Category Archives: Blog With BEB

7% of attendees respond to an e-mail request

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2013-04-03 email last callAs we continue to research results from our e-mail portion of the multi-channel marketing campaign for an industry association annual conference, we see that this e-mail is driving people to book their hotel room to ensure they receive the conference discounted rate.  We launched a full attack using Twitter, Facebook, LinkedIn AND e-mail as the hotel’s cut-off date neared.  This email (left) received a 30% open rate and netted 7 additional room reservations within a 72-hour period.

Conference Hosted by BEB Makes National Publication!

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2013-06 POSTSCRIPTS ARTICLE ON THE CONFERENCEDuring the 2012/2013 term, our President Ron Royall, served as President of the Southwest Chapter of the Association of Marketing Service Providers.  This prestigious chapter has a 50+ history and is part of the national AMSP organization.  AMSP has been in existence for over 90-years and is dedicated to the education and legislative advocacy of the print, mail and fulfillment industry.  As Chapter President, Ron was responsible for the planning, promotion, sales and implementation of two regional events during his term.  We are thrilled to report that both events were successful and the national association featured our BEB Hosted Annual Conference in this month’s PostScripts Magazine!  At the close of the conference in April, Ron handed over the President’s gavel to the 2013/2014 incoming Chapter President, Stan Hastings (Commercial Mail Service).  You can read the feature in it’s entirety here.  It is our second mention in this month’s, nationally published, PostScripts magazine!