Tag Archives: Business Extension Bureau

And the next USPS PMG is….

B&W Joy Z w-Logo

 

 

 

Joy Zerbach, VP

I’m a fan of our current US Postmaster General Pat Donahoe.  It’s not often that a USPS ‘guy’ is willing to think out of the box or make bold moves, especially if those moves may be unpopular or painful.  I’ve heard some say that he lacks long-term vision.  However, Donahoe has some big and immediate problems to solve before he can communicate in detail, what he foresees as the sustainable USPS of the future.  I worry that he will grow tired of constant push back from Congress about the most basic, common sense and simplistic changes and surrender his noble fight for reform by resigning.

JOY AND PMG DONAHOE NO GLASSES

From L-R Karen DeWolfe (InterlinkOne), USPMG Patrick Donahoe and Joy Z

Rumors are already buzzing in Washington that the 57-year old Donahoe will retire this summer and speculation is that Deputy Postmaster General Ron Stroman will step into Donahoe’s spot.  Let’s hope that Mr. Donahoe keeps the boxing gloves on and continues to fight for the needed changes to our current postal service.  He is well-spoken, has the ability to communicate clearly to the masses and he certainly has more patience that I could (ever) hope!  He’s also getting the word out to the public and is leading the charge for change.  I hope he stays around a while longer!

 

28 Countries Watch BEBTX!

We finished updating statistics from our BEBTX YouTube channel and discovered some interesting facts:

Our videos…

  • have been watched over 2,300 times
  • are seen in 28 different countries
  • are viewed in 36 states
  • 38.5% of the views were seen on a mobile device
  • 56% were watched from embedded videos on Facebook or Twitter
  • 16% of our views came from videos embedded on other wesbsites.
  • Our top watched videos are
  1. World Youth American Football Association promotion for playoffs in Paris, France.  70% of the total views came from the opposing teams countries of France and Germany.
  2. Association of Marketing Service Providers – Southwest Chapter promotion for their annual conference.  A testimony to the power of cross-channel marketing, this year’s conference had a record turn out of inaugural participants; 20% of the companies attending were there for the first time.
  3. 2012 – Business Extension Bureau Year in Review.
    This video debuted to our clients in our Year End newsletter (The Bureau) linked to a QR Code.  It is here we recieved 72% of it’s views however, we noted that people continued to watch this favorite!  Last view was recorded April 20, 2013!

Thank you to all of our viewers and if you haven’t seen our BEBTX Channel yet, click here to take a look! YOUTUBE-BEB CHANNEL RED

April HPCC Meeting

HPCC Lunch and learn logoWe attended today’s Houston Postal Customer Council Meeting held at the downtown USPS facility.  The focus was on the upcoming prmotional programs hosted by the Postal Service.  The first slide of the presentation read:  “The report of our death is greatly exagerrated.”

So said Mark Twain, and so says Kathy Hall of the USPS, today’s featured speaker.  In addition to outlining upcoming programs such as Emerging Technologies and Earned Value Reply Mail, Kathey discussed the difference between mobile friendly and mobile optimization.  She also educated attendees on Augmented Reality.   We were excited to receive credit for introducing the USPS crew to String Augmented Reality and had fun showing off the animated features using their free app.  AR DRAGON FLYING OUT OF BEB LOGO

Kathy finished with a peek into the 2014 promotions which included mobile wallet, NFC, Green Advertising Mail and Color in Transactional Mail.  We will (of course) keep you informed of details on current and upcoming USPS promotions.

 

Vacation Daze – A Newsletter from August 1966

TOM'S PRINT SHOP LETTER FROM AUGUST 1966The first is a newsletter from a company called Tom’s Print Shop in Zanesville, Ohio from August 1966.  The mail piece covers some interesting dates with fun facts such as August 1, 1659- William Prynne, an English Puritan and member of Parliament, opened a crusade against bobbed hair for women and August 5, 1884- Cornerstone laid for pedestal of Statue of Liberty.
There is an article on Hamburgers, stating that more than 70 million were eaten every day in America in 1966, while today over 100 million are consumed daily.  An article on a boating boom, a piece on Economic Waste reviews the cost to clean up litter and a review of the “new” IRS computers are also included.  My favorite is entitled Woman’s Touch.   It’s below, and I hope you enjoy!

Women in Business 1966It seems to me that being a woman in business, in the finest sense, means being always a pleasure to work with and supplying the qualities that women best supply in business – serenity and calm, grace in all situations, warmth, strength, and intelligent understanding.  And being a woman in business means using to the full, women’s special creative abilities on the job – whatever it may be.  So look like a girl, act like a lady, think like a man and work like a dog, but I urge you be a woman. – Mrs. Jean Simpson, Vice President

BEB Brings Home Graphic Excellence Awards!

We are pleased and proud to bring home two Graphic Excellence awards this year! Last night the Printing Industries of the Gulf Coast hosted their annual gala to honor the best of the best in Houston and surrounding areas printing world.  Printers and marketers gathered at the Hilton-Greenway to celebrate this year’s winners!

BEB picked up two awards!  The first; an Award of Merit for our digital and interactive 2012 Holiday card and the second is a Graphic Excellence Award for our bi-monthly newsletter, The Bureau!  It was a packed house at the event last night and a good time was had by all!

joy and angelAngel Wiener and Joy Zerbach attended the awards gala.

 

 

 

 
Over 200 people attended this prestigious annual event hosted by the PICG
2013-04-17 GEA Full Hous