From our families to yours, have a safe and happy New Year Holiday!
Thank you for your business and partnership. See you next year!
We created a video to accompany our new company brochure in the Direct Mail Services Section! It called, “Direct Mail Works” Click here to check it out.
BEB had a great kick off to our 4-part Summer Seminar Series yesterday! Our first class on Blogging sold out!
71% of our participants completed a survey and 100% rated the class Excellent. Thank you! The class was received so well that we reached capacity for our Summer Seminar on Social Media!
If you’re interested in attending our next blogging class, it’s on Wednesday, October 29th. Click here for details and registration.
Our friends from across the pond, Central Mailing Services, LTD out of Birmingham, UK put together an awesome infographic about direct mail using the World Cup as its inspiration! Great stats like:
There are some fun facts too! Did you know that the length of a football (soccer) pitch is equivalent to 571 envelopes.
Check it out by clicking here.
The Association of Marketing Service Providers, Southwest Chapter presented it’s lifetime achievement honor, The Helsley Family Award, to Ron Royall, President and CEO of BEB-Business Extension Bureau.
The presentation was made at the association’s 2014 annual convention in April. Since its inception in 1971, this award is presented to an individual who has demonstrated a long history of significant and outstanding achievement in the marketing service provider industry. It can only be won once, and past recipients select each new winner. Royall is a second-generation Helsley Family Award recipient as his father, Robert “Bob” Royall, founder of BEB-Texas, was presented the honor in 2001.
BEB is a family owned, marketing production company, founded in 1949 and located in the museum district of Houston, Texas. Ron Royall earned his degree in accounting and finance from Texas A&M in 1984 and started his career as a tax accountant with Arthur Andersen, the largest accounting firm in the world at the time.
Returning to the family business to help with a transitional period in 1991, Royall grew the business by upgrading the company’s computer system, expanding service offerings and constructing the financial arm of the creation of BEBdata. BEBdata is one of the largest consumer bankruptcy data compilers in the U.S. today.
Bob Royall, turned over the reins as CEO to his son, Ron, in 2007 to lead the company and face the challenges surrounding the recession. Under the second-generation Royall, the company has grown. Revenues increased by 15%, expanding service offerings now include strategic marketing plans, analytics, and full service printing which includes offset, digital, and wide-format. A leader in social marketing media, BEB has received multiple awards for their social media, video marketing, and direct mail campaigns.
4.4% Response rate for targeted direct mail, compared to e-mail’s rate of 0.12%
79% Consumers who act on direct mail immediately versus 45% who do the same with e-mail
35% Direct Mail’s success rate for new customer acquisition
*an excerpt from the Direct Mail Marketing Essential Guide 2014 published by dmnews