Tag Archives: twitter

BEB Social Media Class Gets A Big Thumbs UP

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Social Media Comments GraphicWe are (so) excited about the comments received from our (awesome) participants attending our Small Business, Summer Seminar Series.

Today’s session, the 2nd of 4, was an overview of social media. We researched profiles of the users of several platforms such as Twitter, Facebook, and LinkedIn. We reviewed unique applications such as hashtags, likes, and shares. And of course we covered ways to measure via Followers, impressions and reaches.

Our students were lively, engaged and represented so many different industries and services! Thanks to everyone for making today such a fantastic exchange!

We’ve created the graphic above to share some the comments received from surveys submitted from today’s class!  We look forward to seeing you (including the 90% that are continuing on) at next week’s class on “Two Mails”. Direct Mail and e-mail. Thank you again for your participation and contribution.  The balance of our Summer Seminar Series has SOLD OUT!

lets get social

Fall Seminar Series

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Looking to find new and AFFORDABLE ways to market your business?  Attend one or all four of our Fall Seminar Series, Marketing For Small Business.

This four-part series is set up “menu style” so you can attend one or all four sessions.  We’ll review Blogging, Social Media, Direct Mail |e-mail Marketing, and Search Engine Optimization (SEO) .

Classes are conducted at our facility and are kept to a maximum of 8 people to allow participants the best learning experience and maximum interaction.

Cost is only $20/per person and lunch is included or $75/person for all four classes.  Register Today!

blog button 2Blogging |

Tue, September 30, 2014      11:30-1:00pm  REGISTER HERE

Wed, October 29, 2014          11:30-1:00pm  REGISTER HERE
Learn reasons why a small business should blog. We’ll discuss topics for content, when and where to find suitable content and how often to post.  We’ll also cover Search Engine Optimization (SEO), connecting to other sites, etiquette and measuring results.  Don’t miss this very popular class.  Click here to read what participants from our previous Blogging Class said.

 

BUTTON SOCIAL MEDIASocial Media|

Tue, October 7, 2014             11:30-1:00pm  REGISTER HERE

Wed, November 5, 2014       11:30-1:00pm  REGISTER HERE
What is the value of a “follow”, a “Like”, or a LinkedIn “endorsement”? Does social media bring new clients within a B2B platform? Does Twitter or Facebook generate revenue? Learn the value that social media can bring to your business and how to use it. We’ll discuss the soft costs of using social media; time, education, and content. This is a very popular class and quickly fills up.  Click here to read what participants from a previous Social Media Class said.

BUTTON DIRECT AND EMAILThe Two Mails – Direct Mail & e-mail |

Tue, October 14, 2014             11:30-1:00pm  REGISTER HERE

Wed, November 12, 2014       11:30-1:00pm  REGISTER HERE Still one of the most powerful & cost efficient ways to market, Direct Mail is interactive, personal and highly targeted.  It is also a digital driving machine.  This class covers the basics of how to use direct mail today and how to combine mail with e-mail blasts for maximum return.  We’ll cover content and measurement too.  We’ll discuss the minefields surrounding e-mail blasts and privacy regulations.  We’ll review how to study, catalog and build your list while discussing content, links, and the many template programs that are available today.  Learn how to create an e-mail strategy that includes frequency & design and how to measure your results.  Register today to ensure your spot.  Click here to read what participants from a previous Two-Mails class said.

 

BUTTON SEOSearch Engine Optimization |

Tue, October 21, 2014             11:30-1:00pm  REGISTER HERE

Wed, November 19, 2014       11:30-1:00pm  REGISTER HERE
Our partners at Siteboxpro, a local leader in SEO and web marketing, will conduct this class. Learn about the process of organically improving the visibility of your website in search engine results. We’ll discuss target-paid listing, budgets, and learn about the different kinds of searches available including image, local and video searches. Don’t miss this informative and very popular class, register today!  Click here to read what participants from a previous SEO class said.

