Have you scanned this months calendar QR Code? The landing page has a link to a funny video of a father-daughter moment amusement park ride that gets colorful to say the least.
Hope you’re having a great summer!
You can also click here to access the August landing page from the BEB 2013 Calendar!
We studied results reviewing our marketing via e-mail and found some interesting facts. Our Bankruptcy data and list compilation division, known as BEBdata, has generated 11 e-mail blasts over the past 9 months. Over that period of time, we’ve reduced bounced a staggering 63.1% and earned an average open rate of 36.7%. Silverpops, Mail Chimp and Constant Contact report the average opening rate is around 19%.
We also studied a graph comparing the time of day we sent an e-mail blast to the number of opens received. The results are inconclusive but fascinating none-the-less, and begs the question, “Does the time of day that you send an e-mail matter?” What do you think?
As we continue to research results from our e-mail portion of the multi-channel marketing campaign for an industry association annual conference, we see that this e-mail is driving people to book their hotel room to ensure they receive the conference discounted rate. We launched a full attack using Twitter, Facebook, LinkedIn AND e-mail as the hotel’s cut-off date neared. This email (left) received a 30% open rate and netted 7 additional room reservations within a 72-hour period.
Have a safe and happy holiday to your family from ours!
Have you scanned the July QR Code from your BEB – Business Extension Bureau 2013 Calendar? We have a special message for you! You can also click here to see where it goes!
The Postal Service announced today that in light of the PRC (Postal Regulatory Commission) June 10 decision and the current financial condition of the USPS, they will not proceed with the Technical Credit Promotion.
During the 2012/2013 term, our President Ron Royall, served as President of the Southwest Chapter of the Association of Marketing Service Providers. This prestigious chapter has a 50+ history and is part of the national AMSP organization. AMSP has been in existence for over 90-years and is dedicated to the education and legislative advocacy of the print, mail and fulfillment industry. As Chapter President, Ron was responsible for the planning, promotion, sales and implementation of two regional events during his term. We are thrilled to report that both events were successful and the national association featured our BEB Hosted Annual Conference in this month’s PostScripts Magazine! At the close of the conference in April, Ron handed over the President’s gavel to the 2013/2014 incoming Chapter President, Stan Hastings (Commercial Mail Service). You can read the feature in it’s entirety here. It is our second mention in this month’s, nationally published, PostScripts magazine!
From our family to yours, Happy Father’s Day!
We are excited to share the news! The monthly publication from the National Association of Marketing Service Providers, known as Postscripts, featured our recent Gold Hermes win on Page 2!
Our Ro Royall reached 200 Followers on Twitter this week!
Congratulations and THANK YOU to all of the great people following!
