bob Royall – President Emeritus and founder started using Twitter last fall and has already reached 400 followers!

@BEB_BOB tweets focus on the latest postal news such as folded self-mailer changes made easy and upcoming USPS incentives.  He also shares the latest in online technology such as Augmented Reality (AR) and NFC!

Thanks to all of our followers on Twitter!

@JoyZtx Reaches 700!

JOY Z 700 FOLLOWERSSocial Media is a hot-bed for direct mail marketing enhancement and BEB-Business Extension Bureau has jumped into the middle of the social media revolution!  Our clients look to us to provide hands-on experience and show return on the investment associated with new media.
Our organic growth within Twitter is so exciting as it is a recipient driven network which means we have to provide our followers with content they deem relevant and useful.

Our very own @JoyZtx (Joy Zerbach) reached 700 followers today!

Congrats, and THANK YOU!

A Few Words From Bob – Jan 2013

A Few Words From Bob with blue background2013 will be a year of USPS promotional initiatives that will go beyond previous mobile bar-code promotions of the past.  In August,l the USPS will offer incentives for companies using near-field communications (NFC) which enables radio communication and data exchanges based on proximity via smart phones and similar devices.   Also in August, the USPS will offer motivation to use augmented reality (AR) which technology that amplifies images with interactive menus, videos and brings graphics to life!
The first USPS promotion starts on March 1 and will offer initiatives for mailings that integrate hard-copy coupons that can be redeemed via mobile technologies.

We’ll keep you abreast of the details!

AR DRAGON FLYING OUT OF BEB LOGO

 

 

 

 

 

AR from string.  Go to string.com for details

April QR Code 2014

APR WEB 2014Be sure to scan the QR Code on your interactive BEB Calendar and see the fast and beautiful roller coaster ride down the side of an Alp in Switzerland!  You can click here to see it too!

Ron Royall in PostScripts

2012-12 POSTSCRIPTS BEBFor the second time in 2012, BEB-Business Extension Bureau was featured in the national magazine known as PostScripts!  PostScripts is a monthly publication for the Association of Marketing Service Providers, (formerly known as the MFSA-Mailing and Fulfillment Services Association).
Our very own President, Ron Royall, is also President of the Southwest Chapter of this very prestigious industry association.  We were featured because we hosted the annual October luncheon, held this year in Houston, Texas.  This sold-out event is a preamble to the Southwest Conference held in April 2013, which we’re also hosting!