100% of the participants to our Direct Mail|e-mail Seminar completed a survey for us, THANK YOU! Check out what they’re saying!
Today’s session, the 2nd of 4, was an overview of social media. We researched profiles of the users of several platforms such as Twitter, Facebook, and LinkedIn. We reviewed unique applications such as hashtags, likes, and shares. And of course we covered ways to measure via Followers, impressions and reaches.
Our students were lively, engaged and represented so many different industries and services! Thanks to everyone for making today such a fantastic exchange!
We’ve created the graphic above to share some the comments received from surveys submitted from today’s class! We look forward to seeing you (including the 90% that are continuing on) at next week’s class on “Two Mails”. Direct Mail and e-mail. Thank you again for your participation and contribution. The balance of our Summer Seminar Series has SOLD OUT!
This four-part series is set up “menu style” so you can attend one or all four sessions. We’ll review Blogging, Social Media, Direct Mail |e-mail Marketing, and Search Engine Optimization (SEO) .
Classes are conducted at our facility and are kept to a maximum of 8 people to allow participants the best learning experience and maximum interaction.
Cost is only $20/per person and lunch is included or $75/person for all four classes. Register Today!
Tue, September 30, 2014 11:30-1:00pm REGISTER HERE
Wed, October 29, 2014 11:30-1:00pm REGISTER HERE
Learn reasons why a small business should blog. We’ll discuss topics for content, when and where to find suitable content and how often to post. We’ll also cover Search Engine Optimization (SEO), connecting to other sites, etiquette and measuring results. Don’t miss this very popular class. Click here to read what participants from our previous Blogging Class said.
Tue, October 7, 2014 11:30-1:00pm REGISTER HERE
Wed, November 5, 2014 11:30-1:00pm REGISTER HERE
What is the value of a “follow”, a “Like”, or a LinkedIn “endorsement”? Does social media bring new clients within a B2B platform? Does Twitter or Facebook generate revenue? Learn the value that social media can bring to your business and how to use it. We’ll discuss the soft costs of using social media; time, education, and content. This is a very popular class and quickly fills up. Click here to read what participants from a previous Social Media Class said.
Tue, October 14, 2014 11:30-1:00pm REGISTER HERE
Wed, November 12, 2014 11:30-1:00pm REGISTER HERE Still one of the most powerful & cost efficient ways to market, Direct Mail is interactive, personal and highly targeted. It is also a digital driving machine. This class covers the basics of how to use direct mail today and how to combine mail with e-mail blasts for maximum return. We’ll cover content and measurement too. We’ll discuss the minefields surrounding e-mail blasts and privacy regulations. We’ll review how to study, catalog and build your list while discussing content, links, and the many template programs that are available today. Learn how to create an e-mail strategy that includes frequency & design and how to measure your results. Register today to ensure your spot. Click here to read what participants from a previous Two-Mails class said.
Tue, October 21, 2014 11:30-1:00pm REGISTER HERE
Wed, November 19, 2014 11:30-1:00pm REGISTER HERE
Our partners at Siteboxpro, a local leader in SEO and web marketing, will conduct this class. Learn about the process of organically improving the visibility of your website in search engine results. We’ll discuss target-paid listing, budgets, and learn about the different kinds of searches available including image, local and video searches. Don’t miss this informative and very popular class, register today! Click here to read what participants from a previous SEO class said.
4.4% Response rate for targeted direct mail, compared to e-mail’s rate of 0.12%
79% Consumers who act on direct mail immediately versus 45% who do the same with e-mail
35% Direct Mail’s success rate for new customer acquisition
*an excerpt from the Direct Mail Marketing Essential Guide 2014 published by dmnews
We studied results reviewing our marketing via e-mail and found some interesting facts. Our Bankruptcy data and list compilation division, known as BEBdata, has generated 11 e-mail blasts over the past 9 months. Over that period of time, we’ve reduced bounced a staggering 63.1% and earned an average open rate of 36.7%. Silverpops, Mail Chimp and Constant Contact report the average opening rate is around 19%.
We also studied a graph comparing the time of day we sent an e-mail blast to the number of opens received. The results are inconclusive but fascinating none-the-less, and begs the question, “Does the time of day that you send an e-mail matter?” What do you think?
We’re compiling date from our marketing efforts to drive attendance to an industry association annual conference held in April. The campaign included direct mail, e-mail, social media and networking. The first group of data we are gathering is the e-mail returns. This e-mail was sent 60-days prior to the event and focused on the golf tournament and offered links to the other aspects of the conference. We achieved a 27.3% Open Rate, 16.3% click rate, 0.4% opt out and registered 6 people within 24-hours of it being sent.