Tag Archives: @BEBTX

Calculating Your Return

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one half of a percentInvite Them InNot only do we sell direct mail marketing, we also use it.  Why?  Because it works.  Figuring out how well it works can sometimes be a challenge.  Make sure you review the whole picture and don’t be blinded by what may seem like a light return.

We conducted a prospecting campaign targeting churches in our area.  We sent two postcards over a 3 week period to the same recipients.

The graphics we used for our 6 X 9 postcards reflected multiple generations and cultures, and conveyed a very simple message.  Use direct mail to invite your neighborhood to worship in your church.

The mailing brought 3 new clients or .56% of our universe; which seems like a very low return!  That’s because it’s only part of the equation.

The campaign generated $4,450 in new business within 30 days of the first mailing.  The retail charges associated with mailing both cards, including postage is $1,530 which equates to a $2,920 return.  We anticipate the new clients will generate an additional $9,000 in revenue over the course of the first year.

Direct mail marketing works – let it work for your business too!

 

The Current State of the Economy

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From the August edition of our bi-monthly newsletter, The Bureau

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Ron Royall, President

At the start of the third quarter, I’m still uncertain about our current economic climate.  Recently I saw a monthly economic index from the NFIB that showed a drop in June indicating confidence among job creators isn’t there.  On the other hand, I just read an article about an analysis conducted by Bloomberg BNA that said the US economic recovery is expected to accelerate beginning in the 2nd half of 2013.

The one thing I am certain about is our commitment to you, our clients, vendors and partners.  As we continue to weather this economic storm, we have seen a tremendous amount of activity and change and are honored to work for, and with, so many great companies and people.

Our extended issue of our newsletter covers a very exciting 2nd quarter for us.  As one of the articles says; BEB has been “On A Roll” winning six awards from local, regional and national organizations, and for a wide variety of items such as our interactive holiday cards, twitter campaigns and our newsletter, The Bureau!

We’ve also launched our new website, bebtexas.com, and cordially invite you to take a tour.  It’s a living site that is in a constant state of renewal.  In addition to the traditional details of our service offerings, we share our rich and unique 64-year history while offering the latest postal and marketing news through our blog.  There are links to our Twitter, LinkedIn, and Facebook pages, and we’ve added a career page too!  Most important, we are connected to our clients through this interactive site and appreciate all of the feedback, suggestions and kudos received so far!

Other articles enclosed a summation of stats from a multi-channel marketing campaign, highlights from a meeting with the US Postmaster General Pat Donahoe, and outline of postal promotions for the remaining year and more photos showing our personal side on “The Back Wall”.

The balance of the year holds more excitement and education too.  We’ll be at several industry trade shows, we have several client trips slated on the calendar and lots of industry events (including the big PICG Oktoberfest) and soon we’ll be working on our 2014 Calendar.

No matter how bumpy the economic climate is for our businesses, BEB will continue to search for new ways to better serve your needs.  Thank you for your continued support and thank you for your business.

Sincerely,

Ron Royall

 

August PostScripts Magazine

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2013-08 Postscripts - BEB We were thrilled to see that we were included in this month’s National Association of Marketing Service Providers (AMSP) publication, PostScripts!

The August edition features the year’s winners from the Awards of Excellence program.  Each year the AMSP holds a gala, celebrating excellence and innovation in the marketing service provider industry,  Companies across the nation compete within eight categories and are measured by an independent panel of judges.  Winners are revealed and awards distributed during the association’s annual conference in June.

PRC LOGOBEB (Business Extension Bureau) took home the top prize as we accepted a first place win for the Ed Sisk Excellence in Education Award for our internal PRC (Postal Certification Certification) program.  The program’s purpose is to raise competence of postal compliance with our staff.  Required participants include sales, client service representatives, operations managers and company executives.  We encourage all BEB employees to enroll in the class, which is available to staff twice a year.

2012-PRC Kristin with her CertificateRecent graduate Kristin Howell (DP) shows off her framed PRC certificate.  Kristin participated in the inaugural class and scored the highest within her class on the final exam!

The course covers 12 modules and classes are conducted in 10, 90-minute intervals over a period of 8 weeks.  The course is completed after participants pass a 100 question written test, and an 80% accuracy rate must be met to earn a diploma.

PRC CERTIFICATIONCreation and execution of this program has brought a level of postal knowledge confidence throughout the company.  Because the course is comprehensive and participants must make a significant amount of commitment time, we have a high success rate.  Also, we must use the program as a means to recognize and praise our employees.  Certificates are awarded in a ceremonial setting in front of the entire company and each certificate is personalized, framed, and presented by the president of the company (who also earned his certification)!

Graduates overall confidence level and comprehension of postal regulations has increased significantly.  They are able to identify when to ask questions, and are comfortable with how and where to find answers.  Through our increased postal expertise, our clients use us an information source more often, and we’re included earlier in the planning stages of programs.

Calendar QR Code – August

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Have you scanned this months calendar QR Code?  The landing page has a link to a funny video of a father-daughter moment amusement park ride that gets colorful to say the least.

Hope you’re having a great summer!

AUGUST QR CALENDAR QR CODE

You can also click here to access the August landing page from the BEB 2013 Calendar!