 

 

The Current State of the Economy

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From the August edition of our bi-monthly newsletter, The Bureau

Ron-Bi-Line-150x150

 

 

 

 

Ron Royall, President

At the start of the third quarter, I’m still uncertain about our current economic climate.  Recently I saw a monthly economic index from the NFIB that showed a drop in June indicating confidence among job creators isn’t there.  On the other hand, I just read an article about an analysis conducted by Bloomberg BNA that said the US economic recovery is expected to accelerate beginning in the 2nd half of 2013.

The one thing I am certain about is our commitment to you, our clients, vendors and partners.  As we continue to weather this economic storm, we have seen a tremendous amount of activity and change and are honored to work for, and with, so many great companies and people.

Our extended issue of our newsletter covers a very exciting 2nd quarter for us.  As one of the articles says; BEB has been “On A Roll” winning six awards from local, regional and national organizations, and for a wide variety of items such as our interactive holiday cards, twitter campaigns and our newsletter, The Bureau!

We’ve also launched our new website, bebtexas.com, and cordially invite you to take a tour.  It’s a living site that is in a constant state of renewal.  In addition to the traditional details of our service offerings, we share our rich and unique 64-year history while offering the latest postal and marketing news through our blog.  There are links to our Twitter, LinkedIn, and Facebook pages, and we’ve added a career page too!  Most important, we are connected to our clients through this interactive site and appreciate all of the feedback, suggestions and kudos received so far!

Other articles enclosed a summation of stats from a multi-channel marketing campaign, highlights from a meeting with the US Postmaster General Pat Donahoe, and outline of postal promotions for the remaining year and more photos showing our personal side on “The Back Wall”.

The balance of the year holds more excitement and education too.  We’ll be at several industry trade shows, we have several client trips slated on the calendar and lots of industry events (including the big PICG Oktoberfest) and soon we’ll be working on our 2014 Calendar.

No matter how bumpy the economic climate is for our businesses, BEB will continue to search for new ways to better serve your needs.  Thank you for your continued support and thank you for your business.

Sincerely,

Ron Royall

 

DIRECT MAIL HIGHEST RETURN

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2013-08-14 HEADER PHOTOWe were recently asked to assist a regional industry association with marketing their annual conference.  We created a multi-channel marketing campaign strategy that included direct mail, e-mail, tweets & Facebook posts, and video marketing.

Our audience consisted of the association’s current membership, lapsed members from a three-year period, and two targeted lists of prospective companies.  Prospects were identified through a partnership with a similar industry association and targeted businesses based on SIC codes within a five-segment, geographic area.

The campaign rendered attendance from over 30 companies, across the nation and Australia.  Twenty percent of the companies were first-time attendees and eight percent of the lapsed market was recaptured.

Direct mail brought the largest returns as 57.5% of the total registrations occurred within 10 days after a mailing and 57.1% of first-time registrations occurred within the same time frame.  We also saw that 33% of our total webpage traffic occurred within a ten-day period after a mailing.

E-mails that emulated the mail pieces and followed a mailing brought the second highest amount of activity.  Within 72-hours after a direct mail/e-mail,  23.1% of our total website hits occurred and 12.1% of attendees registered.

2013-08-14 CONF REGISTRATION CHARTGeneric e-mail blasts brought also brought 12.1% of the total registrations and comprised 15.8% of the total website activity within the 120-day campaign.

The social media component brought interesting results as well.  Nearly 25% of all website activity (24.7%) occurred on the day of positing on Facebook or Twitter, using a link connected to the website.  We noted that 14.6% of registrations occurred on days where social media was the only form of marketing used.

Seven videos were created and uploaded onto YouTube during the 120-day campaign bringing 399 views.  One-third of all views came from the inaugural, two-minute, introduction video that outlined location, topics and speakers.  Daily, 30-second spots, highlighting schedules for the three-day conference were watched by 18.7% of the registrants and accessed from a QR-Code conveniently placed on the cover of the conference program.

2013-08-14 WEBSITE ACTIVITY CHARTIn conclusion, the conference was a profitable and successful venture for the association.  Revenues were 13.4% higher than the previous year and first-time attendees were up 3.9% from 2011.