Tag Archives: The Bureau

The Bureau – A Letter from our CEO

President & CEO, Ron Royall

Houston, TX- We are already over half-way through the first quarter of 2015 and the year seems to be moving at lightning speed.

As our executive team planned for the coming year, we determined that our business must become even more nimble and adapt to the changing economic climate, quickly. In fact, I believe that the only consistency in our economy today, is change.

Texas has a new governor for the first time in 14 years, and the price of oil is dropping at accelerated rates. Houston led the country with 125,300 new jobs created in December, while the Federal Reserve announced in January that the state will lose approximately 125,000 jobs due to lower oil prices by mid-2015.

Social media marketing was a primary marketing strategy for several clients last year, and netted amazing results.

As the economy is ever changing, we see that our client’s needs are consistently changing too. As a result, our service offerings and skill sets are evolving to ensure we continue to serve our customers well.

Last year we expanded deeper into social media marketing, websites, wide format printing, and created several marketing strategies for a wide variety of companies.

Our primary focus for this year is to continue to develop new ways to help our clients market smarter. We’ll execute with greater agility and speed, and keep you informed of the latest industry happenings.

And so, in this edition of The Bureau, we review details of the recent USPS postal increase request, offer information on upcoming Marketing for Small Business classes, and share results of some of our marketing campaigns from 2014.

As always, we sincerely thank you for your business and partnership and look forward to serving your needs in the coming year.

Sincerely,

BEB Takes Platinum Award

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Platinum is the highest honor received within the AVA Digital Award annual competition. It recognizes outstanding achievement by creative professionals involved in the concept, direction, design and production of media that is part of the evolution of digital communication. Our winning entry was for the use of QR Codes in our annual company interactive calendars.

The competition this year received over 2,500 entries from across the globe. The AVA Digital Awards is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP). This international organization consists of several thousand production, marketing, advertising and free-lance professionals. We thank all of our valued clients and partners for continued opportunities to serve them!

You can see our winning entry by clicking here.

The Back Wall – September 2014

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Holiday Marketing Tips

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DATA
The holiday season is the most lucrative time for so many businesses, including nonprofit organizations. Be courteous and conscientious to your existing and potential clients, be sure to run your database against the deceased file before you mail.

MAILING
Traditional thinking equates the kick-off of holiday shopping with the day after Thanksgiving. The online shopping revolution has changed the rules of the game. Research shows that holiday spending starts to increase as early as the beginning of October and many large companies start their direct marketing campaigns before Thanksgiving. One thing is clear: consumers are ready to spend before November. Don’t miss out on early sales, mail today.

SOCIAL MEDIA
Create or join in a special hashtag specifically created to engage your followers. This holiday season, BEB will promote the hashtag #HolidayFav (Holiday Favorites). We’ll ask our audience to share their favorites through the entire holiday season, won’t you join us?

Social Media Growing at Every Age

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Social media use is rapidly growing across all demographics. Current studies show that 73% of online adults now use a social network of some kind, and 42% are using multiple social networks. 92% of internet users ages 18 to 29 log into a social network daily. Even among seniors 65 and older, social networking use is at 38%. Great social media enhances the response rate of direct mail, and with the huge numbers of consumers interacting on social media platforms, it’s imperative that companies begin to use these as part of their multi-channel marketing campaigns if they haven’t already.

Due to growing demand and a natural extension of service strategy for our clients, BEB has taken on social media in all its many forms! Both established and new companies are benefiting from the use of social media, and growing their customer base through engagement! Platforms such as Facebook, Twitter, Instagram & LinkedIn allow us to reach out to existing customers and prospects in a friendly and informative way, as well as keeping up to date with the latest technologies available!

The Snapshot

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Do you know who your customers really are? Have you reviewed their characteristics, trends or likeness? Do you know if your marketing message is speaking to your audience? Let us run a “Snapshot” on your database today.

Here’s how it works. You provide us with a list (or lists) containing names and addresses. We’ll run those records against a comprehensive consumer database that contains over 175 million records.

The database has a 30-year history and is compiled using over 100 sources including children’s catalogers, county record data, online surveys, public records, purchase transactions and telephone directories. Analysis will be conducted using the criteria from matched records.

In return you will receive an in-depth look at your customer base. Analysis includes:

Age Band
Gender
Marital Status
Family Position
Occupation
Income
Home Owner
Market Value of Home
Length of Residence
Net Worth
Children Present
Age of Children

…AND MORE!

*Analysis is presented using percentages from matched records for each element.

We will walk you through the trends that will allow you to identify characteristics of good clients and what criteria you’ll need to select when purchasing marketing lists for new business acquisition.

This amazing tool also helps your marketing department understand their audience which enables fine-tuned and well-honed messaging for maximum results.

We recommend our clients conduct a Snapshot every two (2) years on their in house databases to keep current and ensure they know their customers. Call for your Snapshot today!

Additional Databases Available

Consumer File

Business File

Resident File

Specialty Lists:
Ailment | Auto | New Movers
And More!

A Look at Consumer Banktruptcy Data

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Our Bankruptcy file provides robust and comprehensive data including the most current data available combined with rich history as our records date back to 2002.

Unlike many competitors, we compile our database, which is over 20 million records today and contains a wide array of information such as filing dates, dismissals, discharges, Chapter 7 and Chapter 13. All of our data is standardized, CASS Certified, DPV coded and an NCOA (National Change of Address) is run as data is gathered prior to submission to our master database. We gather the data directly from local courthouses nationwide and guarantee that you are receiving the most up to date and accurate data available.

