Tag Archives: social media

Summer Marketing Classes Set

Back by popular demand, our Marketing for Small Business, The Basics Summer Classes have been scheduled!

Click here to see a short video on the Marketing for Small Business Summer Series

This 4-part series covers marketing basics that every business should use. Our first class covers blogging. Learn the reasons why a business should blog and the importance of keeping your website content fresh and consistent. We’ll discuss topics for content, when and where to find suitable content, how often to post and how to create back links to your website that will help with your organic Search Engine Optimization.

Next up? Social media. What is the value of a “Follow”, a “Like” or a LinkedIn endorsement? Does social media bring new clients within a B2B platform? Does Twitter or Facebook generate revenue? Learn the value that social media can bring to your business, understand the demographics of the people on different platforms, and learn how the most used social media environments differ.

The 3rd class in our wildly popular series covers email & direct mail. Learn about the

Classes are kept to a maximum of 15 people to enable accelerated interaction.

minefields surrounding email blasts and privacy regulations. We discuss how to study, catalog and build your email list and identify content and links that can help with your organic SEO. We’ll also review several online email services available to make online marketing easier.

Learn how direct mail has become a digital driving machine with a long shelf life. The printed piece has become interactive with QR Codes and Augmented Reality and tracking results is easier than ever before.

The last class is about organic Search Engine optimization (SEO). Our partners at Siteboxpro, a local leader in SEO and web marketing, will conduct this class. Learn about the process of organically improving the visibility of your website in search engine results.

Our guest lecturers will review the parts that make up a search engine result. They’ll show you ways to take advantage of local searches using free services like Yelp or Google maps. We’ll discuss target-paid listings, budgets, and learn about different kinds of searches.

Classes are kept to a maximum of 15 people to enable accelerated interaction and enhanced learning. Lunch is included with the registration fee. This series has consistently been rated Excellent by our over 50 graduates. 97% of all attendees surveyed say they would recommend the series to a friend.

Classes are conducted at our facility in The Museum District of Houston Texas (near I69 & Main Street). Special rates are available for multiple classes. Classes usually SELL OUT, so register TODAY! Click here for more details.

March 2016 – QR Code

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Have you scanned your March QR Code from BEB-Business Extension Bureau’s NEW 2016 calendar?
We have a special message for you!

You can also click here to see it!

Winter Classes Scheduled

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We are excited to announce that our ALL NEW Marketing for Small Business, Winter Seminar Series have been scheduled. We are offering two different programs:

Marketing for Small Business, The Basics

Blogging: Tuesday, February 2, 2016 11:30 – 1:00pm

Social Media: Tuesday, February 9, 2016 11:30 – 1:00pm

Email | Direct Mail: Tuesday, February 16, 2016 11:30 – 1:00pm

Search Engine Optimization: Tuesday, February 23, 2016 11:30 – 1:00pm

Marketing for Small Business, 2.0

TWITTER 2.0: Tuesday, March 15, 2016 11:30 – 1:00pm

FACEBOOK 2.0: Tuesday, March 22, 2016 11:30 -1:00pm

LinkedIN 2.0: Tuesday, March 29, 2016 11:30 – 1:00pm

Classes have a maximum of 15 students for personalized learning and maximum interaction. Cost is $30 per person, per class (with discounts for multiple class registration), and lunch is included. The series is held at our facility in the heart of the Houston Museum District.

We’ve had over 60 attendees in the past year, and classes fill quickly. Register today.

Summer Classes Scheduled

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We are excited to announce that the 2015 Marketing for Small Business Summer Seminars have been scheduled!

Our Basics class is an update of the wildly successful series we presented last year. The seminars cover Blogging (7/16/2015), Social Media (7/23/15), Two Mails: Direct Mail & Email (7/30/15), and Search Engine Optimization (8/6/15).

Guest lecturer Kathy Norris-Hall of the USPS, will conduct the Direct Mail portion of the Two Mails class. Kathy will review some new tools the postal service is using to help businesses determine the return using cross-channel marketing in conjunction with your direct mail campaigns. She’ll also review list options, a wide scope of vehicles to mail, tracking response rates, and how to use your direct mail to drive customers to your website.

Back by popular demand, our guest lecturers, Jeremiah Mohr and John Horrell of Siteboxpro will conduct the SEO (Search Engine Optimization) class. Siteboxpro is a leader in SEO and web marketing and will teach about the process of organically improving the visibility of your website in search engine results. They will review a breakdown of a search and show you ways to take advantage of local searches using free services such as Yelp or Google maps.

Our Angel Wiener is teaching the new and updated social media class. Angel will review the demographics of the most popular social media platforms to help you determine which is best suited for prospecting new business. She’ll review the basics of how to converse within each platform and how to identify results.

Also returning for another season is our Joy Zehrbach. Joy Z is conducting the Blogging and e-mail classes. She’ll review reasons why a company should blog and how blogging keeps your website content fresh. We discuss topics for content, where to find content and how to use back links to help your SEO.

