Tag Archives: YouTube

Websites for Small Business

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TEMPLATE WEBSITE PC 1 - SIDE 2In order to compete in today’s market, you must have an online presence.  If your established business does not have a website, you’re missing out on new business and clients.   Your customers look to the net as a point of reference about your business.  Even when someone gives you a referral, people go to the web to find out more.

We can help you set up a beautiful, functional and AFFORDABLE website.  Check out  our video about our template websites click here or on the YouTube TV below.  Don’t let another day go by without your online presence driving new business to your company.  Call us today!

Fall Seminar Series

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Looking to find new and AFFORDABLE ways to market your business?  Attend one or all four of our Fall Seminar Series, Marketing For Small Business.

This four-part series is set up “menu style” so you can attend one or all four sessions.  We’ll review Blogging, Social Media, Direct Mail |e-mail Marketing, and Search Engine Optimization (SEO) .

Classes are conducted at our facility and are kept to a maximum of 8 people to allow participants the best learning experience and maximum interaction.

Cost is only $20/per person and lunch is included or $75/person for all four classes.  Register Today!

blog button 2Blogging |

Tue, September 30, 2014      11:30-1:00pm  REGISTER HERE

Wed, October 29, 2014          11:30-1:00pm  REGISTER HERE
Learn reasons why a small business should blog. We’ll discuss topics for content, when and where to find suitable content and how often to post.  We’ll also cover Search Engine Optimization (SEO), connecting to other sites, etiquette and measuring results.  Don’t miss this very popular class.  Click here to read what participants from our previous Blogging Class said.

 

BUTTON SOCIAL MEDIASocial Media|

Tue, October 7, 2014             11:30-1:00pm  REGISTER HERE

Wed, November 5, 2014       11:30-1:00pm  REGISTER HERE
What is the value of a “follow”, a “Like”, or a LinkedIn “endorsement”? Does social media bring new clients within a B2B platform? Does Twitter or Facebook generate revenue? Learn the value that social media can bring to your business and how to use it. We’ll discuss the soft costs of using social media; time, education, and content. This is a very popular class and quickly fills up.  Click here to read what participants from a previous Social Media Class said.

BUTTON DIRECT AND EMAILThe Two Mails – Direct Mail & e-mail |

Tue, October 14, 2014             11:30-1:00pm  REGISTER HERE

Wed, November 12, 2014       11:30-1:00pm  REGISTER HERE Still one of the most powerful & cost efficient ways to market, Direct Mail is interactive, personal and highly targeted.  It is also a digital driving machine.  This class covers the basics of how to use direct mail today and how to combine mail with e-mail blasts for maximum return.  We’ll cover content and measurement too.  We’ll discuss the minefields surrounding e-mail blasts and privacy regulations.  We’ll review how to study, catalog and build your list while discussing content, links, and the many template programs that are available today.  Learn how to create an e-mail strategy that includes frequency & design and how to measure your results.  Register today to ensure your spot.  Click here to read what participants from a previous Two-Mails class said.

 

BUTTON SEOSearch Engine Optimization |

Tue, October 21, 2014             11:30-1:00pm  REGISTER HERE

Wed, November 19, 2014       11:30-1:00pm  REGISTER HERE
Our partners at Siteboxpro, a local leader in SEO and web marketing, will conduct this class. Learn about the process of organically improving the visibility of your website in search engine results. We’ll discuss target-paid listing, budgets, and learn about the different kinds of searches available including image, local and video searches. Don’t miss this informative and very popular class, register today!  Click here to read what participants from a previous SEO class said.

 

 

DIRECT MAIL HIGHEST RETURN

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2013-08-14 HEADER PHOTOWe were recently asked to assist a regional industry association with marketing their annual conference.  We created a multi-channel marketing campaign strategy that included direct mail, e-mail, tweets & Facebook posts, and video marketing.

Our audience consisted of the association’s current membership, lapsed members from a three-year period, and two targeted lists of prospective companies.  Prospects were identified through a partnership with a similar industry association and targeted businesses based on SIC codes within a five-segment, geographic area.

The campaign rendered attendance from over 30 companies, across the nation and Australia.  Twenty percent of the companies were first-time attendees and eight percent of the lapsed market was recaptured.

Direct mail brought the largest returns as 57.5% of the total registrations occurred within 10 days after a mailing and 57.1% of first-time registrations occurred within the same time frame.  We also saw that 33% of our total webpage traffic occurred within a ten-day period after a mailing.

E-mails that emulated the mail pieces and followed a mailing brought the second highest amount of activity.  Within 72-hours after a direct mail/e-mail,  23.1% of our total website hits occurred and 12.1% of attendees registered.

2013-08-14 CONF REGISTRATION CHARTGeneric e-mail blasts brought also brought 12.1% of the total registrations and comprised 15.8% of the total website activity within the 120-day campaign.

The social media component brought interesting results as well.  Nearly 25% of all website activity (24.7%) occurred on the day of positing on Facebook or Twitter, using a link connected to the website.  We noted that 14.6% of registrations occurred on days where social media was the only form of marketing used.

Seven videos were created and uploaded onto YouTube during the 120-day campaign bringing 399 views.  One-third of all views came from the inaugural, two-minute, introduction video that outlined location, topics and speakers.  Daily, 30-second spots, highlighting schedules for the three-day conference were watched by 18.7% of the registrants and accessed from a QR-Code conveniently placed on the cover of the conference program.

2013-08-14 WEBSITE ACTIVITY CHARTIn conclusion, the conference was a profitable and successful venture for the association.  Revenues were 13.4% higher than the previous year and first-time attendees were up 3.9% from 2011.

Calendar QR Code – August

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Have you scanned this months calendar QR Code?  The landing page has a link to a funny video of a father-daughter moment amusement park ride that gets colorful to say the least.

Hope you’re having a great summer!

AUGUST QR CALENDAR QR CODE

You can also click here to access the August landing page from the BEB 2013 Calendar!