Our count system is lightning fast, easy to use and available 24 hours a day. We have an assortment of count selects available such as geography, status or previous order suppression. Our output menu includes case number, chapter, discharge or dismissal, filing date or status.

HOW WE COMPILE THE DATA
Bankruptcy records are open to the public. We access those records using PACER (Public Access Court Electronic Records). PACER is an electronic access service that allows users to obtain case and docket information from Federal Appellate, District and Bankruptcy courts. Each court maintains its own database and though each court service is comparable to the other; the format and content of the information can often differ.

After we access the Courthouses raw data from PACER, we run the files through custom built programs that standardize and segment the information. This translates files from a visual reference into a raw database.

We enhance the data by cleansing address information using the USPS Coding Accuracy Support System (CASS) Software. This software is used to ensure the accuracy of delivery point barcodes, zip codes and carrier route information. We then run the CASS certified data through the National Change of Address file giving our data the most current delivery information available.

The final step in the process to create a marketing worthy database entails distributing the records within our custom built database system. Our system allows us to segment and categorize each section of information within each record allowing for query, analysis or fragmenting data.

Check out our blog (click here). connect with us on social media or go to bebdata.com for more information.

The Bureau – Page 2

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PEOPLE ON THE MOVE: Diane Bandemer

Join us in welcoming Diane Bandemer to our BEB Team. Diane is a business development manager specializing in multi-channel marketing for Houston and national markets. With 20-years of industry experience under her belt, Diane has managed data processing and client service departments as well as lead successful inside sales teams. She earned her Associate degree in Accounting from Alvin Community College and previously worked for Omnicom Group/Tabs Direct, Fiserv, and Seebridge Media. She is well versed in social media marketing and data analytics. Check out her profile on LinkedIn, Twitter or Facebook and connect!

Ron Royall Wins Prestigious Helsley Family Award

Our President & CEO, Ron Royall was awarded the Helsley Family Award by the Association of Marketing Service Providers-Southwest Chapter in April. This prestigious award originated over 40 years ago and recognizes individuals for demonstrating a long history of significant and outstanding achievement in the mailing service industry. The award can only be won once and the recipient is selected by the previous members. The award has extra special meaning to us as our Founder, and Ron’s father, Bob Royall earned this distinguished honor in 2001. We are proud of our heritage within the marketing production industry and so very proud of Ron for earning this exclusive award.

BEB Takes Highest Honor

We are very excited to announce that Business Extension Bureau has earned the Association of Marketing and Communication Professionals (AMCP) highest industry honor, The Platinum Hermes Award for our quarterly newsletter, The Bureau.

This year’s competition was fierce, with over 5,500 entrants from all over the world vying for top honors. We are thrilled to receive the recognition, especially from the traditional media category and for a direct mail marketing piece.

BEB Named All Star by Constant Contact

The All Star Award from Constant Contact®, Inc honors e-mail marketing results. In 2013, BEB-Business Extension Bureau ranked among the top 10% of the Constant Contact® global customer base and achieved consistently high open rates (greater than 25%), click through rates and low bounce rates. Consideration also included companies with a high level of engagement with e-mail campaigns and/or events and significant social sharing features connected to those campaigns.

Letter From The President

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Houston, TX-News agencies continue to report that we are in economic recovery and that commerce is booming. As a business owner, I’m still uncertain it’s going to stay the course. A recent survey conducted by CNN-Manta polled 1,500 small business owners nationwide and the economy remains the number one concern (28%)

It’s hard not to be a bit skeptical however, we are seeing some very positive trends. Many of our clients & partners businesses have grown this year. We too have enjoyed growth in our business for 2014.

21% of participants of The CNN-Manta survey said that growing sales is their number one concern. As a full service marketing production company, we appreciate that concern. The questions surrounding how exactly a company goes about growing sales is daunting. Hiring additional sales people, adding expensive equipment or investing in expanding your marketing strategy are all viable options.

Marketing to grow sales has changed so radically over the past 5-years and it continues to evolve. Data is crucial to the success of any marketing strategy and data compilation is one of our core competencies. As many of you may remember, we compiled the Harris, Travis, Dallas and Tarrant County Business Guides for over 30 years.

Today, we are one of the largest Consumer Banktruptcy Data compilers in the United States. Our over 20 million record database contains information on the chapter, filings and discharges. We gather data directly from courthouses across the nation daily, then enhance the data using the USPS Coding Accuracy Support System (CASS) Software.

We also offer consumer, business, and residential data and provide an amazing tool called The Snapshot. It is a comprehensive data analysis used to identify trends within your customer base. It will help to identify criteria that will allow you to search for more new clients, and ensure your marketing messages “speak” to your audience. Read more about our data expertise in this issue.

Over the summer we conducted a Seminar Series on how to market your business. We held four, 1 hour classes that educated participants on blogging, social media, search engine optimization and the two mails, direct mail & e-mail. Each of the classes sold out quickly. We received tremendous reviews and have been asked to offer the classes again. We listened. Details about Fall seminars can be found by clicking here.

We hope that the economic recovery continues for the long haul and we are thankful to our clients and partners for their business. Have a great fall season!
Sincerely,

Ron Royall
President, CEO
BEB-Business Extension Bureau

The Bureau: BIG DATA ISSUE is in!

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Have you received your copy of our award winning newsletter, The Bureau? It’s a double issue with a focus on data! If you haven’t received one and would like to, click here and submit your information. We’ll send one to you right away!

Learn more about our award winning newsletter by clicking here.

BEBTEXAS

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Tag Archives: The Bureau

BEB Takes Platinum Award

The Back Wall – September 2014

The Snapshot

A Look at Consumer Banktruptcy Data

Letter From The President