Category Archives: Blog With BEB

You’ve Come A Long Way, Baby (e-mails)

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We studied results reviewing our marketing via e-mail and found some interesting facts.  Our Bankruptcy data and list compilation division, known as BEBdata, has generated 11 e-mail blasts over the past 9 months.  Over that period of time, we’ve reduced bounced a staggering 63.1% and earned an average open rate of 36.7%.  Silverpops, Mail Chimp and Constant Contact report the average opening rate is around 19%.

We also studied a graph comparing the time of day we sent an e-mail blast to the number of opens received.  The results are inconclusive but fascinating none-the-less, and begs the question, “Does the time of day that you send an e-mail matter?”  What do you think?

does the time of day you send an email matter

Multi-channel Marketing that includes e-mail works!

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2013-04-03 email last call STATSWe’re compiling date from our marketing efforts to drive attendance to an industry association annual conference held in April.  The campaign included direct mail, e-mail, social media and networking.  The first group of data we are gathering is the e-mail returns.  This e-mail was sent 60-days prior to the event and focused on the golf tournament and offered links to the other aspects of the conference.  We achieved a 27.3% Open Rate, 16.3% click rate, 0.4% opt out and registered 6 people within 24-hours of it being sent.

That’s success!

7% of attendees respond to an e-mail request

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2013-04-03 email last callAs we continue to research results from our e-mail portion of the multi-channel marketing campaign for an industry association annual conference, we see that this e-mail is driving people to book their hotel room to ensure they receive the conference discounted rate.  We launched a full attack using Twitter, Facebook, LinkedIn AND e-mail as the hotel’s cut-off date neared.  This email (left) received a 30% open rate and netted 7 additional room reservations within a 72-hour period.

Conference Hosted by BEB Makes National Publication!

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2013-06 POSTSCRIPTS ARTICLE ON THE CONFERENCEDuring the 2012/2013 term, our President Ron Royall, served as President of the Southwest Chapter of the Association of Marketing Service Providers.  This prestigious chapter has a 50+ history and is part of the national AMSP organization.  AMSP has been in existence for over 90-years and is dedicated to the education and legislative advocacy of the print, mail and fulfillment industry.  As Chapter President, Ron was responsible for the planning, promotion, sales and implementation of two regional events during his term.  We are thrilled to report that both events were successful and the national association featured our BEB Hosted Annual Conference in this month’s PostScripts Magazine!  At the close of the conference in April, Ron handed over the President’s gavel to the 2013/2014 incoming Chapter President, Stan Hastings (Commercial Mail Service).  You can read the feature in it’s entirety here.  It is our second mention in this month’s, nationally published, PostScripts magazine!