We are excited to share the news! The monthly publication from the National Association of Marketing Service Providers, known as Postscripts, featured our recent Gold Hermes win on Page 2!
June Edition of Postscripts Magazine
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Tag Archives: Houston
@BEB_RO REACHES 200 FOLLOWERS!
Our Ro Royall reached 200 Followers on Twitter this week!
Congratulations and THANK YOU to all of the great people following!
Calendar QR Code – June
Have you scanned the June QR Code from your BEB – Business Extension Bureau 2013 calendar? We have a special message for you! You can also click here to see where it goes!
Memorial Day Weekend 2013
WISHING YOU AND YOURS A HAPPY AND SAFE MEMORIAL DAY WEEKEND FROM ALL OF US AT BUSINESS EXTENSION BUREAU!
And the next USPS PMG is….
Joy Zerbach, VP
I’m a fan of our current US Postmaster General Pat Donahoe. It’s not often that a USPS ‘guy’ is willing to think out of the box or make bold moves, especially if those moves may be unpopular or painful. I’ve heard some say that he lacks long-term vision. However, Donahoe has some big and immediate problems to solve before he can communicate in detail, what he foresees as the sustainable USPS of the future. I worry that he will grow tired of constant push back from Congress about the most basic, common sense and simplistic changes and surrender his noble fight for reform by resigning.
From L-R Karen DeWolfe (InterlinkOne), USPMG Patrick Donahoe and Joy Z
Rumors are already buzzing in Washington that the 57-year old Donahoe will retire this summer and speculation is that Deputy Postmaster General Ron Stroman will step into Donahoe’s spot. Let’s hope that Mr. Donahoe keeps the boxing gloves on and continues to fight for the needed changes to our current postal service. He is well-spoken, has the ability to communicate clearly to the masses and he certainly has more patience that I could (ever) hope! He’s also getting the word out to the public and is leading the charge for change. I hope he stays around a while longer!
600 Followers!
We have the best followers on Twitter and we’re now 600 strong!
THANK YOU!!!
28 Countries Watch BEBTX!
We finished updating statistics from our BEBTX YouTube channel and discovered some interesting facts:
Our videos…
- have been watched over 2,300 times
- are seen in 28 different countries
- are viewed in 36 states
- 38.5% of the views were seen on a mobile device
- 56% were watched from embedded videos on Facebook or Twitter
- 16% of our views came from videos embedded on other wesbsites.
- Our top watched videos are
- World Youth American Football Association promotion for playoffs in Paris, France. 70% of the total views came from the opposing teams countries of France and Germany.
- Association of Marketing Service Providers – Southwest Chapter promotion for their annual conference. A testimony to the power of cross-channel marketing, this year’s conference had a record turn out of inaugural participants; 20% of the companies attending were there for the first time.
- 2012 – Business Extension Bureau Year in Review.
This video debuted to our clients in our Year End newsletter (The Bureau) linked to a QR Code. It is here we recieved 72% of it’s views however, we noted that people continued to watch this favorite! Last view was recorded April 20, 2013!
Thank you to all of our viewers and if you haven’t seen our BEBTX Channel yet, click here to take a look! 
HERMES CREATIVE AWARD WIN!
There’s a lot of excitement around here today as we were notified that we have a 2013 Gold-Hermes Award for our twitter social media campaign in the Emerging Market Category!
There were over 5,600 entries from through-out the US and several other countries in this year’s competition and judging is based on quality, creativity and resourcefulness. It’s an added bonus to win gold in the emerging market category and we are very proud to be honored by this prestigious organization. Our bi-monthly newsletter, The Bureau, received an Honorable Mention Certificate, too!
The Hermes Awards is an international competition for creative concept, writing and design of a traditional and emerging media and is conducted by the Association of Marketing and Communication Professionals.
You can see an outline of our entry on our YouTube Channel BEB TX or click here to review!
Calendar QR Code – May
Have you scanned the May QR Code from your BEB – Business Extension Bureau 2013 Calendar? We have a special message for you! You can also click here to see where it goes!
April HPCC Meeting
We attended today’s Houston Postal Customer Council Meeting held at the downtown USPS facility. The focus was on the upcoming prmotional programs hosted by the Postal Service. The first slide of the presentation read: “The report of our death is greatly exagerrated.”
So said Mark Twain, and so says Kathy Hall of the USPS, today’s featured speaker. In addition to outlining upcoming programs such as Emerging Technologies and Earned Value Reply Mail, Kathey discussed the difference between mobile friendly and mobile optimization. She also educated attendees on Augmented Reality. We were excited to receive credit for introducing the USPS crew to String Augmented Reality and had fun showing off the animated features using their free app. 
Kathy finished with a peek into the 2014 promotions which included mobile wallet, NFC, Green Advertising Mail and Color in Transactional Mail. We will (of course) keep you informed of details on current and upcoming USPS promotions.