The email classes review the minefields surrounding blasts and privacy regulations and how to study and maximize your email list.

Fall and Spring classes sold out, so if you’re interested in attending, register soon! See what previous attendees said about our classes.

Marketing for Small Business Fall Seminar Series Review

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The final 2014, Marketing for Small Business Seminar Series kicks off next week with with our Blogging class on Wednesday, October 29, 2014 between 11:30 – 1:00pm.

We have compiled results from the over 48 surveys submitted by participants since the inception of this program in July; and are proud to share the results! 90% of the respondents rated the classes as Excellent, 70% attended multiple classes within the series, and 97.3% said they would recommend classes to their friends and colleagues.

Each class covers a specific topic and is focused on teaching ways that small businesses can market using leading-edge technology without “breaking the bank” or having to hire a large staff to execute the plan. The classes (Blogging, Social Media, Two Mails: Direct Mail | e-mail, and Search Engine Optimization) are limited to a maximum of 8 people to keep interaction at a high level and allow for personalized teaching. For details and registration on the remaining classes, click here.

Our students gave specific examples of what they thought was good about the seminars. See below for a glance at a few highlights:

Our valued graduates let us know that they are looking for additional class offerings as well. We are currently creating content for the most requested subjects and will offer continuing education in the first quarter of 2015. The new curriculum will include more guest lecturers and expanded content from the our original series. In case you missed one of the original sets or would like to recommend someone, we will continue to offer the introduction of Marketing For Small Business Series once each quarter in 2015.

We look forward to working with more new companies and expanding our relationship with our existing clients through further education of Marketing for Small Business.

Thank you!

CLASSES

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Looking to find new and AFFORDABLE ways to market your business? Attend one or all four of our Fall Seminar Series, Marketing For Small Business.

This four-part series is set up “menu style” so you can attend one or all four sessions. We’ll review Blogging, Social Media, Direct Mail |e-mail Marketing, and Search Engine Optimization (SEO) .

Classes are conducted at our facility and are kept to a maximum of 8 people to allow participants the best learning experience and maximum interaction.

Cost is only $20/per person and lunch is included or $75/person for all four classes. Register Today!

Blogging |

Wed, October 29, 2014 11:30-1:00pm COMPLETE
Learn reasons why a small business should blog. We’ll discuss topics for content, when and where to find suitable content and how often to post. We’ll also cover Search Engine Optimization (SEO), connecting to other sites, etiquette and measuring results. Don’t miss this very popular class. Click here to read what participants from our previous Blogging Class said.

Social Media|

Wed, November 5, 2014 11:30-1:00pm SOLD OUT!
What is the value of a “follow”, a “Like”, or a LinkedIn “endorsement”? Does social media bring new clients within a B2B platform? Does Twitter or Facebook generate revenue? Learn the value that social media can bring to your business and how to use it. We’ll discuss the soft costs of using social media; time, education, and content. This is a very popular class and quickly fills up. Click here to read what participants from a previous Social Media Class said.

The Two Mails – Direct Mail & e-mail |

Wed, November 12, 2014 11:30-1:00pm SOLD OUT!

Still one of the most powerful & cost efficient ways to market, Direct Mail is interactive, personal and highly targeted. It is also a digital driving machine. This class covers the basics of how to use direct mail today and how to combine mail with e-mail blasts for maximum return. We’ll cover content and measurement too. We’ll discuss the minefields surrounding e-mail blasts and privacy regulations. We’ll review how to study, catalog and build your list while discussing content, links, and the many template programs that are available today. Learn how to create an e-mail strategy that includes frequency & design and how to measure your results. Register today to ensure your spot. Click here to read what participants from a previous Two-Mails class said.

Search Engine Optimization |

Wed, November 19, 2014 11:30-1:00pm REGISTER HERE
Our partners at Siteboxpro, a local leader in SEO and web marketing, will conduct this class. Learn about the process of organically improving the visibility of your website in search engine results. We’ll discuss target-paid listing, budgets, and learn about the different kinds of searches available including image, local and video searches. Don’t miss this informative and very popular class, register today! Click here to read what participants from a previous SEO class said.

Holiday Marketing Tips

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DATA
The holiday season is the most lucrative time for so many businesses, including nonprofit organizations. Be courteous and conscientious to your existing and potential clients, be sure to run your database against the deceased file before you mail.

MAILING
Traditional thinking equates the kick-off of holiday shopping with the day after Thanksgiving. The online shopping revolution has changed the rules of the game. Research shows that holiday spending starts to increase as early as the beginning of October and many large companies start their direct marketing campaigns before Thanksgiving. One thing is clear: consumers are ready to spend before November. Don’t miss out on early sales, mail today.

SOCIAL MEDIA
Create or join in a special hashtag specifically created to engage your followers. This holiday season, BEB will promote the hashtag #HolidayFav (Holiday Favorites). We’ll ask our audience to share their favorites through the entire holiday season, won’t you join us?