The 2013 National Postal Forum wrapped up last week in San Francisco, CA. The primary focus of the conference was on the positive changes occurring within our industry and the technology driving those changes. US Postmaster General, Patrick Donahoe said that the industry needs a “Game On Attitude.”
The growth of the industry is driven by change and those that embrace this dynamic will be around to service the next generation of users. Users that define the EXPERIENCEof direct mail. Donahoe highlighted the power of interaction from a printed piece, held in the hands of your audience within the comfort and convenience of their own home. He said; “We own that experience.” As we embrace this unique experience and ride the power to drive consumers to the ever developing mobile world, we will shape the future of direct mail and its unchallenged return on investment.
US PMG Patrick Donahoe was a key-note speaker at this year’s National Postal Forum in San Francisco. He (as usual) delivered his message addressing Congressional hurdles with gusto, vision and without fear.
In a written outline of his opening speech, Donahoe noted the current leaders of the USPS are pushing the Congress to enact comprehensive reform legislation and referred to the journey as a long and winding road. He reiterated that the Congress must allow a new USPS business model that will keep mail relevant and affordable and noted that we are starting to see the end of the continued reservation to move on controversial but essential issues such as retiree health benefit obligations, streamlining operations and governance, transference of ownership to the USPS health plan, and 5-Day delivery.
Donahoe went on to say; We simply must get these issues resolved. This industry needs clarity. This industry needs certainty. It needs Congress to make some decisions and then get out of the way. (go to about.usps.com/news/national-releases/ for details)
We are excited to announce that we have been awarded honors from the Printing Industries of the Gulf Coast. We won 2 Awards of Merit and a Graphic Excellence Award (GEA)!
The awards of merit go to BEB and BEBdata (our sister company) for our individual and interactive holiday cards! The cards were well received and each contained a QR Code directing recipients to a YouTube holiday video!
BEBdata generated a 4.3% hit rate and BEB generated a 5.8% hit rate to each video.
In addition, we won a GEA for our newsletter, The Bureau! The Bureau is created bi-monthly and is a multi-channel marketing vehicle designed to share the latest happenings with postal reform, industry trends, and case studies. We also include a section called The Back Wall – Life Around BEB that displays photos of staff to lend a personal touch to our corporate image.
All three award-winning pieces were printed on a Konica Minolta digital press and are interactive using cross-channel marketing for interactive communication and tracking.
We are honored to receive these prestigious awards and we can’t wait for the big ceremony at the Plaza Ballroom in the Doubletree Greenway on April 17, Houston TX.
BEB-Business Extension Bureau is a very proud partner with our awesome Houston Zoo and we were honored to participate in the 2013 Houston Zoo Partner Summit. Our Ro Royall (Executive VP) was there along with Brian Varnadoe of the Houston Texans to hear and see all of the new and exciting things happening at our zoo!
Attendance and membership are up and there are so many exciting new things happening there! Earth Day, Zoobilee and Pollinator Palooza in June! Our thanks to the Houston Zoo!
Check out the video of Baby Tupelo on our YouTube Channel:
Five-day delivery is not a threat to the direct mail marketing industry. The real hazard is an unhealthy, money losing and restricted US Postal Service.
Online services continue to permeate our day-to-day activities and are responsible for new trends. Over the past two years, letter mail delivery continues to decline while package delivery has increased by 14%. A huge contributor to the decline of letter mail is due to online bill payment while the package delivery increase is predominantly due to online merchandise purchases.
integrated online service is a chief contributor to the resurgence of direct mail marketing. Highly targeted and interactive mail is topping the charts for customer acquisition, client interaction and retention with high returns.
The 5-day delivery plan will result in a projected savings of $2 Billion. That savings coupled with the bold move last year to default on payments to subsidize the future retiree fund (mandated solely on the USPS by Washington) would bring the entity very close to operating in the black or at least at a break even.
Post Offices will remain open, box mail will be available and packages will continue to deliver on Saturday.
The decision to end Saturday delivery could still be stopped by Congress. However, the announcement moves postal reform to the forefront. removing the restrictions surrounding our USPS and returning it to a healthy and profitable state are the only ways we can retain the power direct mail contains to drive online traffic and revenue in the future.
As submitted upon request by Mail Magazine – February 2013
Some of the ladies of BEB will attend the upcoming Printing Industries of the Gulf Coast (also known as the PIGC) 2013 Women in Print Luncheon on March 5th at the Tasting Room.
We will join other women in the graphics, creative and marketing industry for a luncheon to meet, greet and get to know others in the Houston graphics community. Highlighted topics are emerging markets within the printing and mailing industry.
BEB-Business Extension Bureau has entered into the social media realm as an enhancement to direct mail marketing. Our very own Bob Royall – President Emeritus and founder started using Twitter last fall and has already reached 400 followers!
@BEB_BOB tweets focus on the latest postal news such as folded self-mailer changes made easy and upcoming USPS incentives. He also shares the latest in online technology such as Augmented Reality (AR) and NFC!