Joy Zerbach, VP
I’m a fan of our current US Postmaster General Pat Donahoe. It’s not often that a USPS ‘guy’ is willing to think out of the box or make bold moves, especially if those moves may be unpopular or painful. I’ve heard some say that he lacks long-term vision. However, Donahoe has some big and immediate problems to solve before he can communicate in detail, what he foresees as the sustainable USPS of the future. I worry that he will grow tired of constant push back from Congress about the most basic, common sense and simplistic changes and surrender his noble fight for reform by resigning.
From L-R Karen DeWolfe (InterlinkOne), USPMG Patrick Donahoe and Joy Z
Rumors are already buzzing in Washington that the 57-year old Donahoe will retire this summer and speculation is that Deputy Postmaster General Ron Stroman will step into Donahoe’s spot. Let’s hope that Mr. Donahoe keeps the boxing gloves on and continues to fight for the needed changes to our current postal service. He is well-spoken, has the ability to communicate clearly to the masses and he certainly has more patience that I could (ever) hope! He’s also getting the word out to the public and is leading the charge for change. I hope he stays around a while longer!
We’re compiling date from our marketing efforts to drive attendance to an industry association annual conference held in April. The campaign included direct mail, e-mail, social media and networking. The first group of data we are gathering is the e-mail returns. This e-mail was sent 60-days prior to the event and focused on the golf tournament and offered links to the other aspects of the conference. We achieved a 27.3% Open Rate, 16.3% click rate, 0.4% opt out and registered 6 people within 24-hours of it being sent.
